SAP Marketing Cloud里的contact main facet是什么意思
界面如下:
Basically, contact data for SAP Hybris Marketing can be loaded from various sources, such as an ERP system, a web shop, social media and many more.
Contact數(shù)據(jù)源可以來(lái)自各個(gè)渠道,例如ERP系統(tǒng),電商,社交媒體賬號(hào)等等。
每個(gè)渠道都可以成為Marketing Cloud系統(tǒng)里最終完整contact實(shí)例的一塊拼圖,這個(gè)完整的contact實(shí)例也稱(chēng)為Golden record。
Each source may contribute to the building of the Golden Record, which represents the most valuable contact master data stored in one single record per contact.
而數(shù)據(jù)源渠道自身也被稱(chēng)為Main facets,用于提供常規(guī)意義上的contact信息,以及額外信息,例如地址信息,電子郵箱地址,信用卡號(hào),手機(jī)號(hào)等等。這些額外信息也稱(chēng)為additional facet。
Therefore, the sources themselves are considered as Main Facets, which might provide general contact data, such as address data or data for customer-specific fields. A Main Facet might also have data, for example, a loyalty card number, an email address, a phone, a mobile or a fax number. Because of their identifyingnature, we consider these attributes as Additional Facets.
上圖中的藍(lán)色圓環(huán)代表main facets,而黃色圓環(huán)代表additional facets。
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