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【天池竞赛系列】阿里移动推荐算法思路解析

發布時間：2023/12/19 33 生活家

生活随笔收集整理的這篇文章主要介紹了【天池竞赛系列】阿里移动推荐算法思路解析小編覺得挺不錯的,現在分享給大家,幫大家做個參考.

賽題地址：http://tianchi.aliyun.com/competition/information.htm?raceId=1

登錄就可以下載數據

從4月到7月，學習了非常多也收獲了非常多

題目就不多說了。一句話表達就是依據過去一個月的行為預測14年12月19號的購買情況。

看題目貌似推薦算法。自然就有隊伍想到用協同過濾什么的。當然效果不好。

首先是特征的問題，然后是這是基于行為的相似，不太類似用戶和商品類似的ItemCF。UserCF，還有非常多其它的原因。比方我買過一部手機，難道還要推薦我再買其它類似的手機嗎，當然這個比喻不太恰當。

最后還是歸為2分類問題，當然從多分類也能夠解決這個題目。

算法問題：既然二分類就要用到分類算法。從第一賽季和第二賽的實戰情況來看，個人比較推薦的算法是C45，隨機深林。GBDT。LR，數據量大的時候也能夠增加并行的神經網絡，之前天貓推薦算法第一名就是使用了自己并行化的神經網絡。

訓練集測試集構建問題：然后怎么建模呢，怎樣選取訓練集測試集。

既然是預測一天的購買情況，那我們一樣能夠把18號當作未知。來構建模型預測18號的購買情況。

那么我們能夠把18號的購買與否來給18號前的數據打標簽。形成UIR對（user,item,result）

在第一賽季時間充足的情況下事實上還能夠弄個訓練集和驗證集。也就是用17號給之前的數據打標簽做訓練集，18號給之前的數據打標簽做驗證集。19號前的數據做線上測試集（19號的答案比賽結束后也沒有給出）

數據不平衡問題：第一賽季的數據正負樣本比例我忘了，第二賽季的好像是1:300來著，也就是說必須得採樣了，詳細採樣比例還得自己做實驗，在第二賽季我們的採樣比例是1:10——1:14之間。

數據預處理問題：第一賽季數據量僅僅有1000W左右。預處理效果一般般。第二賽季效果就出來了，數據量58E。

由于有可能有異經常使用戶的出現，比方一天點擊上萬次。或者點擊非常多從不購買等問題。一般從兩個方面來考慮。要么過濾異經常使用戶的全部數據，要么僅僅取近期幾天（3-7天都能夠）出現過的用戶和商品（這個思路是決賽第七名隊伍的）。

特征問題：原始數據有例如以下字段。用戶ID，商品ID，商品類別ID，時間（精確到小時），地理位置。行為（1234）

首先我們能夠劃分特征類別。比方分為用戶—商品類特征，用戶—商品類別類特征，商品—商品類別特征，商品類特征，用戶類特征，商品類別類特征，交叉特征（各種特征進行有意義的交叉乘除）等幾個方面。

另外一定要做特征選擇，我採訪過一些top50選手，他們特征基本都在100-400之間。就我們隊傻傻的搞了800，真是哭瞎在廁所。

特征劃分粒度問題：能夠劃分為月，周，天，小時。當然小時取值24個多了點，能夠進行切片，在做過初步數據統計之后會發現購買時間熱段和冷段，來適當調整時間片長度。

模型融合問題：多模型融合效果會較單模型有提升。當然特征夠好的情況下提升不太明顯。融合方法通常是多次不同比例不同採樣不同參數不同模型不同權值融合。

還有一個思路是做級聯，也就是先用訓練預測數據都超級快的LR，把正負樣本比例調到1:1或者1:2之類的。為啥比例是這樣呢，能夠先自己思考下。由于在這里比例會將80%未購買的樣本過濾掉（實際上90%都有可能）并且過濾掉的未購買樣本實際上也確實是沒購買的。

這樣有助于提高后面GBDT等決策樹模型的精度。還有個思路就是把其它模型得到的概率作為特征，這點比較重要。

補充點重要的東西：不要盲目迷信哪種算法吊什么的。沒有最吊的算法。僅僅有更吊的思路。思路決定一切，這一切都反應在特征和一些細節上。我們隊踩過的一些坑大概就是沒用MR，也不會MR，沒做預處理，沒做特征選擇。沒設計時間切片的特征，倒是設計了1000+無用的特征，結果GBDT僅僅支持800，就隨便扔了800個進去，結果可想而知。

我們隊的成績在第一賽季是10.09%分

第二賽季是7.7%分

非常遺憾沒進前50，最后奉上3位決賽前10名大神的特征，感謝他們提供的特征方案。假設這三位大神看到了介意的話跟我說聲。

特征版本號0（我們隊的特征，沒啥參考性。反面教材還是能夠的）：

用戶近期1/2/3/5/7/15/30天有多少天交互隨意品牌并除以1,,3,7,15,30得到交互率

用戶近期1/2/3/5/7/15/30天有多少天購買隨意品牌并除以1,3,7,15,30得到購買率

用戶近期1/2/3/5/7/15/30天購買隨意品牌與點擊/收藏/加購物車比

用戶近期一次購買隨意品牌的時間100一周前，010一周內，001三天內

用戶近期1/2/3/5/7/15/30天購買/收藏/瀏覽/加購物車過的不同品牌/商品的個數

雙12當天交互。購買，購買除以交互

雙12當天交互/購買占30天交互購買多少

用戶有多少次對同一個品牌/商品在不同天購買/反復購買

近期1,2,3,5,7,15,30天定位數

用戶交互過多少不同品牌/商品。購買除以交互

成交量變化趨勢，近期5天每天購買數，前面>=后面為1，否則為0。共4位,再加上4位的和

用戶交互購買率

用戶近期1/2/3/5/7/15/30天交互次數和購買率

用戶近期第1/2/3/4/5/6/7/8天交互購買次數購買率

用戶近期第1/2/3/4/5/6/7/8/9/10個2天交互購買次數

用戶近期第1/2/3/4/5/6/7/8/9/10個3天交互購買次數購買率

用戶近期第1/2/3/4個7天交互購買次數購買率

用戶近期第1/2/3個10天交互購買次數購買率

用戶近期第1/2個15天交互購買次數購買率

用戶近期第1/2/3/4/5/6/7/8天有多少不同一時候間點，訪問間隔

品牌近期1/2/3/5/7/15/30天被多少不同用戶交互/購買和購買率

近期1,2,3,5,7,15,30天品牌總購買/收藏/購物車/瀏覽數，以及總購買數除以收藏數/購物車/點擊

品牌總共同擁有多少人反復購買/在不同天反復購買/在不同周反復購買，對該品牌反復購買的人數除以一共購買的人數（按人算，不是按次算）

品牌最后一次被隨意用戶購買的時間。100三天前，010三天內。001近期一天

成交量變化趨勢，近期5天每天購買數，前面>=后面為1。否則為0，共4位,再加上4位的和

雙12當天交互，購買，購買除以交互。雙12當天交互/購買占30天交互購買多少

品牌下有多少商品

品牌近期1/2/3/5/7/15/30天交互次數和購買率

近期1/2/3/5/7/15/30天類別交互購買量除以類別下的商品數

類別近期第1/2/3/4/5/6/7/8/9/10個2天交互購買次數

類別近期第1/2/3/4/5/6/7/8/9/10個3天交互購買次數購買率

類別近期第1/2/3/4個7天交互購買次數購買率

類別近期第1/2/3個10天交互購買次數購買率

類別近期第1/2個15天交互購買次數購買率

用戶最后一次交互當前品牌距離用戶最后一次交互隨意品牌相隔多少天

當前用戶與當前品牌的最后一個交互天的前一天,當天和后一天這3天中一共點擊/購買/收藏/加購物車了多少次其它品牌

用戶交互當前品牌的近期/第2近/第3近的交互天的PV數/ 加購物車數/購買數/收藏數以及時間（倒數第幾天）

用戶交互當前品牌的最遠一個交互天的PV數/購買數/收藏數/加購物車數以及時間

用戶近期1/2/3/5/7/15/30天有多少天有交互/購買當前品牌

近期1,2,3,5,7,15,30天定位數

是否是用戶喜歡的類別（提取用戶交互量前10的類別）

近期1,2,3,5,7,15,30天用戶對當前品牌購買除以瀏覽/收藏/加購物車

用戶近期1/2/3/4/5/7/15/30天有多少天對當前品牌存在純交互日（這里的純交互日是指僅僅瀏覽/收藏/加購物車了當前品牌/當前商品）

近期幾天次用戶對此品牌購買情況，1000一周前購買，0100一周內購買，0010三天內購買。0001近期一天購買

用戶對此品牌交互了多少個不同天

用戶購買此品牌前交互的平均數

用戶交互該品牌的總次數除以用戶總交互次數

商品近期1/2/3/5/7/15/30天被多少不同用戶交互/購買和購買率

近期1,2,3,5,7,15,30天商品總購買/收藏/購物車/瀏覽數，以及總購買數除以收藏數/購物車/點擊

商品總共同擁有多少人反復購買/在不同天反復購買/在不同周反復購買，對該品牌反復購買的人數除以一共購買的人數（按人算。不是按次算）

商品最后一次被隨意用戶購買的時間1000一周前。0001近期一天

不同地理位置數

成交量變化趨勢，近期5天每天購買數。前面>=后面為1，否則為0。共4位,再加上4位的和

雙12當天交互，購買，購買除以交互，雙12當天交互/購買占30天交互購買多少

商品近期1/2/3/5/7/15/30天交互次數和購買率

商品近期第1/2/3/4/5/6/7/8/9/10個2天交互購買次數

商品近期第1/2/3/4/5/6/7/8/9/10個3天交互購買次數購買率

商品近期第1/2/3/4個7天交互購買次數購買率

商品近期第1/2/3個10天交互購買次數購買率

商品近期第1/2個15天交互購買次數購買率

用戶近期1/2/3/5/7/15/30天有多少天對當前商品存在純交互日

用戶近期1,2,3,5,7,15,30天對該商品交互次數

用戶過去購買一個商品前的交互次數的最小值和均值相加的值減去此條記錄次數*2的值取絕對值

增加購物車時間1000三天前，0100近期第三天，0001近期一天

購買時間 1000一周前，0100一周內，0010三天內，0001近期一天，0000未購買

瀏覽時間，10，01

近期1,2,3,5,7,15,30天定位數

商品最后一次被其它隨意用戶交互/購買的時間。1000三天曾經，0100三天內，0010兩天內，0001近期一天

哪天收藏,100一周前,010一周內,001三天內000未收藏

用戶對此商品交互了多少個不同天

用戶交互該商品的總次數除以用戶總交互次數

用戶交互該商品次數乘以用戶轉化率

此條記錄交互次數占近期兩天的交互次數比例

記錄交互次數

近期1/2/3/5/7/15/30天占類別交互量和購買量多少

特征版本號1：

下面是阿里移動推薦算法用到的特征、如無特別說明。則每項特征都是以1、2、4、7、14、21、28作為周期分別計算。

且在計算時間特征時、都是以小時為單位。

一、用戶-商品特征

1、用戶對商品點擊、收藏、加購物車、購買的近期時間。

2、用戶對商品點擊、收藏、加購物車、購買的次數

3、按時間分段，且同樣粒度的時間段之間不重疊，分別統計用戶對商品的點擊、收藏、加購物車、購買的次數，分段粒度分別為6小時、12小時、1天、3天、7天、14天。因為該特征分數提升比較小，實際并沒有計算全部分段。比方6小時為粒度的僅僅取了前兩段

ps：不重疊分段的特征沒有按周期分別計算，下同

二、用戶-商品、用戶-類別組合特征

1、用戶對除去該商品的同類其它商品的點擊、收藏、加購物車、購買次數。

2、按時間分段且同樣粒度的時間段之間不重疊對特征1進行計算。類似用戶-商品特征3

3、用戶對該商品的近期點擊、收藏、加購物車、購買時間減去同類其它商品的近期點擊、收藏、加購物車、購買時間（點擊-點擊...）

4、用戶對該商品的近期點擊、收藏、加購物車、購買時間減去同類其它商品的近期購買時間

5、用戶對商品的點擊量減去用戶對同類其他商品的平均點擊量

三、用戶特征（子集和全集分別計算該類特征。其它大類特征僅僅在商品子集計算）

1、用戶近期點擊、收藏、加購物車、購買時間

2、用戶點擊、收藏、加購物車、購買量

3、用戶轉化率即用戶購買量分別除以用戶點擊、收藏、加購物車這三類行為數

4、用戶點擊、收藏、加購物車、購買量在28天里的均值方差（不按周期計算）

四、商品特征

1、商品被點擊、收藏、加購物車、購買量

2、商品被購買轉化率

3、商品被點擊、收藏、加購物車、購買量在28天里的均值方差

五、類別特征

1、該類商品被點擊、收藏、加購物車、購買量

2、該類商品轉化率

六、交叉特征

1、用戶對商品近期點擊、收藏、加購物車、購買時間減去該用戶近期點擊、收藏、加購物車、購買時間

2、用戶對商品近期點擊、收藏、加購物車、購買時間減去該用戶購買時間

3、用戶對商品點擊、收藏、加購物車、購買量減去用戶平均點擊、收藏、加購物車、購買量

4、用戶對商品點擊、收藏、加購物車、購買量減去商品平均被點擊、收藏、加購物車、購買量

5、用戶對商品點擊、收藏、加購物車、購買量除以用戶點擊、收藏、加購物車、購買量

6、用戶對商品點擊、收藏、加購物車、購買量除以用戶對該類其他商品點擊、收藏、加購物車、購買量

7、用戶對商品點擊、收藏、加購物車、購買量除以該商品被點擊、收藏、加購物車、購買量

8、商品被點擊、收藏、加購物車、購買量除以該類商品被點擊、收藏、加購物車、購買量

七、雙十二處理

在計算商品特征和用戶特征時刪除雙十二數據，在計算時間周期等時，雙12后面的時間前移一天填補雙十二的空缺。

但在計算交叉特征時。假設須要計算上述特征仍然保留雙十二數據。

八、滑動窗體（效果微小）

曾經28天為歷史數據計算特征，后一天的購買情況打標簽，如用11月18號至12月15號數據計算特征，以12月16號購買情況打標簽。

然后窗體依次滑動一天，如此一共得到4個數據集，用前三個數據集作為訓練集。最后一個數據集作為測試集。

九、前期樣本過濾及抽樣

僅僅保留前兩天有操作的的樣本、然后正樣本過採樣到4倍。負樣本隨機抽樣，抽樣后正負樣本比約為1：8

特征版本號2：

特征版本號3：

DROP TABLE IF EXISTS t_dh_online_train_all_features;
CREATE TABLE t_dh_online_train_all_features as
SELECT *,

-- 這一層專門計算購買的可能性
ui_last1day_click_cnt*user_last3day_mean_prior_click_next_buy_cnt as ui_last3day_user_click_prob_buy_rate,
ui_last1day_bookmark_cnt*user_last3day_mean_prior_bookmark_next_buy_cnt as ui_last3day_user_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*user_last3day_mean_prior_addcart_next_buy_cnt as ui_last3day_user_addcart_prob_buy_rate,
ui_last1day_buy_cnt*user_last3day_mean_prior_buy_next_buy_cnt as ui_last3day_user_buy_prob_buy_rate,

ui_last1day_click_cnt*user_last7day_mean_prior_click_next_buy_cnt as ui_last7day_user_click_prob_buy_rate,
ui_last1day_bookmark_cnt*user_last7day_mean_prior_bookmark_next_buy_cnt as ui_last7day_user_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*user_last7day_mean_prior_addcart_next_buy_cnt as ui_last7day_user_addcart_prob_buy_rate,
ui_last1day_buy_cnt*user_last7day_mean_prior_buy_next_buy_cnt as ui_last7day_user_buy_prob_buy_rate,

ui_last1day_click_cnt*item_last3day_mean_prior_click_next_buy_cnt as ui_last3day_item_click_prob_buy_rate,
ui_last1day_bookmark_cnt*item_last3day_mean_prior_bookmark_next_buy_cnt as ui_last3day_item_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*item_last3day_mean_prior_addcart_next_buy_cnt as ui_last3day_item_addcart_prob_buy_rate,
ui_last1day_buy_cnt*item_last3day_mean_prior_buy_next_buy_cnt as ui_last3day_item_buy_prob_buy_rate,

ui_last1day_click_cnt*item_last7day_mean_prior_click_next_buy_cnt as ui_last7day_item_click_prob_buy_rate,
ui_last1day_bookmark_cnt*item_last7day_mean_prior_bookmark_next_buy_cnt as ui_last7day_item_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*item_last7day_mean_prior_addcart_next_buy_cnt as ui_last7day_item_addcart_prob_buy_rate,
ui_last1day_buy_cnt*item_last7day_mean_prior_buy_next_buy_cnt as ui_last7day_item_buy_prob_buy_rate,

ui_last1day_click_cnt*category_last3day_mean_prior_click_next_buy_cnt as ui_last3day_category_click_prob_buy_rate,
ui_last1day_bookmark_cnt*category_last3day_mean_prior_bookmark_next_buy_cnt as ui_last3day_category_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*category_last3day_mean_prior_addcart_next_buy_cnt as ui_last3day_category_addcart_prob_buy_rate,
ui_last1day_buy_cnt*category_last3day_mean_prior_buy_next_buy_cnt as ui_last3day_category_buy_prob_buy_rate,

ui_last1day_click_cnt*category_last7day_mean_prior_click_next_buy_cnt as ui_last7day_category_click_prob_buy_rate,
ui_last1day_bookmark_cnt*category_last7day_mean_prior_bookmark_next_buy_cnt as ui_last7day_category_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*category_last7day_mean_prior_addcart_next_buy_cnt as ui_last7day_category_addcart_prob_buy_rate,
ui_last1day_buy_cnt*category_last7day_mean_prior_buy_next_buy_cnt as ui_last7day_category_buy_prob_buy_rate,

ui_last1day_click_cnt*user_last3day_mean_prior_click_next_buy_cnt*item_last3day_mean_prior_click_next_buy_cnt as ui_last3day_complex_click_prob_buy_rate,
ui_last1day_bookmark_cnt*user_last3day_mean_prior_bookmark_next_buy_cnt*item_last3day_mean_prior_bookmark_next_buy_cnt as ui_last3day_complex_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*user_last3day_mean_prior_addcart_next_buy_cnt*item_last3day_mean_prior_addcart_next_buy_cnt as ui_last3day_complex_addcart_prob_buy_rate,
ui_last1day_buy_cnt*user_last3day_mean_prior_buy_next_buy_cnt*item_last3day_mean_prior_buy_next_buy_cnt as ui_last3day_complex_buy_prob_buy_rate,

ui_last1day_click_cnt*user_last7day_mean_prior_click_next_buy_cnt*item_last7day_mean_prior_click_next_buy_cnt as ui_last7day_complex_click_prob_buy_rate,
ui_last1day_bookmark_cnt*user_last7day_mean_prior_bookmark_next_buy_cnt*item_last7day_mean_prior_bookmark_next_buy_cnt as ui_last7day_complex_bookmark_prob_buy_rate,
ui_last1day_addcart_cnt*user_last7day_mean_prior_addcart_next_buy_cnt*item_last7day_mean_prior_addcart_next_buy_cnt as ui_last7day_complex_addcart_prob_buy_rate,
ui_last1day_buy_cnt*user_last7day_mean_prior_buy_next_buy_cnt*item_last7day_mean_prior_buy_next_buy_cnt as ui_last7day_complex_buy_prob_buy_rate,

-- 依據用戶前一天的交互來推導用戶購買的可能性
(ui_last1day_click_cnt*user_last3day_mean_prior_click_next_buy_cnt*item_last3day_mean_prior_click_next_buy_cnt
+ui_last1day_bookmark_cnt*user_last3day_mean_prior_bookmark_next_buy_cnt*item_last3day_mean_prior_bookmark_next_buy_cnt
+ui_last1day_addcart_cnt*user_last3day_mean_prior_addcart_next_buy_cnt*item_last3day_mean_prior_addcart_next_buy_cnt
+ui_last1day_buy_cnt*user_last3day_mean_prior_buy_next_buy_cnt*item_last3day_mean_prior_buy_next_buy_cnt)*pow(13,-1*ui_last1day_buy_cnt) as ui_last3day_prob_next_day_buy_rate,

(ui_last1day_click_cnt*user_last7day_mean_prior_click_next_buy_cnt*item_last7day_mean_prior_click_next_buy_cnt
+ui_last1day_bookmark_cnt*user_last7day_mean_prior_bookmark_next_buy_cnt*item_last7day_mean_prior_bookmark_next_buy_cnt
+ui_last1day_addcart_cnt*user_last7day_mean_prior_addcart_next_buy_cnt*item_last7day_mean_prior_addcart_next_buy_cnt
+ui_last1day_buy_cnt*user_last7day_mean_prior_buy_next_buy_cnt*item_last7day_mean_prior_buy_next_buy_cnt)*pow(13,-1*ui_last1day_buy_cnt) as ui_last7day_prob_next_day_buy_rate

FROM
(
SELECT *,

-------------------------------------------------------------- 轉化率 -------------------------------------------------------------------------------------
-- 商品購買的用戶數轉換率
case when item_last3day_behavior_user_cnt = 0 then 0 else item_last3day_buy_user_cnt/item_last3day_behavior_user_cnt end as item_last3day_user_click2buy_rate,
case when item_last7day_behavior_user_cnt = 0 then 0 else item_last7day_buy_user_cnt/item_last7day_behavior_user_cnt end as item_last7day_user_click2buy_rate,
case when item_last28day_behavior_user_cnt = 0 then 0 else item_last28day_buy_user_cnt/item_last28day_behavior_user_cnt end as item_last28day_user_click2buy_rate,

-- 品類交互的用戶數轉化率
case when category_last3day_behavior_user_cnt = 0 then 0 else category_last3day_buy_user_cnt/category_last3day_behavior_user_cnt end as category_last3day_user_click2buy_rate,
case when category_last7day_behavior_user_cnt = 0 then 0 else category_last7day_buy_user_cnt/category_last7day_behavior_user_cnt end as category_last7day_user_click2buy_rate,
case when category_last28day_behavior_user_cnt = 0 then 0 else category_last28day_buy_user_cnt/category_last28day_behavior_user_cnt end as category_last28day_user_click2buy_rate,

-- U:用戶交互轉化率
case when user_last28day_click_cnt = 0 then 0 else user_last28day_buy_cnt/user_last28day_click_cnt end as user_last28day_click2buy_rate,
case when user_last28day_bookmark_cnt = 0 then 0 else user_last28day_buy_cnt/user_last28day_bookmark_cnt end as user_last28day_bookmark2buy_rate,
case when user_last28day_addcart_cnt = 0 then 0 else user_last28day_buy_cnt/user_last28day_addcart_cnt end as user_last28day_addcart2buy_rate,

-- I:商品交互的轉化率
case when item_last28day_click_cnt = 0 then 0 else item_last28day_buy_cnt/item_last28day_click_cnt end as item_last28day_click2buy_rate,
case when item_last28day_bookmark_cnt = 0 then 0 else item_last28day_buy_cnt/item_last28day_bookmark_cnt end as item_last28day_bookmark2buy_rate,
case when item_last28day_addcart_cnt = 0 then 0 else item_last28day_buy_cnt/item_last28day_addcart_cnt end as item_last28day_addcart2buy_rate,

-- C:品類交互的轉化率
case when category_last28day_click_cnt = 0 then 0 else category_last28day_buy_cnt/category_last28day_click_cnt end as category_last28day_click2buy_rate,
case when category_last28day_bookmark_cnt = 0 then 0 else category_last28day_buy_cnt/category_last28day_bookmark_cnt end as category_last28day_bookmark2buy_rate,
case when category_last28day_addcart_cnt = 0 then 0 else category_last28day_buy_cnt/category_last28day_addcart_cnt end as category_last28day_addcart2buy_rate,

-- UC:用戶交互品類的轉化率
case when user_last28day_click_category_cnt = 0 then 0 else user_last28day_buy_category_cnt/user_last28day_click_category_cnt end as user_last28day_category_click2buy_rate,
case when user_last28day_bookmark_category_cnt = 0 then 0 else user_last28day_buy_category_cnt/user_last28day_bookmark_category_cnt end as user_last28day_category_bookmark2buy_rate,
case when user_last28day_addcart_category_cnt = 0 then 0 else user_last28day_buy_category_cnt/user_last28day_addcart_category_cnt end as user_last28day_category_addcart2buy_rate,

-- UI:用戶交互商品的轉化率
case when ui_last28day_click_cnt = 0 then 0 else ui_last28day_buy_cnt/ui_last28day_click_cnt end as ui_last28day_click2buy_rate,
case when ui_last28day_bookmark_cnt = 0 then 0 else ui_last28day_buy_cnt/ui_last28day_bookmark_cnt end as ui_last28day_bookmark2buy_rate,
case when ui_last28day_addcart_cnt = 0 then 0 else ui_last28day_buy_cnt/ui_last28day_addcart_cnt end as ui_last28day_addcart2buy_rate,

--------------------------------------------------------------------- 占比 ----------------------------------------------------------------
-- 商品平均交互占比
case when category_last28day_behavior_user_cnt = 0 then 0 else item_last28day_behavior_user_cnt/category_last28day_behavior_user_cnt end as item_of_category_last28day_user_behavior_rate,
case when category_last28day_buy_user_cnt = 0 then 0 else item_last28day_buy_user_cnt/category_last28day_buy_user_cnt end as item_of_category_last28day_user_buy_rate,

-- 用戶對商品的平均交互數
case when user_last28day_click_cnt = 0 then 0 else user_last28day_click_item_cnt/user_last28day_click_cnt end as user_last28day_item_avg_click_rate,
case when user_last28day_bookmark_cnt = 0 then 0 else user_last28day_bookmark_item_cnt/user_last28day_bookmark_cnt end as user_last28day_item_avg_bookmark_rate,
case when user_last28day_addcart_cnt = 0 then 0 else user_last28day_addcart_item_cnt/user_last28day_addcart_cnt end as user_last28day_item_avg_addcart_rate,
case when user_last28day_buy_cnt = 0 then 0 else user_last28day_buy_item_cnt/user_last28day_buy_cnt end as user_last28day_item_avg_buy_rate,

-- 用戶的品類平均交互數
case when user_last28day_click_cnt = 0 then 0 else user_last28day_click_category_cnt/user_last28day_click_cnt end as user_last28day_category_avg_click_rate,
case when user_last28day_bookmark_cnt = 0 then 0 else user_last28day_bookmark_category_cnt/user_last28day_bookmark_cnt end as user_last28day_category_avg_bookmark_rate,
case when user_last28day_addcart_cnt = 0 then 0 else user_last28day_addcart_category_cnt/user_last28day_addcart_cnt end as user_last28day_category_avg_addcart_rate,
case when user_last28day_buy_cnt = 0 then 0 else user_last28day_buy_category_cnt/user_last28day_buy_cnt end as user_last28day_category_avg_buy_rate,

-- 用戶交互商品的轉化率
case when user_last28day_click_item_cnt = 0 then 0 else user_last28day_buy_item_cnt/user_last28day_click_item_cnt end as user_last28day_item_click2buy_rate,
case when user_last28day_bookmark_item_cnt = 0 then 0 else user_last28day_buy_item_cnt/user_last28day_bookmark_item_cnt end as user_last28day_item_bookmark2buy_rate,
case when user_last28day_addcart_item_cnt = 0 then 0 else user_last28day_buy_item_cnt/user_last28day_addcart_item_cnt end as user_last28day_item_addcart2buy_rate,

case when category_last28day_buy_cnt = 0 then 0 else item_last28day_buy_cnt/category_last28day_buy_cnt end as item_of_category_last28day_buy_rate,

-- 反復購買占比
case when item_last28day_buy_user_cnt = 0 then 0 else item_last28day_dumplicated_buy_user_cnt/item_last28day_buy_user_cnt end as item_last28day_dumplicated_buy_user_rate,
case when item_last28day_buy_cnt = 0 then 0 else item_last28day_dumplicated_buy_cnt/item_last28day_buy_cnt end as item_last28day_dumplicated_buy_rate,
case when category_last28day_buy_user_cnt = 0 then 0 else category_last28day_dumplicated_buy_user_cnt/category_last28day_buy_user_cnt end as category_last28day_dumplicated_buy_user_rate,
case when category_last28day_buy_cnt = 0 then 0 else category_last28day_dumplicated_buy_cnt/category_last28day_buy_cnt end as category_last28day_dumplicated_buy_rate,

-- 2021.06.08 新增特征：用商品點擊率等來區分增加購物欄的不同商品
case when ui_last28day_click_cnt = 0
then 0 else ui_last28day_category_click_cnt/ui_last28day_click_cnt end as ui_last28day_category_avg_click_rate,
case when user_last28day_click_cnt = 0
then 0 else ui_last28day_category_click_cnt/user_last28day_click_cnt
end as ui_category_last28day_click_rate,
case when user_last28day_click_cnt = 0
then 0 else ui_last28day_click_cnt/user_last28day_click_cnt
end as ui_item_last28day_click_rate,

case when ui_last28day_bookmark_cnt = 0
then 0 else ui_last28day_category_bookmark_cnt/ui_last28day_bookmark_cnt end as ui_item_of_category_last28day_bookmark_rate,
case when user_last28day_bookmark_category_cnt = 0then 0 else ui_last28day_category_bookmark_cnt/user_last28day_bookmark_category_cntend as ui_category_last28day_bookmark_rate,
case when user_last28day_bookmark_cnt = 0
then 0 else ui_last28day_bookmark_cnt/user_last28day_bookmark_cnt
end as ui_item_last28day_bookmark_rate,

case when ui_last28day_category_addcart_cnt = 0then 0 else ui_last28day_addcart_cnt/ui_last28day_category_addcart_cnt end as ui_item_of_category_last28day_addcart_rate,
case when user_last28day_addcart_cnt = 0
then 0 else ui_last28day_category_addcart_cnt/user_last28day_addcart_cnt
end as ui_category_last28day_addcart_rate,
case when user_last28day_addcart_cnt = 0
then 0 else ui_last28day_addcart_cnt/user_last28day_addcart_cnt
end as ui_item_last28day_addcart_rate,

case when ui_last28day_category_buy_cnt = 0
then 0 else ui_last28day_buy_cnt/ui_last28day_category_buy_cnt end as ui_item_of_category_last28day_buy_rate,
case when user_last28day_buy_cnt = 0
then 0 else ui_last28day_category_buy_cnt/user_last28day_buy_cnt
end as ui_category_last28day_buy_rate,
case when user_last28day_buy_cnt = 0
then 0 else ui_last28day_buy_cnt/user_last28day_buy_cnt
end as ui_item_last28day_buy_rate,

-- 前一天的UI交互占比
case when user_last1day_click_cnt = 0 then 0 else ui_last1day_click_cnt/user_last1day_click_cnt end as ui_of_user_last1day_click_rate,
case when user_last1day_bookmark_cnt = 0 then 0 else ui_last1day_bookmark_cnt/user_last1day_bookmark_cnt end as ui_of_user_last1day_bookmark_rate,
case when user_last1day_addcart_cnt = 0 then 0 else ui_last1day_addcart_cnt/user_last1day_addcart_cnt end as ui_of_user_last1day_addcart_rate,
case when user_last1day_buy_cnt = 0 then 0 else ui_last1day_buy_cnt/user_last1day_buy_cnt end as ui_of_user_last1day_buy_rate,

case when item_last1day_click_cnt = 0 then 0 else ui_last1day_click_cnt/item_last1day_click_cnt end as ui_of_item_last1day_click_rate,
case when item_last1day_bookmark_cnt = 0 then 0 else ui_last1day_bookmark_cnt/item_last1day_bookmark_cnt end as ui_of_item_last1day_bookmark_rate,
case when item_last1day_addcart_cnt = 0 then 0 else ui_last1day_addcart_cnt/item_last1day_addcart_cnt end as ui_of_item_last1day_addcart_rate,
case when item_last1day_buy_cnt = 0 then 0 else ui_last1day_buy_cnt/item_last1day_buy_cnt end as ui_of_item_last1day_buy_rate,

case when category_last1day_click_cnt = 0 then 0 else ui_last1day_click_cnt/category_last1day_click_cnt end as ui_of_category_last1day_click_rate,
case when category_last1day_bookmark_cnt = 0 then 0 else ui_last1day_bookmark_cnt/category_last1day_bookmark_cnt end as ui_of_category_last1day_bookmark_rate,
case when category_last1day_addcart_cnt = 0 then 0 else ui_last1day_addcart_cnt/category_last1day_addcart_cnt end as ui_of_category_last1day_addcart_rate,
case when category_last1day_buy_cnt = 0 then 0 else ui_last1day_buy_cnt/category_last1day_buy_cnt end as ui_of_category_last1day_buy_rate,

case when (user_last1day_click_cnt+user_last1day_bookmark_cnt+user_last1day_addcart_cnt+user_last1day_buy_cnt)= 0 then 0 else
(ui_last1day_click_cnt*0.1 + ui_last1day_bookmark_cnt*1 + ui_last1day_addcart_cnt*2 + ui_last1day_buy_cnt *5 )/(user_last1day_click_cnt*0.1 + user_last1day_bookmark_cnt*1 + user_last1day_addcart_cnt*2 + user_last1day_buy_cnt
*5 ) end as ui_of_user_last1day_prevalent_rate,

case when (item_last1day_click_cnt+item_last1day_bookmark_cnt+item_last1day_addcart_cnt+item_last1day_buy_cnt)= 0 then 0 else
(ui_last1day_click_cnt*0.1 + ui_last1day_bookmark_cnt*1 + ui_last1day_addcart_cnt*2 + ui_last1day_buy_cnt *5 )/(item_last1day_click_cnt*0.1 + item_last1day_bookmark_cnt*1 + item_last1day_addcart_cnt*2 + item_last1day_buy_cnt
*5 ) end as ui_of_item_last1day_prevalent_rate,

case when (category_last1day_click_cnt+category_last1day_bookmark_cnt+category_last1day_addcart_cnt+category_last1day_buy_cnt)= 0 then 0 else
(ui_last1day_click_cnt*0.1 + ui_last1day_bookmark_cnt*1 + ui_last1day_addcart_cnt*2 + ui_last1day_buy_cnt *5 )/(category_last1day_click_cnt*0.1 + category_last1day_bookmark_cnt*1 + category_last1day_addcart_cnt*2 + category_last1day_buy_cnt
*5 ) end as ui_of_category_last1day_prevalent_rate,

----------------------------------------------------------------------- 2015.06.25 平均 ----------------------------------------------------------------------
ui_last3day_buy_cnt/3 as ui_last3day_avg_buy_cnt,
ui_last7day_buy_cnt/7 as ui_last7day_avg_buy_cnt,
ui_last14day_buy_cnt/14 as ui_last14day_avg_buy_cnt,
ui_last21day_buy_cnt/21 as ui_last21day_avg_buy_cnt,
ui_last28day_buy_cnt/28 as ui_last28day_avg_buy_cnt,

user_last3day_buy_cnt/3 as user_last3day_avg_buy_cnt,
user_last7day_buy_cnt/7 as user_last7day_avg_buy_cnt,
user_last14day_buy_cnt/14 as user_last14day_avg_buy_cnt,
user_last21day_buy_cnt/21 as user_last21day_avg_buy_cnt,
user_last28day_buy_cnt/28 as user_last28day_avg_buy_cnt,

user_last3day_buy_item_cnt/3 as user_last3day_buy_item_avg_cnt,
user_last7day_buy_item_cnt/7 as user_last7day_buy_item_avg_cnt,
user_last14day_buy_item_cnt/14 as user_last14day_buy_item_avg_cnt,
user_last21day_buy_item_cnt/21 as user_last21day_buy_item_avg_cnt,
user_last28day_buy_item_cnt/28 as user_last28day_buy_item_avg_cnt,

user_last3day_buy_category_cnt/3 as user_last3day_buy_category_avg_cnt,
user_last7day_buy_category_cnt/7 as user_last7day_buy_category_avg_cnt,
user_last14day_buy_category_cnt/14 as user_last14day_buy_category_avg_cnt,
user_last21day_buy_category_cnt/21 as user_last21day_buy_category_avg_cnt,
user_last28day_buy_category_cnt/28 as user_last28day_buy_category_avg_cnt,

user_last3day_behavior_item_cnt/3 as user_last3day_behavior_item_avg_cnt,
user_last7day_behavior_item_cnt/7 as user_last7day_behavior_item_avg_cnt,
user_last14day_behavior_item_cnt/14 as user_last14day_behavior_item_avg_cnt,
user_last21day_behavior_item_cnt/21 as user_last21day_behavior_item_avg_cnt,
user_last28day_behavior_item_cnt/28 as user_last28day_behavior_item_avg_cnt,

user_last3day_behavior_category_cnt/3 as user_last3day_behavior_category_avg_cnt,
user_last7day_behavior_category_cnt/7 as user_last7day_behavior_category_avg_cnt,
user_last14day_behavior_category_cnt/14 as user_last14day_behavior_category_avg_cnt,
user_last21day_behavior_category_cnt/21 as user_last21day_behavior_category_avg_cnt,
user_last28day_behavior_category_cnt/28 as user_last28day_behavior_category_avg_cnt,

item_last3day_buy_cnt/3 as item_last3day_buy_avg_cnt,
item_last7day_buy_cnt/7 as item_last7day_buy_avg_cnt,
item_last14day_buy_cnt/14 as item_last14day_buy_avg_cnt,
item_last21day_buy_cnt/21 as item_last21day_buy_avg_cnt,
item_last28day_buy_cnt/28 as item_last28day_buy_avg_cnt,

category_last3day_buy_cnt/3 as category_last3day_buy_avg_cnt,
category_last7day_buy_cnt/7 as category_last7day_buy_avg_cnt,
category_last14day_buy_cnt/14 as category_last14day_buy_avg_cnt,
category_last21day_buy_cnt/21 as category_last21day_buy_avg_cnt,
category_last28day_buy_cnt/28 as category_last28day_buy_avg_cnt,

item_last3day_buy_user_cnt/3 as item_last3day_buy_user_avg_cnt,
item_last7day_buy_user_cnt/7 as item_last7day_buy_user_avg_cnt,
item_last14day_buy_user_cnt/14 as item_last14day_buy_user_avg_cnt,
item_last21day_buy_user_cnt/21 as item_last21day_buy_user_avg_cnt,
item_last28day_buy_user_cnt/28 as item_last28day_buy_user_avg_cnt,

category_last3day_buy_user_cnt/3 as category_last3day_buy_user_avg_cnt,
category_last7day_buy_user_cnt/7 as category_last7day_buy_user_avg_cnt,
category_last14day_buy_user_cnt/14 as category_last14day_buy_user_avg_cnt,
category_last21day_buy_user_cnt/21 as category_last21day_buy_user_avg_cnt,
category_last28day_buy_user_cnt/28 as category_last28day_buy_user_avg_cnt,

item_last3day_behavior_user_cnt/3 as item_last3day_behavior_user_avg_cnt,
item_last7day_behavior_user_cnt/7 as item_last7day_behavior_user_avg_cnt,
item_last14day_behavior_user_cnt/14 as item_last14day_behavior_user_avg_cnt,
item_last21day_behavior_user_cnt/21 as item_last21day_behavior_user_avg_cnt,
item_last28day_behavior_user_cnt/28 as item_last28day_behavior_user_avg_cnt,

category_last3day_behavior_user_cnt/3 as category_last3day_behavior_user_avg_cnt,
category_last7day_behavior_user_cnt/7 as category_last7day_behavior_user_avg_cnt,
category_last14day_behavior_user_cnt/14 as category_last14day_behavior_user_avg_cnt,
category_last21day_behavior_user_cnt/21 as category_last21day_behavior_user_avg_cnt,
category_last28day_behavior_user_cnt/28 as category_last28day_behavior_user_avg_cnt,

----------------------------------------------------------------------- 減法特征 ----------------------------------------------------------------------
-- (用戶A對品牌B的PV數-用戶A對操作過的品牌的平均PV數)/用戶A對操作過的品牌的平均PV數
-- (用戶A對品牌B的購買數-用戶A對操作過的品牌的平均購買數)/用戶A對操作過的品牌的平均購買數
-- (用戶A對品牌B的收藏數-品牌B被平均收藏數)/品牌B被平均收藏數
case when user_last1day_click_cnt = 0 then 0 else (ui_last1day_click_cnt*user_last1day_click_item_cnt - user_last1day_click_cnt)/user_last1day_click_cnt end as ui_last1day_click_of_avg_item_click_rate,
case when user_last1day_buy_cnt = 0 then 0 else (ui_last1day_buy_cnt*user_last1day_buy_item_cnt - user_last1day_buy_cnt)/user_last1day_buy_cnt end as ui_last1day_buy_of_avg_item_buy_rate,
case when user_last3day_click_cnt = 0 then 0 else (ui_last3day_click_cnt*user_last3day_click_item_cnt - user_last3day_click_cnt)/user_last3day_click_cnt end as ui_last3day_click_of_avg_item_click_rate,
case when user_last3day_buy_cnt = 0 then 0 else (ui_last3day_buy_cnt*user_last3day_buy_item_cnt - user_last3day_buy_cnt)/user_last3day_buy_cnt end as ui_last3day_buy_of_avg_item_buy_rate,
case when user_last7day_click_cnt = 0 then 0 else (ui_last7day_click_cnt*user_last7day_click_item_cnt - user_last7day_click_cnt)/user_last7day_click_cnt end as ui_last7day_click_of_avg_item_click_rate,
case when user_last7day_buy_cnt = 0 then 0 else (ui_last7day_buy_cnt*user_last7day_buy_item_cnt - user_last7day_buy_cnt)/user_last7day_buy_cnt end as ui_last7day_buy_of_avg_item_buy_rate,
case when user_last14day_click_cnt = 0 then 0 else (ui_last14day_click_cnt*user_last14day_click_item_cnt - user_last14day_click_cnt)/user_last14day_click_cnt end as ui_last14day_click_of_avg_item_click_rate,
case when user_last14day_buy_cnt = 0 then 0 else (ui_last14day_buy_cnt*user_last14day_buy_item_cnt - user_last14day_buy_cnt)/user_last14day_buy_cnt end as ui_last14day_buy_of_avg_item_buy_rate,
case when user_last21day_click_cnt = 0 then 0 else (ui_last21day_click_cnt*user_last21day_click_item_cnt - user_last21day_click_cnt)/user_last21day_click_cnt end as ui_last21day_click_of_avg_item_click_rate,
case when user_last21day_buy_cnt = 0 then 0 else (ui_last21day_buy_cnt*user_last21day_buy_item_cnt - user_last21day_buy_cnt)/user_last21day_buy_cnt end as ui_last21day_buy_of_avg_item_buy_rate,
case when user_last28day_click_cnt = 0 then 0 else (ui_last28day_click_cnt*user_last28day_click_item_cnt - user_last28day_click_cnt)/user_last28day_click_cnt end as ui_last28day_click_of_avg_item_click_rate,
case when user_last28day_buy_cnt = 0 then 0 else (ui_last28day_buy_cnt*user_last28day_buy_item_cnt - user_last28day_buy_cnt)/user_last28day_buy_cnt end as ui_last28day_buy_of_avg_item_buy_rate,

case when category_last1day_click_cnt = 0 then 0 else (ui_last1day_category_click_cnt*category_last1day_click_user_cnt-category_last1day_click_cnt)/category_last1day_click_cnt end as uc_last1day_click_of_avg_category_click_rate,
case when category_last1day_bookmark_cnt = 0 then 0 else (ui_last1day_category_bookmark_cnt*category_last1day_bookmark_user_cnt-category_last1day_bookmark_cnt)/category_last1day_bookmark_cnt end as uc_last1day_bookmark_of_avg_category_bookmark_rate,
case when category_last1day_addcart_cnt = 0 then 0 else (ui_last1day_category_addcart_cnt*category_last1day_addcart_user_cnt-category_last1day_addcart_cnt)/category_last1day_addcart_cnt end as uc_last1day_addcart_of_avg_category_addcart_rate,
case when category_last1day_buy_cnt = 0 then 0 else (ui_last1day_category_buy_cnt*category_last1day_buy_user_cnt-category_last1day_buy_cnt)/category_last1day_buy_cnt end as uc_last1day_buy_of_avg_category_buy_rate,

case when category_last3day_click_cnt = 0 then 0 else (ui_last3day_category_click_cnt*category_last3day_click_user_cnt-category_last3day_click_cnt)/category_last3day_click_cnt end as uc_last3day_click_of_avg_category_click_rate,
case when category_last3day_bookmark_cnt = 0 then 0 else (ui_last3day_category_bookmark_cnt*category_last3day_bookmark_user_cnt-category_last3day_bookmark_cnt)/category_last3day_bookmark_cnt end as uc_last3day_bookmark_of_avg_category_bookmark_rate,
case when category_last3day_addcart_cnt = 0 then 0 else (ui_last3day_category_addcart_cnt*category_last3day_addcart_user_cnt-category_last3day_addcart_cnt)/category_last3day_addcart_cnt end as uc_last3day_addcart_of_avg_category_addcart_rate,
case when category_last3day_buy_cnt = 0 then 0 else (ui_last3day_category_buy_cnt*category_last3day_buy_user_cnt-category_last3day_buy_cnt)/category_last3day_buy_cnt end as uc_last3day_buy_of_avg_category_buy_rate,

case when category_last7day_click_cnt = 0 then 0 else (ui_last7day_category_click_cnt*category_last7day_click_user_cnt-category_last7day_click_cnt)/category_last7day_click_cnt end as uc_last7day_click_of_avg_category_click_rate,
case when category_last7day_bookmark_cnt = 0 then 0 else (ui_last7day_category_bookmark_cnt*category_last7day_bookmark_user_cnt-category_last7day_bookmark_cnt)/category_last7day_bookmark_cnt end as uc_last7day_bookmark_of_avg_category_bookmark_rate,
case when category_last7day_addcart_cnt = 0 then 0 else (ui_last7day_category_addcart_cnt*category_last7day_addcart_user_cnt-category_last7day_addcart_cnt)/category_last7day_addcart_cnt end as uc_last7day_addcart_of_avg_category_addcart_rate,
case when category_last7day_buy_cnt = 0 then 0 else (ui_last7day_category_buy_cnt*category_last7day_buy_user_cnt-category_last7day_buy_cnt)/category_last7day_buy_cnt end as uc_last7day_buy_of_avg_category_buy_rate,

case when category_last14day_click_cnt = 0 then 0 else (ui_last14day_category_click_cnt*category_last14day_click_user_cnt-category_last14day_click_cnt)/category_last14day_click_cnt end as uc_last14day_click_of_avg_category_click_rate,
case when category_last14day_bookmark_cnt = 0 then 0 else (ui_last14day_category_bookmark_cnt*category_last14day_bookmark_user_cnt-category_last14day_bookmark_cnt)/category_last14day_bookmark_cnt end as uc_last14day_bookmark_of_avg_category_bookmark_rate,
case when category_last14day_addcart_cnt = 0 then 0 else (ui_last14day_category_addcart_cnt*category_last14day_addcart_user_cnt-category_last14day_addcart_cnt)/category_last14day_addcart_cnt end as uc_last14day_addcart_of_avg_category_addcart_rate,
case when category_last14day_buy_cnt = 0 then 0 else (ui_last14day_category_buy_cnt*category_last14day_buy_user_cnt-category_last14day_buy_cnt)/category_last14day_buy_cnt end as uc_last14day_buy_of_avg_category_buy_rate,

case when category_last21day_click_cnt = 0 then 0 else (ui_last21day_category_click_cnt*category_last21day_click_user_cnt-category_last21day_click_cnt)/category_last21day_click_cnt end as uc_last21day_click_of_avg_category_click_rate,
case when category_last21day_bookmark_cnt = 0 then 0 else (ui_last21day_category_bookmark_cnt*category_last21day_bookmark_user_cnt-category_last21day_bookmark_cnt)/category_last21day_bookmark_cnt end as uc_last21day_bookmark_of_avg_category_bookmark_rate,
case when category_last21day_addcart_cnt = 0 then 0 else (ui_last21day_category_addcart_cnt*category_last21day_addcart_user_cnt-category_last21day_addcart_cnt)/category_last21day_addcart_cnt end as uc_last21day_addcart_of_avg_category_addcart_rate,
case when category_last21day_buy_cnt = 0 then 0 else (ui_last21day_category_buy_cnt*category_last21day_buy_user_cnt-category_last21day_buy_cnt)/category_last21day_buy_cnt end as uc_last21day_buy_of_avg_category_buy_rate,

case when category_last28day_click_cnt = 0 then 0 else (ui_last28day_category_click_cnt*category_last28day_click_user_cnt-category_last28day_click_cnt)/category_last28day_click_cnt end as uc_last28day_click_of_avg_category_click_rate,
case when category_last28day_bookmark_cnt = 0 then 0 else (ui_last28day_category_bookmark_cnt*category_last28day_bookmark_user_cnt-category_last28day_bookmark_cnt)/category_last28day_bookmark_cnt end as uc_last28day_bookmark_of_avg_category_bookmark_rate,
case when category_last28day_addcart_cnt = 0 then 0 else (ui_last28day_category_addcart_cnt*category_last28day_addcart_user_cnt-category_last28day_addcart_cnt)/category_last28day_addcart_cnt end as uc_last28day_addcart_of_avg_category_addcart_rate,
case when category_last28day_buy_cnt = 0 then 0 else (ui_last28day_category_buy_cnt*category_last28day_buy_user_cnt-category_last28day_buy_cnt)/category_last28day_buy_cnt end as uc_last28day_buy_of_avg_category_buy_rate,

case when (ui_first_behavior_day_dist - ui_last_behavior_day_dist)=0 then 0 else (ui_last28day_click_cnt*0.1+ui_last28day_bookmark_cnt+ui_last28day_addcart_cnt*2+ui_last28day_buy_cnt*5)/(ui_first_behavior_day_dist - ui_last_behavior_day_dist)
end as ui_last28day_avg_prevalent,

----------------------------------------------------------------------- 組合特征 -----------------------------------------------------------------------
-- 針對最后一天的組合特征
case when ui_last1day_addcart_cnt>0 AND ui_last1day_buy_cnt=0 then 0 when ui_last1day_addcart_cnt>0 AND ui_last1day_buy_cnt>0 then 2 else 1 end as ui_last1day_addcart_type,

case when ui_last_click_day_dist is null then log(2,28+1+1) else log(2,ui_last_click_day_dist+1) end as ui_last_click_day_log_dist,
case when ui_last_bookmark_day_dist is null then log(2,28+1+1) else log(2,ui_last_bookmark_day_dist+1) end as ui_last_bookmark_day_log_dist,
case when ui_last_addcart_day_dist is null then log(2,28+1+1) else log(2,ui_last_addcart_day_dist+1) end as ui_last_addcart_day_log_dist,
case when ui_last_buy_day_dist is null then log(2,28+1+1) else log(2,ui_last_buy_day_dist+1) end as ui_last_buy_day_log_dist,
case when ui_last_behavior_day_dist is null then log(2,28+1+1) else log(2,ui_last_behavior_day_dist+1) end as ui_last_behavior_day_log_dist,

case when ui_last_click_hour_dist is null then log(2,(28+1)*24+1) else log(2,ui_last_click_hour_dist+1) end as ui_last_click_hour_log_dist,
case when ui_last_bookmark_hour_dist is null then log(2,(28+1)*24+1) else log(2,ui_last_bookmark_hour_dist+1) end as ui_last_bookmark_hour_log_dist,
case when ui_last_addcart_hour_dist is null then log(2,(28+1)*24+1) else log(2,ui_last_addcart_hour_dist+1) end as ui_last_addcart_hour_log_dist,
case when ui_last_buy_hour_dist is null then log(2,(28+1)*24+1) else log(2,ui_last_buy_hour_dist+1) end as ui_last_buy_hour_log_dist,
case when ui_last_behavior_hour_dist is null then log(2,(28+1)*24+1) else log(2,ui_last_behavior_hour_dist+1) end as ui_last_behavior_hour_log_dist,

-- 用戶活躍度
(user_last1day_click_cnt*0.1 + user_last1day_bookmark_cnt*1 + user_last1day_addcart_cnt*2 + user_last1day_buy_cnt *5 ) as user_last1day_prevalent_rate,
(user_last3day_click_cnt*0.1 + user_last3day_bookmark_cnt*1 + user_last3day_addcart_cnt*2 + user_last3day_buy_cnt *5 ) as user_last3day_prevalent_rate,
(user_last7day_click_cnt*0.1 + user_last7day_bookmark_cnt*1 + user_last7day_addcart_cnt*2 + user_last7day_buy_cnt *5 ) as user_last7day_prevalent_rate,
(user_last14day_click_cnt*0.1 + user_last14day_bookmark_cnt*1 + user_last14day_addcart_cnt*2 + user_last14day_buy_cnt *5 ) as user_last14day_prevalent_rate,
(user_last21day_click_cnt*0.1 + user_last21day_bookmark_cnt*1 + user_last21day_addcart_cnt*2 + user_last21day_buy_cnt *5 ) as user_last21day_prevalent_rate,
(user_last28day_click_cnt*0.1 + user_last28day_bookmark_cnt*1 + user_last28day_addcart_cnt*2 + user_last28day_buy_cnt *5 ) as user_last28day_prevalent_rate,

(user_last3day_click_cnt*0.1 + user_last3day_bookmark_cnt*1 + user_last3day_addcart_cnt*2 + user_last3day_buy_cnt *5 )/3 as user_last3day_prevalent_avg_rate,
(user_last7day_click_cnt*0.1 + user_last7day_bookmark_cnt*1 + user_last7day_addcart_cnt*2 + user_last7day_buy_cnt *5 )/7 as user_last7day_prevalent_avg_rate,
(user_last14day_click_cnt*0.1 + user_last14day_bookmark_cnt*1 + user_last14day_addcart_cnt*2 + user_last14day_buy_cnt *5 )/14 as user_last14day_prevalent_avg_rate,
(user_last21day_click_cnt*0.1 + user_last21day_bookmark_cnt*1 + user_last21day_addcart_cnt*2 + user_last21day_buy_cnt *5 )/21 as user_last21day_prevalent_avg_rate,
(user_last28day_click_cnt*0.1 + user_last28day_bookmark_cnt*1 + user_last28day_addcart_cnt*2 + user_last28day_buy_cnt *5 )/28 as user_last28day_prevalent_avg_rate,

case when user_last1hour_behavior_diff_item_cnt>0 then user_last1hour_click_diff_item_cnt/user_last1hour_behavior_diff_item_cnt else 0 end as user_last1hour_click_of_item_behavior_rate,
case when user_last1hour_behavior_diff_item_cnt>0 then user_last1hour_addcart_diff_item_cnt/user_last1hour_behavior_diff_item_cnt else 0 end as user_last1hour_addcart_of_item_behavior_rate,
case when user_last2hour_behavior_diff_item_cnt>0 then user_last2hour_click_diff_item_cnt/user_last2hour_behavior_diff_item_cnt else 0 end as user_last2hour_click_of_item_behavior_rate,
case when user_last2hour_behavior_diff_item_cnt>0 then user_last2hour_addcart_diff_item_cnt/user_last2hour_behavior_diff_item_cnt else 0 end as user_last2hour_addcart_of_item_behavior_rate,
case when user_last3hour_behavior_diff_item_cnt>0 then user_last3hour_click_diff_item_cnt/user_last3hour_behavior_diff_item_cnt else 0 end as user_last3hour_click_of_item_behavior_rate,
case when user_last3hour_behavior_diff_item_cnt>0 then user_last3hour_addcart_diff_item_cnt/user_last3hour_behavior_diff_item_cnt else 0 end as user_last3hour_addcart_of_item_behavior_rate,
case when user_last4hour_behavior_diff_item_cnt>0 then user_last4hour_click_diff_item_cnt/user_last4hour_behavior_diff_item_cnt else 0 end as user_last4hour_click_of_item_behavior_rate,
case when user_last4hour_behavior_diff_item_cnt>0 then user_last4hour_addcart_diff_item_cnt/user_last4hour_behavior_diff_item_cnt else 0 end as user_last4hour_addcart_of_item_behavior_rate,
case when user_last9hour_behavior_diff_item_cnt>0 then user_last9hour_click_diff_item_cnt/user_last9hour_behavior_diff_item_cnt else 0 end as user_last9hour_click_of_item_behavior_rate,
case when user_last9hour_behavior_diff_item_cnt>0 then user_last9hour_addcart_diff_item_cnt/user_last9hour_behavior_diff_item_cnt else 0 end as user_last9hour_addcart_of_item_behavior_rate,
case when user_last15hour_behavior_diff_item_cnt>0 then user_last15hour_click_diff_item_cnt/user_last15hour_behavior_diff_item_cnt else 0 end as user_last15hour_click_of_item_behavior_rate,
case when user_last15hour_behavior_diff_item_cnt>0 then user_last15hour_addcart_diff_item_cnt/user_last15hour_behavior_diff_item_cnt else 0 end as user_last15hour_addcart_of_item_behavior_rate,

case when user_last1hour_behavior_diff_category_cnt>0 then user_last1hour_click_diff_category_cnt/user_last1hour_behavior_diff_category_cnt else 0 end as user_last1hour_click_of_category_behavior_rate,
case when user_last1hour_behavior_diff_category_cnt>0 then user_last1hour_addcart_diff_category_cnt/user_last1hour_behavior_diff_category_cnt else 0 end as user_last1hour_addcart_of_category_behavior_rate,
case when user_last2hour_behavior_diff_category_cnt>0 then user_last2hour_click_diff_category_cnt/user_last2hour_behavior_diff_category_cnt else 0 end as user_last2hour_click_of_category_behavior_rate,
case when user_last2hour_behavior_diff_category_cnt>0 then user_last2hour_addcart_diff_category_cnt/user_last2hour_behavior_diff_category_cnt else 0 end as user_last2hour_addcart_of_category_behavior_rate,
case when user_last3hour_behavior_diff_category_cnt>0 then user_last3hour_click_diff_category_cnt/user_last3hour_behavior_diff_category_cnt else 0 end as user_last3hour_click_of_category_behavior_rate,
case when user_last3hour_behavior_diff_category_cnt>0 then user_last3hour_addcart_diff_category_cnt/user_last3hour_behavior_diff_category_cnt else 0 end as user_last3hour_addcart_of_category_behavior_rate,
case when user_last4hour_behavior_diff_category_cnt>0 then user_last4hour_click_diff_category_cnt/user_last4hour_behavior_diff_category_cnt else 0 end as user_last4hour_click_of_category_behavior_rate,
case when user_last4hour_behavior_diff_category_cnt>0 then user_last4hour_addcart_diff_category_cnt/user_last4hour_behavior_diff_category_cnt else 0 end as user_last4hour_addcart_of_category_behavior_rate,
case when user_last9hour_behavior_diff_category_cnt>0 then user_last9hour_click_diff_category_cnt/user_last9hour_behavior_diff_category_cnt else 0 end as user_last9hour_click_of_category_behavior_rate,
case when user_last9hour_behavior_diff_category_cnt>0 then user_last9hour_addcart_diff_category_cnt/user_last9hour_behavior_diff_category_cnt else 0 end as user_last9hour_addcart_of_category_behavior_rate,
case when user_last15hour_behavior_diff_category_cnt>0 then user_last15hour_click_diff_category_cnt/user_last15hour_behavior_diff_category_cnt else 0 end as user_last15hour_click_of_category_behavior_rate,
case when user_last15hour_behavior_diff_category_cnt>0 then user_last15hour_addcart_diff_category_cnt/user_last15hour_behavior_diff_category_cnt else 0 end as user_last15hour_addcart_of_category_behavior_rate,

-- 商品熱度
(item_last1day_click_cnt*0.1 + item_last1day_bookmark_cnt*1 + item_last1day_addcart_cnt*2 + item_last1day_buy_cnt *5 ) as item_last1day_prevalent_rate,
(item_last3day_click_cnt*0.1 + item_last3day_bookmark_cnt*1 + item_last3day_addcart_cnt*2 + item_last3day_buy_cnt *5 ) as item_last3day_prevalent_rate,
(item_last7day_click_cnt*0.1 + item_last7day_bookmark_cnt*1 + item_last7day_addcart_cnt*2 + item_last7day_buy_cnt *5 ) as item_last7day_prevalent_rate,
(item_last14day_click_cnt*0.1 + item_last14day_bookmark_cnt*1 + item_last14day_addcart_cnt*2 + item_last14day_buy_cnt *5 ) as item_last14day_prevalent_rate,
(item_last21day_click_cnt*0.1 + item_last21day_bookmark_cnt*1 + item_last21day_addcart_cnt*2 + item_last21day_buy_cnt *5 ) as item_last21day_prevalent_rate,
(item_last28day_click_cnt*0.1 + item_last28day_bookmark_cnt*1 + item_last28day_addcart_cnt*2 + item_last28day_buy_cnt *5 ) as item_last28day_prevalent_rate,

(item_last3day_click_cnt*0.1 + item_last3day_bookmark_cnt*1 + item_last3day_addcart_cnt*2 + item_last3day_buy_cnt *5 )/3 as item_last3day_prevalent_avg_rate,
(item_last7day_click_cnt*0.1 + item_last7day_bookmark_cnt*1 + item_last7day_addcart_cnt*2 + item_last7day_buy_cnt *5 )/7 as item_last7day_prevalent_avg_rate,
(item_last14day_click_cnt*0.1 + item_last14day_bookmark_cnt*1 + item_last14day_addcart_cnt*2 + item_last14day_buy_cnt *5 )/14 as item_last14day_prevalent_avg_rate,
(item_last21day_click_cnt*0.1 + item_last21day_bookmark_cnt*1 + item_last21day_addcart_cnt*2 + item_last21day_buy_cnt *5 )/21 as item_last21day_prevalent_avg_rate,
(item_last28day_click_cnt*0.1 + item_last28day_bookmark_cnt*1 + item_last28day_addcart_cnt*2 + item_last28day_buy_cnt *5 )/28 as item_last28day_prevalent_avg_rate,

-- 品類熱度
(category_last1day_click_cnt*0.1 + category_last1day_bookmark_cnt*1 + category_last1day_addcart_cnt*2 + category_last1day_buy_cnt *5 ) as category_last1day_prevalent_rate,
(category_last3day_click_cnt*0.1 + category_last3day_bookmark_cnt*1 + category_last3day_addcart_cnt*2 + category_last3day_buy_cnt *5 ) as category_last3day_prevalent_rate,
(category_last7day_click_cnt*0.1 + category_last7day_bookmark_cnt*1 + category_last7day_addcart_cnt*2 + category_last7day_buy_cnt *5 ) as category_last7day_prevalent_rate,
(category_last14day_click_cnt*0.1 + category_last14day_bookmark_cnt*1 + category_last14day_addcart_cnt*2 + category_last14day_buy_cnt *5 ) as category_last14day_prevalent_rate,
(category_last21day_click_cnt*0.1 + category_last21day_bookmark_cnt*1 + category_last21day_addcart_cnt*2 + category_last21day_buy_cnt *5 ) as category_last21day_prevalent_rate,
(category_last28day_click_cnt*0.1 + category_last28day_bookmark_cnt*1 + category_last28day_addcart_cnt*2 + category_last28day_buy_cnt *5 ) as category_last28day_prevalent_rate,

(category_last3day_click_cnt*0.1 + category_last3day_bookmark_cnt*1 + category_last3day_addcart_cnt*2 + category_last3day_buy_cnt *5 )/3 as category_last3day_prevalent_avg_rate,
(category_last7day_click_cnt*0.1 + category_last7day_bookmark_cnt*1 + category_last7day_addcart_cnt*2 + category_last7day_buy_cnt *5 )/7 as category_last7day_prevalent_avg_rate,
(category_last14day_click_cnt*0.1 + category_last14day_bookmark_cnt*1 + category_last14day_addcart_cnt*2 + category_last14day_buy_cnt *5 )/14 as category_last14day_prevalent_avg_rate,
(category_last21day_click_cnt*0.1 + category_last21day_bookmark_cnt*1 + category_last21day_addcart_cnt*2 + category_last21day_buy_cnt *5 )/21 as category_last21day_prevalent_avg_rate,
(category_last28day_click_cnt*0.1 + category_last28day_bookmark_cnt*1 + category_last28day_addcart_cnt*2 + category_last28day_buy_cnt *5 )/28 as category_last28day_prevalent_avg_rate,

----------------------------------------------------- conjunction feature --------------------------------------------------------------------------------------------
case when ui_lastday_most_important_behavior_type =1 then ui_last_click_hour_dist
when ui_lastday_most_important_behavior_type =2 then ui_last_bookmark_hour_dist
when ui_lastday_most_important_behavior_type =3 then ui_last_addcart_hour_dist
when ui_lastday_most_important_behavior_type =4 then ui_last_buy_hour_dist
else 24+1 end as ui_last_most_important_behavior_hour_dist

FROM
(
SELECT t1.user_id,t1.item_id,t1.item_category,
case when buy_label is null then 0 else 1 end as buy_label,

case when item_last1day_behavior_user_cnt is null then 0else item_last1day_behavior_user_cnt endas item_last1day_behavior_user_cnt,
case when item_last3day_behavior_user_cnt is null then 0else item_last3day_behavior_user_cnt endas item_last3day_behavior_user_cnt,
case when item_last7day_behavior_user_cnt is null then 0else item_last7day_behavior_user_cnt endas item_last7day_behavior_user_cnt,
case when item_last14day_behavior_user_cnt is null then 0else item_last14day_behavior_user_cnt endas item_last14day_behavior_user_cnt,
case when item_last21day_behavior_user_cnt is null then 0else item_last21day_behavior_user_cnt endas item_last21day_behavior_user_cnt,
case when item_last28day_behavior_user_cnt is null then 0else item_last28day_behavior_user_cnt endas item_last28day_behavior_user_cnt,

case when category_last1day_behavior_user_cnt is null then 0else category_last1day_behavior_user_cnt endas category_last1day_behavior_user_cnt,
case when category_last3day_behavior_user_cnt is null then 0else category_last3day_behavior_user_cnt endas category_last3day_behavior_user_cnt,
case when category_last7day_behavior_user_cnt is null then 0else category_last7day_behavior_user_cnt endas category_last7day_behavior_user_cnt,
case when category_last14day_behavior_user_cnt is null then 0else category_last14day_behavior_user_cnt endas category_last14day_behavior_user_cnt,
case when category_last21day_behavior_user_cnt is null then 0else category_last21day_behavior_user_cnt endas category_last21day_behavior_user_cnt,
case when category_last28day_behavior_user_cnt is null then 0else category_last28day_behavior_user_cnt endas category_last28day_behavior_user_cnt,

case when item_last1day_click_user_cnt is null then 0
else item_last1day_click_user_cnt end as item_last1day_click_user_cnt,
case when item_last1day_bookmark_user_cnt is null then 0
else item_last1day_bookmark_user_cnt end as item_last1day_bookmark_user_cnt,
case when item_last1day_addcart_user_cnt is null then 0
else item_last1day_addcart_user_cnt end as item_last1day_addcart_user_cnt,
case when item_last1day_buy_user_cnt is null then 0
else item_last1day_buy_user_cnt end as item_last1day_buy_user_cnt,

case when item_last3day_click_user_cnt is null then 0else item_last3day_click_user_cnt endas item_last3day_click_user_cnt,
case when item_last3day_bookmark_user_cnt is null then 0
else item_last3day_bookmark_user_cnt end as item_last3day_bookmark_user_cnt,
case when item_last3day_addcart_user_cnt is null then 0
else item_last3day_addcart_user_cnt end as item_last3day_addcart_user_cnt,
case when item_last3day_buy_user_cnt is null then 0
else item_last3day_buy_user_cnt end as item_last3day_buy_user_cnt,

case when item_last7day_click_user_cnt is null then 0else item_last7day_click_user_cnt endas item_last7day_click_user_cnt,
case when item_last7day_bookmark_user_cnt is null then 0
else item_last7day_bookmark_user_cnt end as item_last7day_bookmark_user_cnt,
case when item_last7day_addcart_user_cnt is null then 0
else item_last7day_addcart_user_cnt end as item_last7day_addcart_user_cnt,
case when item_last7day_buy_user_cnt is null then 0
else item_last7day_buy_user_cnt end as item_last7day_buy_user_cnt,

case when item_last14day_click_user_cnt is null then 0else item_last14day_click_user_cnt endas item_last14day_click_user_cnt,
case when item_last14day_bookmark_user_cnt is null then 0
else item_last14day_bookmark_user_cnt end as item_last14day_bookmark_user_cnt,
case when item_last14day_addcart_user_cnt is null then 0
else item_last14day_addcart_user_cnt end as item_last14day_addcart_user_cnt,
case when item_last14day_buy_user_cnt is null then 0
else item_last14day_buy_user_cnt end as item_last14day_buy_user_cnt,

case when item_last21day_click_user_cnt is null then 0else item_last21day_click_user_cnt endas item_last21day_click_user_cnt,
case when item_last21day_bookmark_user_cnt is null then 0
else item_last21day_bookmark_user_cnt end as item_last21day_bookmark_user_cnt,
case when item_last21day_addcart_user_cnt is null then 0
else item_last21day_addcart_user_cnt end as item_last21day_addcart_user_cnt,
case when item_last21day_buy_user_cnt is null then 0
else item_last21day_buy_user_cnt end as item_last21day_buy_user_cnt,

case when item_last28day_click_user_cnt is null then 0else item_last28day_click_user_cnt endas item_last28day_click_user_cnt,
case when item_last28day_bookmark_user_cnt is null then 0
else item_last28day_bookmark_user_cnt end as item_last28day_bookmark_user_cnt,
case when item_last28day_addcart_user_cnt is null then 0
else item_last28day_addcart_user_cnt end as item_last28day_addcart_user_cnt,
case when item_last28day_buy_user_cnt is null then 0
else item_last28day_buy_user_cnt end as item_last28day_buy_user_cnt,

case when category_last1day_click_user_cnt is null then 0else category_last1day_click_user_cnt endas category_last1day_click_user_cnt,
case when category_last1day_bookmark_user_cnt is null then 0
else category_last1day_bookmark_user_cnt end
as category_last1day_bookmark_user_cnt,
case when category_last1day_addcart_user_cnt is null then 0
else category_last1day_addcart_user_cnt end
as category_last1day_addcart_user_cnt,
case when category_last1day_buy_user_cnt is null then 0
else category_last1day_buy_user_cnt end as category_last1day_buy_user_cnt,

case when category_last3day_click_user_cnt is null then 0else category_last3day_click_user_cnt endas category_last3day_click_user_cnt,
case when category_last3day_bookmark_user_cnt is null then 0
else category_last3day_bookmark_user_cnt end
as category_last3day_bookmark_user_cnt,
case when category_last3day_addcart_user_cnt is null then 0
else category_last3day_addcart_user_cnt end
as category_last3day_addcart_user_cnt,
case when category_last3day_buy_user_cnt is null then 0
else category_last3day_buy_user_cnt end as category_last3day_buy_user_cnt,

case when category_last7day_click_user_cnt is null then 0else category_last7day_click_user_cnt endas category_last7day_click_user_cnt,
case when category_last7day_bookmark_user_cnt is null then 0
else category_last7day_bookmark_user_cnt end
as category_last7day_bookmark_user_cnt,
case when category_last7day_addcart_user_cnt is null then 0
else category_last7day_addcart_user_cnt end
as category_last7day_addcart_user_cnt,
case when category_last7day_buy_user_cnt is null then 0
else category_last7day_buy_user_cnt end as category_last7day_buy_user_cnt,

case when category_last14day_click_user_cnt is null then 0else category_last14day_click_user_cnt endas category_last14day_click_user_cnt,
case when category_last14day_bookmark_user_cnt is null then 0
else category_last14day_bookmark_user_cnt end
as category_last14day_bookmark_user_cnt,
case when category_last14day_addcart_user_cnt is null then 0
else category_last14day_addcart_user_cnt end
as category_last14day_addcart_user_cnt,
case when category_last14day_buy_user_cnt is null then 0
else category_last14day_buy_user_cnt end as category_last14day_buy_user_cnt,

case when category_last21day_click_user_cnt is null then 0else category_last21day_click_user_cnt endas category_last21day_click_user_cnt,
case when category_last21day_bookmark_user_cnt is null then 0
else category_last21day_bookmark_user_cnt end
as category_last21day_bookmark_user_cnt,
case when category_last21day_addcart_user_cnt is null then 0
else category_last21day_addcart_user_cnt end
as category_last21day_addcart_user_cnt,
case when category_last21day_buy_user_cnt is null then 0
else category_last21day_buy_user_cnt end as category_last21day_buy_user_cnt,

case when category_last28day_click_user_cnt is null then 0else category_last28day_click_user_cnt endas category_last28day_click_user_cnt,
case when category_last28day_bookmark_user_cnt is null then 0
else category_last28day_bookmark_user_cnt end
as category_last28day_bookmark_user_cnt,
case when category_last28day_addcart_user_cnt is null then 0
else category_last28day_addcart_user_cnt end
as category_last28day_addcart_user_cnt,
case when category_last28day_buy_user_cnt is null then 0
else category_last28day_buy_user_cnt end as category_last28day_buy_user_cnt,

case when item_last1day_click_cnt is null then 0else item_last1day_click_cnt endas item_last1day_click_cnt,
case when item_last1day_bookmark_cnt is null then 0 else item_last1day_bookmark_cnt end as item_last1day_bookmark_cnt,
case when item_last1day_addcart_cnt is null then 0else item_last1day_addcart_cnt endas item_last1day_addcart_cnt,
case when item_last1day_buy_cnt is null then 0else item_last1day_buy_cnt endas item_last1day_buy_cnt,

case when item_last3day_click_cnt is null then 0else item_last3day_click_cnt endas item_last3day_click_cnt,
case when item_last3day_bookmark_cnt is null then 0 else item_last3day_bookmark_cnt end as item_last3day_bookmark_cnt,
case when item_last3day_addcart_cnt is null then 0else item_last3day_addcart_cnt endas item_last3day_addcart_cnt,
case when item_last3day_buy_cnt is null then 0else item_last3day_buy_cnt endas item_last3day_buy_cnt,

case when item_last7day_click_cnt is null then 0else item_last7day_click_cnt endas item_last7day_click_cnt,
case when item_last7day_bookmark_cnt is null then 0 else item_last7day_bookmark_cnt end as item_last7day_bookmark_cnt,
case when item_last7day_addcart_cnt is null then 0else item_last7day_addcart_cnt endas item_last7day_addcart_cnt,
case when item_last7day_buy_cnt is null then 0else item_last7day_buy_cnt endas item_last7day_buy_cnt,

case when item_last14day_click_cnt is null then 0else item_last14day_click_cnt endas item_last14day_click_cnt,
case when item_last14day_bookmark_cnt is null then 0else item_last14day_bookmark_cnt end as item_last14day_bookmark_cnt,
case when item_last14day_addcart_cnt is null then 0else item_last14day_addcart_cnt endas item_last14day_addcart_cnt,
case when item_last14day_buy_cnt is null then 0else item_last14day_buy_cnt endas item_last14day_buy_cnt,

case when item_last21day_click_cnt is null then 0else item_last21day_click_cnt endas item_last21day_click_cnt,
case when item_last21day_bookmark_cnt is null then 0else item_last21day_bookmark_cnt end as item_last21day_bookmark_cnt,
case when item_last21day_addcart_cnt is null then 0else item_last21day_addcart_cnt endas item_last21day_addcart_cnt,
case when item_last21day_buy_cnt is null then 0else item_last21day_buy_cnt endas item_last21day_buy_cnt,

case when item_last28day_click_cnt is null then 0else item_last28day_click_cnt endas item_last28day_click_cnt,
case when item_last28day_bookmark_cnt is null then 0else item_last28day_bookmark_cnt end as item_last28day_bookmark_cnt,
case when item_last28day_addcart_cnt is null then 0else item_last28day_addcart_cnt endas item_last28day_addcart_cnt,
case when item_last28day_buy_cnt is null then 0else item_last28day_buy_cnt endas item_last28day_buy_cnt,

case when category_last1day_click_cnt is null then 0else category_last1day_click_cnt endas category_last1day_click_cnt,
case when category_last1day_bookmark_cnt is null then 0 else category_last1day_bookmark_cnt end as category_last1day_bookmark_cnt,
case when category_last1day_addcart_cnt is null then 0else category_last1day_addcart_cnt endas category_last1day_addcart_cnt,
case when category_last1day_buy_cnt is null then 0else category_last1day_buy_cnt endas category_last1day_buy_cnt,

case when category_last3day_click_cnt is null then 0else category_last3day_click_cnt endas category_last3day_click_cnt,
case when category_last3day_bookmark_cnt is null then 0 else category_last3day_bookmark_cnt end as category_last3day_bookmark_cnt,
case when category_last3day_addcart_cnt is null then 0else category_last3day_addcart_cnt endas category_last3day_addcart_cnt,
case when category_last3day_buy_cnt is null then 0else category_last3day_buy_cnt endas category_last3day_buy_cnt,

case when category_last7day_click_cnt is null then 0else category_last7day_click_cnt endas category_last7day_click_cnt,
case when category_last7day_bookmark_cnt is null then 0 else category_last7day_bookmark_cnt end as category_last7day_bookmark_cnt,
case when category_last7day_addcart_cnt is null then 0else category_last7day_addcart_cnt endas category_last7day_addcart_cnt,
case when category_last7day_buy_cnt is null then 0else category_last7day_buy_cnt endas category_last7day_buy_cnt,

case when category_last14day_click_cnt is null then 0else category_last14day_click_cnt endas category_last14day_click_cnt,
case when category_last14day_bookmark_cnt is null then 0else category_last14day_bookmark_cnt end as category_last14day_bookmark_cnt,
case when category_last14day_addcart_cnt is null then 0else category_last14day_addcart_cnt endas category_last14day_addcart_cnt,
case when category_last14day_buy_cnt is null then 0else category_last14day_buy_cnt endas category_last14day_buy_cnt,

case when category_last21day_click_cnt is null then 0else category_last21day_click_cnt endas category_last21day_click_cnt,
case when category_last21day_bookmark_cnt is null then 0else category_last21day_bookmark_cnt end as category_last21day_bookmark_cnt,
case when category_last21day_addcart_cnt is null then 0else category_last21day_addcart_cnt endas category_last21day_addcart_cnt,
case when category_last21day_buy_cnt is null then 0else category_last21day_buy_cnt endas category_last21day_buy_cnt,

case when category_last28day_click_cnt is null then 0else category_last28day_click_cnt endas category_last28day_click_cnt,
case when category_last28day_bookmark_cnt is null then 0else category_last28day_bookmark_cnt endas category_last28day_bookmark_cnt,
case when category_last28day_addcart_cnt is null then 0else category_last28day_addcart_cnt endas category_last28day_addcart_cnt,
case when category_last28day_buy_cnt is null then 0else category_last28day_buy_cnt endas category_last28day_buy_cnt,

-- 2015.06.21新增特征
case when item_last3day_mean_prior_click_next_buy_cnt is null then 0 else item_last3day_mean_prior_click_next_buy_cnt end as item_last3day_mean_prior_click_next_buy_cnt,
case when item_last3day_mean_prior_bookmark_next_buy_cnt is null then 0 else item_last3day_mean_prior_bookmark_next_buy_cnt end as item_last3day_mean_prior_bookmark_next_buy_cnt,
case when item_last3day_mean_prior_addcart_next_buy_cnt is null then 0 else item_last3day_mean_prior_addcart_next_buy_cnt end as item_last3day_mean_prior_addcart_next_buy_cnt,
case when item_last3day_mean_prior_buy_next_buy_cnt is null then 0 else item_last3day_mean_prior_buy_next_buy_cnt end as item_last3day_mean_prior_buy_next_buy_cnt,

case when item_last7day_mean_prior_click_next_buy_cnt is null then 0 else item_last7day_mean_prior_click_next_buy_cnt end as item_last7day_mean_prior_click_next_buy_cnt,
case when item_last7day_mean_prior_bookmark_next_buy_cnt is null then 0 else item_last7day_mean_prior_bookmark_next_buy_cnt end as item_last7day_mean_prior_bookmark_next_buy_cnt,
case when item_last7day_mean_prior_addcart_next_buy_cnt is null then 0 else item_last7day_mean_prior_addcart_next_buy_cnt end as item_last7day_mean_prior_addcart_next_buy_cnt,
case when item_last7day_mean_prior_buy_next_buy_cnt is null then 0 else item_last7day_mean_prior_buy_next_buy_cnt end as item_last7day_mean_prior_buy_next_buy_cnt,

case when category_last3day_mean_prior_click_next_buy_cnt is null then 0 else category_last3day_mean_prior_click_next_buy_cnt end as category_last3day_mean_prior_click_next_buy_cnt,
case when category_last3day_mean_prior_bookmark_next_buy_cnt is null then 0 else category_last3day_mean_prior_bookmark_next_buy_cnt end as category_last3day_mean_prior_bookmark_next_buy_cnt,
case when category_last3day_mean_prior_addcart_next_buy_cnt is null then 0 else category_last3day_mean_prior_addcart_next_buy_cnt end as category_last3day_mean_prior_addcart_next_buy_cnt,
case when category_last3day_mean_prior_buy_next_buy_cnt is null then 0 else category_last3day_mean_prior_buy_next_buy_cnt end as category_last3day_mean_prior_buy_next_buy_cnt,

case when category_last7day_mean_prior_click_next_buy_cnt is null then 0 else category_last7day_mean_prior_click_next_buy_cnt end as category_last7day_mean_prior_click_next_buy_cnt,
case when category_last7day_mean_prior_bookmark_next_buy_cnt is null then 0 else category_last7day_mean_prior_bookmark_next_buy_cnt end as category_last7day_mean_prior_bookmark_next_buy_cnt,
case when category_last7day_mean_prior_addcart_next_buy_cnt is null then 0 else category_last7day_mean_prior_addcart_next_buy_cnt end as category_last7day_mean_prior_addcart_next_buy_cnt,
case when category_last7day_mean_prior_buy_next_buy_cnt is null then 0 else category_last7day_mean_prior_buy_next_buy_cnt end as category_last7day_mean_prior_buy_next_buy_cnt,

--- 2015.06.22 新增特征
case when item_last28day_dumplicated_buy_user_cnt is null then 0 else item_last28day_dumplicated_buy_user_cnt end as item_last28day_dumplicated_buy_user_cnt,
case when item_last28day_dumplicated_buy_cnt is null then 0 else item_last28day_dumplicated_buy_cnt end as item_last28day_dumplicated_buy_cnt,
case when category_last28day_dumplicated_buy_user_cnt is null then 0 else category_last28day_dumplicated_buy_user_cnt end as category_last28day_dumplicated_buy_user_cnt,
case when category_last28day_dumplicated_buy_cnt is null then 0 else category_last28day_dumplicated_buy_cnt end as category_last28day_dumplicated_buy_cnt,

case when user_last1day_behavior_item_cnt is null then 0 else user_last1day_behavior_item_cnt end as user_last1day_behavior_item_cnt,
case when user_last3day_behavior_item_cnt is null then 0 else user_last3day_behavior_item_cnt end as user_last3day_behavior_item_cnt,
case when user_last7day_behavior_item_cnt is null then 0 else user_last7day_behavior_item_cnt end as user_last7day_behavior_item_cnt,
case when user_last14day_behavior_item_cnt is null then 0 else user_last14day_behavior_item_cnt end as user_last14day_behavior_item_cnt,
case when user_last21day_behavior_item_cnt is null then 0 else user_last21day_behavior_item_cnt end as user_last21day_behavior_item_cnt,
case when user_last28day_behavior_item_cnt is null then 0 else user_last28day_behavior_item_cnt end as user_last28day_behavior_item_cnt,

case when user_last1day_click_item_cnt is null then 0else user_last1day_click_item_cnt endAS user_last1day_click_item_cnt,
case when user_last1day_bookmark_item_cnt is null then 0
else user_last1day_bookmark_item_cnt end AS user_last1day_bookmark_item_cnt,
case when user_last1day_addcart_item_cnt is null then 0
else user_last1day_addcart_item_cnt end AS user_last1day_addcart_item_cnt,
case when user_last1day_buy_item_cnt is null then 0
else user_last1day_buy_item_cnt end AS user_last1day_buy_item_cnt,

case when user_last3day_click_item_cnt is null then 0else user_last3day_click_item_cnt endAS user_last3day_click_item_cnt,
case when user_last3day_bookmark_item_cnt is null then 0
else user_last3day_bookmark_item_cnt end AS user_last3day_bookmark_item_cnt,
case when user_last3day_addcart_item_cnt is null then 0
else user_last3day_addcart_item_cnt end AS user_last3day_addcart_item_cnt,
case when user_last3day_buy_item_cnt is null then 0
else user_last3day_buy_item_cnt end AS user_last3day_buy_item_cnt,

case when user_last7day_click_item_cnt is null then 0else user_last7day_click_item_cnt endAS user_last7day_click_item_cnt,
case when user_last7day_bookmark_item_cnt is null then 0
else user_last7day_bookmark_item_cnt end AS user_last7day_bookmark_item_cnt,
case when user_last7day_addcart_item_cnt is null then 0
else user_last7day_addcart_item_cnt end AS user_last7day_addcart_item_cnt,
case when user_last7day_buy_item_cnt is null then 0
else user_last7day_buy_item_cnt end AS user_last7day_buy_item_cnt,

case when user_last14day_click_item_cnt is null then 0else user_last14day_click_item_cnt endAS user_last14day_click_item_cnt,
case when user_last14day_bookmark_item_cnt is null then 0
else user_last14day_bookmark_item_cnt end AS user_last14day_bookmark_item_cnt,
case when user_last14day_addcart_item_cnt is null then 0
else user_last14day_addcart_item_cnt end AS user_last14day_addcart_item_cnt,
case when user_last14day_buy_item_cnt is null then 0
else user_last14day_buy_item_cnt end AS user_last14day_buy_item_cnt,

case when user_last21day_click_item_cnt is null then 0else user_last21day_click_item_cnt endAS user_last21day_click_item_cnt,
case when user_last21day_bookmark_item_cnt is null then 0
else user_last21day_bookmark_item_cnt end AS user_last21day_bookmark_item_cnt,
case when user_last21day_addcart_item_cnt is null then 0
else user_last21day_addcart_item_cnt end AS user_last21day_addcart_item_cnt,
case when user_last21day_buy_item_cnt is null then 0
else user_last21day_buy_item_cnt end AS user_last21day_buy_item_cnt,

case when user_last28day_click_item_cnt is null then 0
else user_last28day_click_item_cnt end AS user_last28day_click_item_cnt,
case when user_last28day_bookmark_item_cnt is null then 0
else user_last28day_bookmark_item_cnt end AS user_last28day_bookmark_item_cnt,
case when user_last28day_addcart_item_cnt is null then 0
else user_last28day_addcart_item_cnt end AS user_last28day_addcart_item_cnt,
case when user_last28day_buy_item_cnt is null then 0
else user_last28day_buy_item_cnt end AS user_last28day_buy_item_cnt,

case when user_last1day_behavior_category_cnt is null then 0 else user_last1day_behavior_category_cnt end as user_last1day_behavior_category_cnt,
case when user_last3day_behavior_category_cnt is null then 0 else user_last3day_behavior_category_cnt end as user_last3day_behavior_category_cnt,
case when user_last7day_behavior_category_cnt is null then 0 else user_last7day_behavior_category_cnt end as user_last7day_behavior_category_cnt,
case when user_last14day_behavior_category_cnt is null then 0 else user_last14day_behavior_category_cnt end as user_last14day_behavior_category_cnt,
case when user_last21day_behavior_category_cnt is null then 0 else user_last21day_behavior_category_cnt end as user_last21day_behavior_category_cnt,
case when user_last28day_behavior_category_cnt is null then 0 else user_last28day_behavior_category_cnt end as user_last28day_behavior_category_cnt,

case when user_last1day_click_category_cnt is null then 0else user_last1day_click_category_cnt endAS user_last1day_click_category_cnt,
case when user_last1day_bookmark_category_cnt is null then 0
else user_last1day_bookmark_category_cnt end
AS user_last1day_bookmark_category_cnt,
case when user_last1day_addcart_category_cnt is null then 0
else user_last1day_addcart_category_cnt end
AS user_last1day_addcart_category_cnt,
case when user_last1day_buy_category_cnt is null then 0
else user_last1day_buy_category_cnt end AS user_last1day_buy_category_cnt,

case when user_last3day_click_category_cnt is null then 0else user_last3day_click_category_cnt endAS user_last3day_click_category_cnt,
case when user_last3day_bookmark_category_cnt is null then 0
else user_last3day_bookmark_category_cnt end
AS user_last3day_bookmark_category_cnt,
case when user_last3day_addcart_category_cnt is null then 0
else user_last3day_addcart_category_cnt end
AS user_last3day_addcart_category_cnt,
case when user_last3day_buy_category_cnt is null then 0
else user_last3day_buy_category_cnt end AS user_last3day_buy_category_cnt,

case when user_last7day_click_category_cnt is null then 0else user_last7day_click_category_cnt endAS user_last7day_click_category_cnt,
case when user_last7day_bookmark_category_cnt is null then 0
else user_last7day_bookmark_category_cnt end
AS user_last7day_bookmark_category_cnt,
case when user_last7day_addcart_category_cnt is null then 0
else user_last7day_addcart_category_cnt end
AS user_last7day_addcart_category_cnt,
case when user_last7day_buy_category_cnt is null then 0
else user_last7day_buy_category_cnt end AS user_last7day_buy_category_cnt,

case when user_last14day_click_category_cnt is null then 0else user_last14day_click_category_cnt endAS user_last14day_click_category_cnt,
case when user_last14day_bookmark_category_cnt is null then 0
else user_last14day_bookmark_category_cnt end
AS user_last14day_bookmark_category_cnt,
case when user_last14day_addcart_category_cnt is null then 0
else user_last14day_addcart_category_cnt end
AS user_last14day_addcart_category_cnt,
case when user_last14day_buy_category_cnt is null then 0
else user_last14day_buy_category_cnt end AS user_last14day_buy_category_cnt,

case when user_last21day_click_category_cnt is null then 0else user_last21day_click_category_cnt endAS user_last21day_click_category_cnt,
case when user_last21day_bookmark_category_cnt is null then 0
else user_last21day_bookmark_category_cnt end
AS user_last21day_bookmark_category_cnt,
case when user_last21day_addcart_category_cnt is null then 0
else user_last21day_addcart_category_cnt end
AS user_last21day_addcart_category_cnt,
case when user_last21day_buy_category_cnt is null then 0
else user_last21day_buy_category_cnt end AS user_last21day_buy_category_cnt,

case when user_last28day_click_category_cnt is null then 0else user_last28day_click_category_cnt endAS user_last28day_click_category_cnt,
case when user_last28day_bookmark_category_cnt is null then 0
else user_last28day_bookmark_category_cnt end
AS user_last28day_bookmark_category_cnt,
case when user_last28day_addcart_category_cnt is null then 0
else user_last28day_addcart_category_cnt end
AS user_last28day_addcart_category_cnt,
case when user_last28day_buy_category_cnt is null then 0
else user_last28day_buy_category_cnt end AS user_last28day_buy_category_cnt,

case when user_last1day_click_cnt is null then 0else user_last1day_click_cnt endas user_last1day_click_cnt,
case when user_last1day_bookmark_cnt is null then 0 else user_last1day_bookmark_cnt end as user_last1day_bookmark_cnt,
case when user_last1day_addcart_cnt is null then 0else user_last1day_addcart_cnt endas user_last1day_addcart_cnt,
case when user_last1day_buy_cnt is null then 0else user_last1day_buy_cnt endas user_last1day_buy_cnt,

case when user_last3day_click_cnt is null then 0else user_last3day_click_cnt endas user_last3day_click_cnt,
case when user_last3day_bookmark_cnt is null then 0 else user_last3day_bookmark_cnt end as user_last3day_bookmark_cnt,
case when user_last3day_addcart_cnt is null then 0else user_last3day_addcart_cnt endas user_last3day_addcart_cnt,
case when user_last3day_buy_cnt is null then 0else user_last3day_buy_cnt endas user_last3day_buy_cnt,

case when user_last7day_click_cnt is null then 0else user_last7day_click_cnt endas user_last7day_click_cnt,
case when user_last7day_bookmark_cnt is null then 0 else user_last7day_bookmark_cnt end as user_last7day_bookmark_cnt,
case when user_last7day_addcart_cnt is null then 0else user_last7day_addcart_cnt endas user_last7day_addcart_cnt,
case when user_last7day_buy_cnt is null then 0else user_last7day_buy_cnt endas user_last7day_buy_cnt,

case when user_last14day_click_cnt is null then 0else user_last14day_click_cnt endas user_last14day_click_cnt,
case when user_last14day_bookmark_cnt is null then 0 else user_last14day_bookmark_cnt end as user_last14day_bookmark_cnt,
case when user_last14day_addcart_cnt is null then 0else user_last14day_addcart_cnt endas user_last14day_addcart_cnt,
case when user_last14day_buy_cnt is null then 0else user_last14day_buy_cnt endas user_last14day_buy_cnt,

case when user_last21day_click_cnt is null then 0else user_last21day_click_cnt endas user_last21day_click_cnt,
case when user_last21day_bookmark_cnt is null then 0 else user_last21day_bookmark_cnt end as user_last21day_bookmark_cnt,
case when user_last21day_addcart_cnt is null then 0else user_last21day_addcart_cnt endas user_last21day_addcart_cnt,
case when user_last21day_buy_cnt is null then 0else user_last21day_buy_cnt endas user_last21day_buy_cnt,

case when user_last28day_click_cnt is null then 0else user_last28day_click_cnt endas user_last28day_click_cnt,
case when user_last28day_bookmark_cnt is null then 0 else user_last28day_bookmark_cnt end as user_last28day_bookmark_cnt,
case when user_last28day_addcart_cnt is null then 0else user_last28day_addcart_cnt endas user_last28day_addcart_cnt,
case when user_last28day_buy_cnt is null then 0else user_last28day_buy_cnt endas user_last28day_buy_cnt,

case when user_last28day_click_diff_day_cnt is null then 0 else user_last28day_click_diff_day_cnt end as user_last28day_click_diff_day_cnt,
case when user_last28day_bookmark_diff_day_cnt is null then 0 else user_last28day_bookmark_diff_day_cnt end as user_last28day_bookmark_diff_day_cnt,
case when user_last28day_addcart_diff_day_cnt is null then 0 else user_last28day_addcart_diff_day_cnt end as user_last28day_addcart_diff_day_cnt,
case when user_last28day_buy_diff_day_cnt is null then 0 else user_last28day_buy_diff_day_cnt end as user_last28day_buy_diff_day_cnt,
case when user_last28day_behavior_diff_day_cnt is null then 0 else user_last28day_behavior_diff_day_cnt end as user_last28day_behavior_diff_day_cnt,

case when user_last1hour_behavior_diff_item_cnt is null then 0 else user_last1hour_behavior_diff_item_cnt end as user_last1hour_behavior_diff_item_cnt,
case when user_last2hour_behavior_diff_item_cnt is null then 0 else user_last2hour_behavior_diff_item_cnt end as user_last2hour_behavior_diff_item_cnt,
case when user_last3hour_behavior_diff_item_cnt is null then 0 else user_last3hour_behavior_diff_item_cnt end as user_last3hour_behavior_diff_item_cnt,
case when user_last4hour_behavior_diff_item_cnt is null then 0 else user_last4hour_behavior_diff_item_cnt end as user_last4hour_behavior_diff_item_cnt,
case when user_last9hour_behavior_diff_item_cnt is null then 0 else user_last9hour_behavior_diff_item_cnt end as user_last9hour_behavior_diff_item_cnt,
case when user_last15hour_behavior_diff_item_cnt is null then 0 else user_last15hour_behavior_diff_item_cnt end as user_last15hour_behavior_diff_item_cnt,

case when user_last1hour_behavior_diff_category_cnt is null then 0 else user_last1hour_behavior_diff_category_cnt end as user_last1hour_behavior_diff_category_cnt,
case when user_last2hour_behavior_diff_category_cnt is null then 0 else user_last2hour_behavior_diff_category_cnt end as user_last2hour_behavior_diff_category_cnt,
case when user_last3hour_behavior_diff_category_cnt is null then 0 else user_last3hour_behavior_diff_category_cnt end as user_last3hour_behavior_diff_category_cnt,
case when user_last4hour_behavior_diff_category_cnt is null then 0 else user_last4hour_behavior_diff_category_cnt end as user_last4hour_behavior_diff_category_cnt,
case when user_last9hour_behavior_diff_category_cnt is null then 0 else user_last9hour_behavior_diff_category_cnt end as user_last9hour_behavior_diff_category_cnt,
case when user_last15hour_behavior_diff_category_cnt is null then 0 else user_last15hour_behavior_diff_category_cnt end as user_last15hour_behavior_diff_category_cnt,

case when user_last1hour_click_diff_item_cnt is null then 0else user_last1hour_click_diff_item_cnt endas user_last1hour_click_diff_item_cnt,
case when user_last1hour_bookmark_diff_item_cnt is null then 0else user_last1hour_bookmark_diff_item_cnt endas user_last1hour_bookmark_diff_item_cnt,
case when user_last1hour_addcart_diff_item_cnt is null then 0else user_last1hour_addcart_diff_item_cnt endas user_last1hour_addcart_diff_item_cnt,
case when user_last1hour_buy_diff_item_cnt is null then 0else user_last1hour_buy_diff_item_cnt endas user_last1hour_buy_diff_item_cnt,

case when user_last1hour_click_diff_category_cnt is null then 0else user_last1hour_click_diff_category_cnt endas user_last1hour_click_diff_category_cnt,
case when user_last1hour_bookmark_diff_category_cnt is null then 0else user_last1hour_bookmark_diff_category_cnt endas user_last1hour_bookmark_diff_category_cnt,
case when user_last1hour_addcart_diff_category_cnt is null then 0else user_last1hour_addcart_diff_category_cnt endas user_last1hour_addcart_diff_category_cnt,
case when user_last1hour_buy_diff_category_cnt is null then 0else user_last1hour_buy_diff_category_cnt endas user_last1hour_buy_diff_category_cnt,

case when user_last2hour_click_diff_item_cnt is null then 0else user_last2hour_click_diff_item_cnt endas user_last2hour_click_diff_item_cnt,
case when user_last2hour_bookmark_diff_item_cnt is null then 0else user_last2hour_bookmark_diff_item_cnt endas user_last2hour_bookmark_diff_item_cnt,
case when user_last2hour_addcart_diff_item_cnt is null then 0else user_last2hour_addcart_diff_item_cnt endas user_last2hour_addcart_diff_item_cnt,
case when user_last2hour_buy_diff_item_cnt is null then 0else user_last2hour_buy_diff_item_cnt endas user_last2hour_buy_diff_item_cnt,

case when user_last2hour_click_diff_category_cnt is null then 0else user_last2hour_click_diff_category_cnt endas user_last2hour_click_diff_category_cnt,
case when user_last2hour_bookmark_diff_category_cnt is null then 0else user_last2hour_bookmark_diff_category_cnt endas user_last2hour_bookmark_diff_category_cnt,
case when user_last2hour_addcart_diff_category_cnt is null then 0else user_last2hour_addcart_diff_category_cnt endas user_last2hour_addcart_diff_category_cnt,
case when user_last2hour_buy_diff_category_cnt is null then 0else user_last2hour_buy_diff_category_cnt endas user_last2hour_buy_diff_category_cnt,

case when user_last3hour_click_diff_item_cnt is null then 0else user_last3hour_click_diff_item_cnt endas user_last3hour_click_diff_item_cnt,
case when user_last3hour_bookmark_diff_item_cnt is null then 0else user_last3hour_bookmark_diff_item_cnt endas user_last3hour_bookmark_diff_item_cnt,
case when user_last3hour_addcart_diff_item_cnt is null then 0else user_last3hour_addcart_diff_item_cnt endas user_last3hour_addcart_diff_item_cnt,
case when user_last3hour_buy_diff_item_cnt is null then 0else user_last3hour_buy_diff_item_cnt endas user_last3hour_buy_diff_item_cnt,

case when user_last3hour_click_diff_category_cnt is null then 0else user_last3hour_click_diff_category_cnt endas user_last3hour_click_diff_category_cnt,
case when user_last3hour_bookmark_diff_category_cnt is null then 0else user_last3hour_bookmark_diff_category_cnt endas user_last3hour_bookmark_diff_category_cnt,
case when user_last3hour_addcart_diff_category_cnt is null then 0else user_last3hour_addcart_diff_category_cnt endas user_last3hour_addcart_diff_category_cnt,
case when user_last3hour_buy_diff_category_cnt is null then 0else user_last3hour_buy_diff_category_cnt endas user_last3hour_buy_diff_category_cnt,

case when user_last4hour_click_diff_item_cnt is null then 0else user_last4hour_click_diff_item_cnt endas user_last4hour_click_diff_item_cnt,
case when user_last4hour_bookmark_diff_item_cnt is null then 0else user_last4hour_bookmark_diff_item_cnt endas user_last4hour_bookmark_diff_item_cnt,
case when user_last4hour_addcart_diff_item_cnt is null then 0else user_last4hour_addcart_diff_item_cnt endas user_last4hour_addcart_diff_item_cnt,
case when user_last4hour_buy_diff_item_cnt is null then 0else user_last4hour_buy_diff_item_cnt endas user_last4hour_buy_diff_item_cnt,

case when user_last4hour_click_diff_category_cnt is null then 0else user_last4hour_click_diff_category_cnt endas user_last4hour_click_diff_category_cnt,
case when user_last4hour_bookmark_diff_category_cnt is null then 0else user_last4hour_bookmark_diff_category_cnt endas user_last4hour_bookmark_diff_category_cnt,
case when user_last4hour_addcart_diff_category_cnt is null then 0else user_last4hour_addcart_diff_category_cnt endas user_last4hour_addcart_diff_category_cnt,
case when user_last4hour_buy_diff_category_cnt is null then 0else user_last4hour_buy_diff_category_cnt endas user_last4hour_buy_diff_category_cnt,

case when user_last9hour_click_diff_item_cnt is null then 0else user_last9hour_click_diff_item_cnt endas user_last9hour_click_diff_item_cnt,
case when user_last9hour_bookmark_diff_item_cnt is null then 0else user_last9hour_bookmark_diff_item_cnt endas user_last9hour_bookmark_diff_item_cnt,
case when user_last9hour_addcart_diff_item_cnt is null then 0else user_last9hour_addcart_diff_item_cnt endas user_last9hour_addcart_diff_item_cnt,
case when user_last9hour_buy_diff_item_cnt is null then 0else user_last9hour_buy_diff_item_cnt endas user_last9hour_buy_diff_item_cnt,

case when user_last9hour_click_diff_category_cnt is null then 0else user_last9hour_click_diff_category_cnt endas user_last9hour_click_diff_category_cnt,
case when user_last9hour_bookmark_diff_category_cnt is null then 0else user_last9hour_bookmark_diff_category_cnt endas user_last9hour_bookmark_diff_category_cnt,
case when user_last9hour_addcart_diff_category_cnt is null then 0else user_last9hour_addcart_diff_category_cnt endas user_last9hour_addcart_diff_category_cnt,
case when user_last9hour_buy_diff_category_cnt is null then 0else user_last9hour_buy_diff_category_cnt endas user_last9hour_buy_diff_category_cnt,

case when user_last15hour_click_diff_item_cnt is null then 0else user_last15hour_click_diff_item_cnt endas user_last15hour_click_diff_item_cnt,
case when user_last15hour_bookmark_diff_item_cnt is null then 0else user_last15hour_bookmark_diff_item_cnt endas user_last15hour_bookmark_diff_item_cnt,
case when user_last15hour_addcart_diff_item_cnt is null then 0else user_last15hour_addcart_diff_item_cnt endas user_last15hour_addcart_diff_item_cnt,
case when user_last15hour_buy_diff_item_cnt is null then 0else user_last15hour_buy_diff_item_cnt endas user_last15hour_buy_diff_item_cnt,

case when user_last15hour_click_diff_category_cnt is null then 0else user_last15hour_click_diff_category_cnt endas user_last15hour_click_diff_category_cnt,
case when user_last15hour_bookmark_diff_category_cnt is null then 0else user_last15hour_bookmark_diff_category_cnt endas user_last15hour_bookmark_diff_category_cnt,
case when user_last15hour_addcart_diff_category_cnt is null then 0else user_last15hour_addcart_diff_category_cnt endas user_last15hour_addcart_diff_category_cnt,
case when user_last15hour_buy_diff_category_cnt is null then 0else user_last15hour_buy_diff_category_cnt endas user_last15hour_buy_diff_category_cnt,

-- 2021.06.21新增特征
case when user_last3day_mean_prior_click_next_buy_cnt is null then 0else user_last3day_mean_prior_click_next_buy_cnt endas user_last3day_mean_prior_click_next_buy_cnt,
case when user_last3day_mean_prior_bookmark_next_buy_cnt is null then 0else user_last3day_mean_prior_bookmark_next_buy_cnt endas user_last3day_mean_prior_bookmark_next_buy_cnt,
case when user_last3day_mean_prior_addcart_next_buy_cnt is null then 0else user_last3day_mean_prior_addcart_next_buy_cnt endas user_last3day_mean_prior_addcart_next_buy_cnt,
case when user_last3day_mean_prior_buy_next_buy_cnt is null then 0else user_last3day_mean_prior_buy_next_buy_cnt endas user_last3day_mean_prior_buy_next_buy_cnt,

case when user_last7day_mean_prior_click_next_buy_cnt is null then 0else user_last7day_mean_prior_click_next_buy_cnt endas user_last7day_mean_prior_click_next_buy_cnt,
case when user_last7day_mean_prior_bookmark_next_buy_cnt is null then 0else user_last7day_mean_prior_bookmark_next_buy_cnt endas user_last7day_mean_prior_bookmark_next_buy_cnt,
case when user_last7day_mean_prior_addcart_next_buy_cnt is null then 0else user_last7day_mean_prior_addcart_next_buy_cnt endas user_last7day_mean_prior_addcart_next_buy_cnt,
case when user_last7day_mean_prior_buy_next_buy_cnt is null then 0else user_last7day_mean_prior_buy_next_buy_cnt endas user_last7day_mean_prior_buy_next_buy_cnt,

case when user_hierarchy_behavior_rate is null then 0 else user_hierarchy_behavior_rate end as user_hierarchy_behavior_rate,
case when user_hierarchy_log_behavior_rate is null then 0 else user_hierarchy_log_behavior_rate end as user_hierarchy_log_behavior_rate,
case when user_active_rate is null then 0 else user_active_rate end as user_active_rate,

case when ui_last1day_click_cnt is NULL then 0 else ui_last1day_click_cnt end AS ui_last1day_click_cnt,
case when ui_last1day_bookmark_cnt is NULL then 0 else ui_last1day_bookmark_cnt end AS ui_last1day_bookmark_cnt,
case when ui_last1day_addcart_cnt is NULL then 0 else ui_last1day_addcart_cnt end AS ui_last1day_addcart_cnt,
case when ui_last1day_buy_cnt is NULL then 0 else ui_last1day_buy_cnt end AS ui_last1day_buy_cnt,

case when ui_last3day_click_cnt is NULL then 0 else ui_last3day_click_cnt end AS ui_last3day_click_cnt,
case when ui_last3day_bookmark_cnt is NULL then 0 else ui_last3day_bookmark_cnt end AS ui_last3day_bookmark_cnt,
case when ui_last3day_addcart_cnt is NULL then 0 else ui_last3day_addcart_cnt end AS ui_last3day_addcart_cnt,
case when ui_last3day_buy_cnt is NULL then 0 else ui_last3day_buy_cnt end AS ui_last3day_buy_cnt,

case when ui_last7day_click_cnt is NULL then 0 else ui_last7day_click_cnt end AS ui_last7day_click_cnt,
case when ui_last7day_bookmark_cnt is NULL then 0 else ui_last7day_bookmark_cnt end AS ui_last7day_bookmark_cnt,
case when ui_last7day_addcart_cnt is NULL then 0 else ui_last7day_addcart_cnt end AS ui_last7day_addcart_cnt,
case when ui_last7day_buy_cnt is NULL then 0 else ui_last7day_buy_cnt end AS ui_last7day_buy_cnt,

case when ui_last14day_click_cnt is NULL then 0 else ui_last14day_click_cnt end AS ui_last14day_click_cnt,
case when ui_last14day_bookmark_cnt is NULL then 0 else ui_last14day_bookmark_cnt end AS ui_last14day_bookmark_cnt,
case when ui_last14day_addcart_cnt is NULL then 0 else ui_last14day_addcart_cnt end AS ui_last14day_addcart_cnt,
case when ui_last14day_buy_cnt is NULL then 0 else ui_last14day_buy_cnt end AS ui_last14day_buy_cnt,

case when ui_last21day_click_cnt is NULL then 0 else ui_last21day_click_cnt end AS ui_last21day_click_cnt,
case when ui_last21day_bookmark_cnt is NULL then 0 else ui_last21day_bookmark_cnt end AS ui_last21day_bookmark_cnt,
case when ui_last21day_addcart_cnt is NULL then 0 else ui_last21day_addcart_cnt end AS ui_last21day_addcart_cnt,
case when ui_last21day_buy_cnt is NULL then 0 else ui_last21day_buy_cnt end AS ui_last21day_buy_cnt,

case when ui_last28day_click_cnt is NULL then 0 else ui_last28day_click_cnt end AS ui_last28day_click_cnt,
case when ui_last28day_bookmark_cnt is NULL then 0 else ui_last28day_bookmark_cnt end AS ui_last28day_bookmark_cnt,
case when ui_last28day_addcart_cnt is NULL then 0 else ui_last28day_addcart_cnt end AS ui_last28day_addcart_cnt,
case when ui_last28day_buy_cnt is NULL then 0 else ui_last28day_buy_cnt end AS ui_last28day_buy_cnt,

case when ui_lastday_click_hour_cnt is NULL then 0 else ui_lastday_click_hour_cnt end AS ui_lastday_click_hour_cnt,
case when ui_lastday_bookmark_hour_cnt is NULL then 0 else ui_lastday_bookmark_hour_cnt end AS ui_lastday_bookmark_hour_cnt,
case when ui_lastday_addcart_hour_cnt is NULL then 0 else ui_lastday_addcart_hour_cnt end AS ui_lastday_addcart_hour_cnt,
case when ui_lastday_buy_hour_cnt is NULL then 0 else ui_lastday_buy_hour_cnt end AS ui_lastday_buy_hour_cnt,
case when ui_lastday_behavior_hour_cnt is NULL then 0 else ui_lastday_behavior_hour_cnt end AS ui_lastday_behavior_hour_cnt,

case when uc_lastday_click_hour_cnt is NULL then 0 else uc_lastday_click_hour_cnt end AS uc_lastday_click_hour_cnt,
case when uc_lastday_bookmark_hour_cnt is NULL then 0 else uc_lastday_bookmark_hour_cnt end AS uc_lastday_bookmark_hour_cnt,
case when uc_lastday_addcart_hour_cnt is NULL then 0 else uc_lastday_addcart_hour_cnt end AS uc_lastday_addcart_hour_cnt,
case when uc_lastday_buy_hour_cnt is NULL then 0 else uc_lastday_buy_hour_cnt end AS uc_lastday_buy_hour_cnt,
case when uc_lastday_behavior_hour_cnt is NULL then 0 else uc_lastday_behavior_hour_cnt end AS uc_lastday_behavior_hour_cnt,

case when ui_last_click_day_dist is null then 28+1 else ui_last_click_day_dist end as ui_last_click_day_dist,
case when ui_last_bookmark_day_dist is null then 28+1 else ui_last_bookmark_day_dist end as ui_last_bookmark_day_dist,
case when ui_last_addcart_day_dist is null then 28+1 else ui_last_addcart_day_dist end as ui_last_addcart_day_dist,
case when ui_last_buy_day_dist is null then 28+1 else ui_last_buy_day_dist end as ui_last_buy_day_dist,
case when ui_last_behavior_day_dist is null then 28+1 else ui_last_behavior_day_dist end as ui_last_behavior_day_dist,

case when ui_first_click_day_dist is null then 28+1 else ui_first_click_day_dist end as ui_first_click_day_dist,
case when ui_first_bookmark_day_dist is null then 28+1 else ui_first_bookmark_day_dist end as ui_first_bookmark_day_dist,
case when ui_first_addcart_day_dist is null then 28+1 else ui_first_addcart_day_dist end as ui_first_addcart_day_dist,
case when ui_first_buy_day_dist is null then 28+1 else ui_first_buy_day_dist end as ui_first_buy_day_dist,
case when ui_first_behavior_day_dist is null then 28+1 else ui_first_behavior_day_dist end as ui_first_behavior_day_dist,

case when ui_last_click_hour_dist is null then 24*(28+1) else ui_last_click_hour_dist end as ui_last_click_hour_dist,
case when ui_last_bookmark_hour_dist is null then 24*(28+1) else ui_last_bookmark_hour_dist end as ui_last_bookmark_hour_dist,
case when ui_last_addcart_hour_dist is null then 24*(28+1) else ui_last_addcart_hour_dist end as ui_last_addcart_hour_dist,
case when ui_last_buy_hour_dist is null then 24*(28+1) else ui_last_buy_hour_dist end as ui_last_buy_hour_dist,
case when ui_last_behavior_hour_dist is null then 24*(28+1) else ui_last_behavior_hour_dist end as ui_last_behavior_hour_dist,

case when ui_first_click_hour_dist is null then 24*(28+1) else ui_first_click_hour_dist end as ui_first_click_hour_dist,
case when ui_first_bookmark_hour_dist is null then 24*(28+1) else ui_first_bookmark_hour_dist end as ui_first_bookmark_hour_dist,
case when ui_first_addcart_hour_dist is null then 24*(28+1) else ui_first_addcart_hour_dist end as ui_first_addcart_hour_dist,
case when ui_first_buy_hour_dist is null then 24*(28+1) else ui_first_buy_hour_dist end as ui_first_buy_hour_dist,
case when ui_first_behavior_hour_dist is null then 24*(28+1) else ui_first_behavior_hour_dist end as ui_first_behavior_hour_dist,

case when ui_each_buy_avg_day_dist is null then 28+1 else ui_each_buy_avg_day_dist end as ui_each_buy_avg_day_dist,
case when ui_each_buy_stddev_day_dist is null then 28+1 else ui_each_buy_stddev_day_dist end as ui_each_buy_stddev_day_dist,

---- 2021.06.07 新增特征
case when ui_ever_buy_flag is null then 0 else ui_ever_buy_flag end as ui_ever_buy_flag,
case when ui_lastday_most_important_behavior_type is null then 0 else ui_lastday_most_important_behavior_type end as ui_lastday_most_important_behavior_type,

-- 2021.06.08 新增特征
case when ui_last1day_category_click_cnt is null then 0 else ui_last1day_category_click_cnt end as ui_last1day_category_click_cnt,
case when ui_last1day_category_bookmark_cnt is null then 0 else ui_last1day_category_bookmark_cnt end as ui_last1day_category_bookmark_cnt,
case when ui_last1day_category_addcart_cnt is null then 0 else ui_last1day_category_addcart_cnt end as ui_last1day_category_addcart_cnt,
case when ui_last1day_category_buy_cnt is null then 0 else ui_last1day_category_buy_cnt end as ui_last1day_category_buy_cnt,

case when ui_last3day_category_click_cnt is null then 0 else ui_last3day_category_click_cnt end as ui_last3day_category_click_cnt,
case when ui_last3day_category_bookmark_cnt is null then 0 else ui_last3day_category_bookmark_cnt end as ui_last3day_category_bookmark_cnt,
case when ui_last3day_category_addcart_cnt is null then 0 else ui_last3day_category_addcart_cnt end as ui_last3day_category_addcart_cnt,
case when ui_last3day_category_buy_cnt is null then 0 else ui_last3day_category_buy_cnt end as ui_last3day_category_buy_cnt,

case when ui_last7day_category_click_cnt is null then 0 else ui_last7day_category_click_cnt end as ui_last7day_category_click_cnt,
case when ui_last7day_category_bookmark_cnt is null then 0 else ui_last7day_category_bookmark_cnt end as ui_last7day_category_bookmark_cnt,
case when ui_last7day_category_addcart_cnt is null then 0 else ui_last7day_category_addcart_cnt end as ui_last7day_category_addcart_cnt,
case when ui_last7day_category_buy_cnt is null then 0 else ui_last7day_category_buy_cnt end as ui_last7day_category_buy_cnt,

case when ui_last14day_category_click_cnt is null then 0 else ui_last14day_category_click_cnt end as ui_last14day_category_click_cnt,
case when ui_last14day_category_bookmark_cnt is null then 0 else ui_last14day_category_bookmark_cnt end as ui_last14day_category_bookmark_cnt,
case when ui_last14day_category_addcart_cnt is null then 0 else ui_last14day_category_addcart_cnt end as ui_last14day_category_addcart_cnt,
case when ui_last14day_category_buy_cnt is null then 0 else ui_last14day_category_buy_cnt end as ui_last14day_category_buy_cnt,

case when ui_last21day_category_click_cnt is null then 0 else ui_last21day_category_click_cnt end as ui_last21day_category_click_cnt,
case when ui_last21day_category_bookmark_cnt is null then 0 else ui_last21day_category_bookmark_cnt end as ui_last21day_category_bookmark_cnt,
case when ui_last21day_category_addcart_cnt is null then 0 else ui_last21day_category_addcart_cnt end as ui_last21day_category_addcart_cnt,
case when ui_last21day_category_buy_cnt is null then 0 else ui_last21day_category_buy_cnt end as ui_last21day_category_buy_cnt,

case when ui_last28day_category_click_cnt is null then 0 else ui_last28day_category_click_cnt end as ui_last28day_category_click_cnt,
case when ui_last28day_category_bookmark_cnt is null then 0 else ui_last28day_category_bookmark_cnt end as ui_last28day_category_bookmark_cnt,
case when ui_last28day_category_addcart_cnt is null then 0 else ui_last28day_category_addcart_cnt end as ui_last28day_category_addcart_cnt,
case when ui_last28day_category_buy_cnt is null then 0 else ui_last28day_category_buy_cnt end as ui_last28day_category_buy_cnt,

case when ui_diff_click_day_cnt is null then 0 else ui_diff_click_day_cnt end as ui_diff_click_day_cnt,
case when ui_diff_bookmark_day_cnt is null then 0 else ui_diff_bookmark_day_cnt end as ui_diff_bookmark_day_cnt,
case when ui_diff_addcart_day_cnt is null then 0 else ui_diff_addcart_day_cnt end as ui_diff_addcart_day_cnt,
case when ui_diff_buy_day_cnt is null then 0 else ui_diff_buy_day_cnt end as ui_diff_buy_day_cnt,
case when ui_diff_behavior_day_cnt is null then 0 else ui_diff_behavior_day_cnt end as ui_diff_behavior_day_cnt,

case when uc_diff_click_day_cnt is null then 0 else uc_diff_click_day_cnt end as uc_diff_click_day_cnt,
case when uc_diff_bookmark_day_cnt is null then 0 else uc_diff_bookmark_day_cnt end as uc_diff_bookmark_day_cnt,
case when uc_diff_addcart_day_cnt is null then 0 else uc_diff_addcart_day_cnt end as uc_diff_addcart_day_cnt,
case when uc_diff_buy_day_cnt is null then 0 else uc_diff_buy_day_cnt end as uc_diff_buy_day_cnt,
case when uc_diff_behavior_day_cnt is null then 0 else uc_diff_behavior_day_cnt end as uc_diff_behavior_day_cnt

FROM
(
SELECT in_t1.user_id,in_t1.item_id,in_t1.item_category
FROM
t_dh_online_train_base_ui in_t1
LEFT OUTER JOIN
(
SELECT user_id FROM t_dh_filter_user_list
)in_t2
ON in_t1.user_id = in_t2.user_id
LEFT OUTER JOIN
(
SELECT item_id FROM t_dh_filter_item_list
)in_t3
ON in_t1.item_id = in_t3.item_id
WHERE
in_t2.user_id is null and in_t3.item_id is null
)t1
LEFT OUTER JOIN
(
SELECT user_id,item_id, 1 as buy_label FROM t_dh_user_actions_subset
WHERE behavior_type = 4 AND day_index_num = 29+1
GROUP BY user_id,item_id
)t2

ON t1.user_id = t2.user_id AND t1.item_id = t2.item_id
LEFT OUTER JOIN
t_dh_online_train_item_feature t3
ON t1.item_id = t3.item_id

LEFT OUTER JOIN
t_dh_online_train_user_feature t4
ON t1.user_id = t4.user_id

LEFT OUTER JOIN
t_dh_online_train_ui_feature t5
ON t1.user_id = t5.user_id AND t1.item_id = t5.item_id

)t
)out_t
;

總結

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【天池竞赛系列】阿里移动推荐算法思路解析

特征版本號0（我們隊的特征，沒啥參考性。反面教材還是能夠的）：

特征版本號1：

特征版本號2：

特征版本號3：

總結