令人驚嘆的模糊圖像復(fù)原軟件

Writing a cover letter can be one of the most stress inducing aspects of the job search.

撰寫求職信可能是求職過程中壓力最大的方面之一。

The reason writing them is so difficult is because we don’t have a defined framework to follow.

編寫它們之所以如此困難的原因是因為我們沒有遵循的定義框架。

If you need to update your resume, you download a template and fill in the blanks. When you’re applying to jobs, the employer lays out the fields you need to complete right there in the application.

如果您需要更新簡歷，請下載模板并填寫空白。 當(dāng)您申請工作時，雇主會在申請表中列出您需要填寫的字段。

But when you’re writing a cover letter, you probably find yourself staring at a blank Word document wishing the right words would will themselves onto the page.

但是，當(dāng)您寫求職信時，您可能會發(fā)現(xiàn)自己盯著空白的Word文檔，希望正確的單詞會出現(xiàn)在頁面上。

Most of us don’t consider ourselves to be the next Walter Isaacson, and the task of crafting the perfect story sits well outside of our comfort zone. It doesn’t help that most of the advice out there on the subject is vague at best.

我們大多數(shù)人都不認(rèn)為自己是下一個沃爾特·艾薩克森(Walter Isaacson)，制作完美故事的任務(wù)完全不在我們的舒適范圍之內(nèi)。 關(guān)于該主題的大多數(shù)建議充其量都是模糊的，這無濟(jì)于事。

I did a quick Google search for “How To Write A Cover Letter.” Here are a few things the “experts” recommend:

我在Google上快速搜索了“如何撰寫求職信”。 以下是專家建議的一些建議：

• Assess the employer’s needs and your skills. Then try to match them in the letter in a way that will appeal to the employer’s self-interest.

  評估雇主的需求和您的技能。 然后嘗試以符合雇主自身利益的方式在信件中進(jìn)行匹配。

• Arrange the points in a logical sequence; organize each paragraph around a main point.

  按邏輯順序排列點； 圍繞要點組織每個段落。

• Basic fonts like Arial, Calibri, Helvetica, Verdana, and Open Sans work well. A font size of 10 or 12 points is easy to read. Standard margins are 1” on the top, bottom, and left and right sides of the page.

  Arial，Calibri， Helvetica ，Verdana和 Open Sans 等基本字體都可以 正常工作。 字體大小為10或12磅很容易閱讀。 頁面頂部，底部以及左側(cè)和右側(cè)的標(biāo)準(zhǔn)邊距均為1英寸。

• Be sure to include positive traits like “Focused,” “Hard Working,” and “Results Oriented”

  確保包含積極的特質(zhì)，例如“專注”，“努力工作”和“以結(jié)果為導(dǎo)向”

While all of this advice is technically correct, did you feel your confidence skyrocket when you went back to type out that first sentence?

盡管所有這些建議在技術(shù)上都是正確的，但是當(dāng)您再次輸入第一句話時，您是否感到信心飛漲？

Yeah, me neither…

是的，我也沒有

寫一封求職信 (Writing A Cover Letter That Actually Gets You Hired)

Here’s the thing – most career “experts” out there give vague advice that they’ve seen work in their corner of the market. It doesn’t get too specific because many career coaches (even recruiters) have never been through the application process at a world class company. They don’t know the nitty gritty.

事情就是這樣-那里的大多數(shù)職業(yè)“專家”都給出模糊的建議，認(rèn)為他們已經(jīng)在市場的某個角落工作了。 它沒有太具體，因為許多職業(yè)教練(甚至是招聘人員)從未經(jīng)歷過世界一流公司的申請流程。 他們不懂得具體。

When they do give specific advice, it’s usually tailored to a niche – software development, tech sales, finance, etc. But what works for one person in one industry or role might not work for a similar person in a different situation.

當(dāng)他們給出具體建議時，通常會針對特定領(lǐng)域(軟件開發(fā)，技術(shù)銷售，財務(wù)等)進(jìn)行調(diào)整。但是，對于一個行業(yè)中的某個人或某個角色有用的東西可能對另一情況下的相似人卻不起作用。

I’m hoping to change things with this article.

我希望本文能有所改變。

Over the course of this post, I’m going to lay out the cover letter strategies that thousands of my clients have used to land jobs across industries and at companies like Apple, Amazon, Google, Facebook, Microsoft, Deloitte, ESPN, American Express, and more.

在這篇文章的過程中，我將介紹求職信策略，我的成千上萬的客戶已經(jīng)使用該求職信策略在各行各業(yè)以及蘋果，亞馬遜，谷歌，Facebook，微軟，德勤，ESPN，美國運通等公司找到工作。 ， 和更多。

If you’re not getting the results you want from your resume or cover letter, check out my free resume builder. It lets you create a recruiter-approve, ATS-friendly resume in minutes and it’s 100% free (no fees, subscriptions or limits!).

如果您沒有從履歷表或求職信中得到想要的結(jié)果， 請查看我的免費履歷表構(gòu)建器 。 它使您可以在幾分鐘之內(nèi)創(chuàng)建經(jīng)招募人員批準(zhǔn)，適用于ATS的簡歷，而且該簡歷100％免費(無費用，無訂閱或無限制！)。

關(guān)于求職信的真相 (The Truth About Cover Letters)

Before we dive into the actionable stuff, I want to provide some context on where cover letters fit in the hiring process.

在深入探討可行的內(nèi)容之前，我想提供一些關(guān)于求職信適合招聘過程的信息。

Cover letters are a strange animal. People seem to think that they are the missing link that will suddenly skyrocket the response rates of potential employers.

求職信是一種奇怪的動物。 人們似乎認(rèn)為他們是缺失的一環(huán)，將突然使?jié)撛诠椭鞯幕貞?yīng)率猛增。

When I asked my audience to choose between a guide on cover letters, resumes or LinkedIn profiles, cover letters won out by a significant margin.

當(dāng)我要求聽眾在求職信，簡歷或LinkedIn個人資料指南之間進(jìn)行選擇時，求職信大獲全勝。

The truth is, in the mind of a recruiter/hiring manager, your cover letter is a tie breaker that is only read after the rest of your application has been reviewed. 90% of hiring managers don’t even read cover letters. However, over half of employers noted that they prefer candidates who submit a cover letter:

事實是，在招聘人員/招聘經(jīng)理的心中，求職信是平局，只有在審核完其余申請后才能閱讀。 90％的招聘經(jīng)理甚至不讀求職信。 但是，超過一半的雇主指出，他們更喜歡提交求職信的候選人：

This leaves us in an interesting place.

這使我們處于一個有趣的地方。

We need to craft a good cover letter to help boost our chances, but we don’t want to spend several hours doing so because there are far better ways to spend our time to get results during the job search. If you follow the networking and value-add strategies in my other articles, those strategies are going to be far more effective at breaking ties than a 3-5 paragraph document.

我們需要撰寫一封很好的求職信以幫助增加機(jī)會，但是我們不想花幾個小時這樣做，因為有更好的方法可以花時間在求職過程中獲得結(jié)果。 如果您遵循我其他文章中的網(wǎng)絡(luò)和增值策略 ，則這些策略在打破聯(lián)系方面將比3-5段文檔更有效。

My hope is that this guide will give you a framework that enables you to efficiently craft cover letters that are more likely to get you hired.

我希望本指南將為您提供一個框架，使您能夠有效地擬定更容易被錄用的求職信。

7份求職信錯誤使人們失去工作 (The 7 Cover Letter Mistakes That Cost People Jobs)

If we want our cover letter to be as effective as possible we need to make sure we avoid the mistakes that employers hate to see, yet most people still make.

如果我們希望求職信盡可能有效，我們需要確保避免雇主不愿看到的錯誤，但大多數(shù)人仍然會犯錯。

In order to be as accurate as possible, I went out and spoke to recruiters from Google, Microsoft, and a few Wall Street firms on top of my own research. Then I cross referenced that information with the several hundred cover letters that have come across my desk at Cultivated Culture.

為了盡可能準(zhǔn)確，我在自己的研究基礎(chǔ)上走了出去，與Google，微軟和一些華爾街公司的招聘人員進(jìn)行了交談。 然后，我將這些信息與“耕種文化”桌上的數(shù)百封求職信交叉引用。

After all was said and done, here are the 7 most common mistakes people make on cover letters that will cause recruiters to throw out their application:

歸根結(jié)底，這是人們在求職信上犯的7個最常見的錯誤，這些錯誤會導(dǎo)致招聘人員放棄申請書：

1.錯別字，語法錯誤和一般的草率 (1. Typos, grammatical errors, and general sloppiness)

This is the most obvious and most common issue. Over 70% of recruiters noted that they would automatically toss a cover letter with some type of spelling or grammatical error. The good news is that it’s also the easiest mistake to fix.

這是最明顯和最常見的問題。 超過70％的招聘人員指出，他們會自動將帶有某種拼寫或語法錯誤的求職信扔掉。 好消息是，它也是最容易修復(fù)的錯誤。

Before you submit your cover letter, make sure it’s reviewed by at least two other parties. You might want to consider hiring a professional editor/proofreader as they’re not too expensive for a short document and they will pick up on things most people would miss. It’s easy enough to find one on Upwork.

在提交您的求職信之前，請確保至少有兩個其他方面對其進(jìn)行了審核。 您可能需要考慮雇用專業(yè)的編輯/校對人員，因為對于簡短的文檔來說它們并不太昂貴，而且他們會接受大多數(shù)人可能會錯過的東西。 在Upwork上找到一個很容易。

Another trick you can use is including an obvious mistake about 75% of the way through. If you have “catching Justin Beiber’s sweaty t shirt at a concert” sitting in there and someone doesn’t call you out, you know they probably didn’t read it very carefully.

您可以使用的另一個技巧是在整個過程中包含大約75％的明顯錯誤。 如果您坐在那里“在音樂會上捉住賈斯汀·貝伯(Justin Beiber)的汗?jié)竦腡恤”而沒有人把你叫出來，那么您知道他們可能沒有非常仔細(xì)地閱讀過。

2.翻頁 (2. Going over a single page)

99% of the resumes and cover letters I receive are over a single page. Funnily enough, 99% of the recruiters I speak to tell me that they absolutely hate resumes and cover letters that are more than one page.

我收到的簡歷和求職信中的99％在一頁上。 有趣的是，我所說的99％的招聘人員告訴我，他們絕對討厭簡歷，而且求職信超過一頁。

The ideal length for a cover letter is 3-5 paragraphs. Changing the margins, font, and font size are all fair game – just keep things on one page, ok?

求職信的理想長度是3-5個段落。 更改頁邊距，字體和字體大小都是公平的游戲-只需將內(nèi)容保持在一頁上，好嗎？

3.以略有不同的格式反覆您的簡歷 (3. Regurgitating your resume in a slightly different format)

Your cover letter is a space for you to truly differentiate yourself. If you’re just taking the bullets on your resume and turning them into full sentences, you’re missing out on a HUGE opportunity.

求職信是您真正脫穎而出的空間。 如果您只是將簡歷中的項目符號變成完整的句子，那么您就錯失了巨大的機(jī)會。

Use the cover letter to show a little personality and share something that people wouldn’t know if they just scanned through your resume (more on that in a sec).

使用求職信顯示一點個性，并分享一些人們不知道的事情，如果他們只是瀏覽您的簡歷(幾秒鐘內(nèi)會更多)。

Remember, this is a tie breaker. If your cover letter isn’t holding people’s attention it’s probably going to lose out.

請記住，這是一個決勝局。 如果您的求職信沒有引起人們的注意，它可能會失敗。

4.專注于培訓(xùn)或任意證書而不是結(jié)果 (4. Focusing on training or arbitrary credentials instead of results)

Many of us feel unqualified for the jobs we want. As a result, we try to twist our experience to match the traditional qualifications for our target role.

我們中的許多人都覺得自己不具備想要的工作的資格。 結(jié)果，我們試圖扭曲我們的經(jīng)驗，以使其與傳統(tǒng)的資格條件相匹配。

The problem with this approach is that you are competing against people who qualify for the traditional credentials, no matter what role you’re applying for. If you try to beat them at their own game, you’re going to lose 9 times out of 10.

這種方法的問題是，無論您要申請什么職位，您都在與有資格獲得傳統(tǒng)證書的人員競爭。 如果您試圖在他們自己的比賽中擊敗他們，您將輸?shù)?0次中的9次。

Am I saying you should forget about trying to spin your experience to position yourself well? Absolutely not. However, adding that business class on your resume when you’re 4-5 years out of college isn’t going to help much.

我是說您應(yīng)該忘記嘗試改變自己的經(jīng)驗來使自己處于良好位置嗎？ 絕對不。 但是，當(dāng)您大學(xué)畢業(yè)4-5年后，在您的簡歷中添加該商務(wù)課程不會有太大幫助。

Instead, focus your time outside of work on building tangible results that you can showcase in your cover letter (and resume). If you want to be a developer, take a few coding courses and build something cool. If you want to be in digital marketing, land a few clients and run their ads for them.

相反，將您的時間以外的時間集中在建立切實的成果上，您可以在求職信(和履歷表)中展示這些成果。 如果您想成為一名開發(fā)人員，請參加一些編碼課程并構(gòu)建一些很棒的東西。 如果您想從事數(shù)字營銷，請吸引一些客戶并為其投放廣告。

Telling a story about how you took proactive steps to build experience in a field will beat traditional credentials in most cases. Companies love to see that you’re hungry to learn.

在大多數(shù)情況下，講一個有關(guān)您如何采取積極措施來建立現(xiàn)場經(jīng)驗的故事將勝過傳統(tǒng)證書。 公司喜歡看到您渴望學(xué)習(xí)。

5.不要將求職信寫給真實的人 (5. Not addressing your cover letter to an actual person)

I die a little bit inside when I see cover letters addressed as “Dear Hiring Manager” or “To Whom It May Concern.”

當(dāng)我看到一封求職信寫為“親愛的招聘經(jīng)理”或“致敬的人”時，我在里面死了一點。

Anyone who reads that is immediately going to mentally bucket it as impersonal. It’s far better to address your cover letter to an actual human, even if it doesn’t end up in their hands. Here is my strategy.

任何讀過它的人都會立即把它歸類為非個人。 最好將求職信寫給真實的人，即使這封信沒有落在他們的手中。 這是我的策略。

Let’s say I’m applying for an Account Manager role at Google:

假設(shè)我要在Google申請客戶經(jīng)理職位：

I’m going to head over to LinkedIn and start by working to find the specific person who would manage the role I’m applying for. If I can’t find them, or I’m unsure, then I’ll aim for the most senior person that my target role would fall under.

我將前往LinkedIn，然后開始尋找可以管理我所申請職位的特定人員。 如果我找不到他們，或者不確定，那么我將以最高級的職位為目標(biāo)。

The ladder for Account Managers typically follows with Senior Account Manager, Account Director, and VP. I’m going plug in “Account Director” under LinkedIn’s title filter to cover all of the bases there. Then I’m going to add “Google” in the company filter and “Greater New York Area” in the location filter:

客戶經(jīng)理的階梯通常跟隨著高級客戶經(jīng)理，客戶總監(jiān)和副總裁。 我將在LinkedIn標(biāo)題過濾器下插入“ Account Director”，以覆蓋那里的所有基礎(chǔ)。 然后，我將在公司過濾器中添加“ Google”，在位置過濾器中添加“大紐約地區(qū)”：

That search is going to bring up a slew of people that I could address directly in my cover letter:

這項搜索將吸引一大批我可以在求職信中直接提及的人：

Regardless of who reads your cover letter, they’ll know that you did your research. On top of that, your cover letter might even make it into the hands of the person you addressed it to!

無論誰讀了您的求職信，他們都會知道您進(jìn)行了研究。 最重要的是，您的求職信甚至可能會落入您發(fā)給此信的人的手中！

6.沒有表現(xiàn)出任何個性 (6. Failing to showcase any personality)

As mentioned earlier, your cover letter is one of the few opportunities for you to truly differentiate yourself from the competition. If you’re applying for jobs online (which I don’t recommend), the only thing you have to sell yourself is your resume, your cover letter, and your application.

如前所述，求職信是您真正從競爭中脫穎而出的少數(shù)機(jī)會之一。 如果您正在網(wǎng)上申請工作(我不建議這樣做)，那么您唯一要推銷自己的就是簡歷，求職信和申請。

Instead of rehashing the experience on your resume, tell a story about how you got that experience. ?Make it unique and personable. I had the most success when I talked about how I transitioned from a job in medicine to the tech world by starting a side business generating leads for real estate agents. I’d speak openly about the challenges I faced, the mistakes I made, and why I went through it all in the first place.

與其在履歷表上重新整理經(jīng)驗，不如講一個有關(guān)如何獲得經(jīng)驗的故事。 使它變得獨特和風(fēng)度翩翩。 當(dāng)我談?wù)撊绾瓮ㄟ^開始為房地產(chǎn)經(jīng)紀(jì)人生成潛在客戶的副業(yè)而從醫(yī)藥工作過渡到技術(shù)世界時，我獲得了最大的成功。 我將公開談?wù)撟约核媾R的挑戰(zhàn)，犯下的錯誤以及為什么首先經(jīng)歷所有這些。

Use this space to tell your story. Remember, people don’t buy what you do – they buy you why you do it.

使用這個空間來講述你的故事。 請記住，人們不會購買您所做的事情，而是會向您購買您為什么這么做。

7.寫一個不舒服的情況 (7. Writing about an uncomfortable situation)

While we’re on the topic of telling stories, there is one thing you want to avoid – talking about something extremely uncomfortable. What might have worked for your college essay isn’t going to work here.

當(dāng)我們講故事時，您要避免一件事–談?wù)撘恍┓浅２皇娣氖虑椤?可能對您的大學(xué)論文有用的東西在這里不起作用。

You want to keep things professional. It’s okay to talk about business-related mistakes and challenges, but try to steer away from deeply personal stories. They are far more likely to hurt than help.

您想讓事情保持專業(yè)。 談?wù)撆c業(yè)務(wù)相關(guān)的錯誤和挑戰(zhàn)是可以的，但是請盡量避免深入了解個人故事。 他們受傷害的可能性遠(yuǎn)大于幫助。

If your cover letter doesn’t violate any of the rules above, you’re off to a good start!

如果您的求職信沒有違反上述任何規(guī)則，那么您將是一個良好的開端！

高效求職信的剖析 (The Anatomy Of A Highly Effective Cover Letter)

When I was job searching, one of the most frustrating things was trying to get a clear picture of what to include in my resume/cover letter/application. There is so much conflicting “expert” advice online it makes you feel like you’re shooting in the dark.

當(dāng)我在找工作時，最令人沮喪的事情之一就是試圖清楚地了解我的簡歷/求職信/申請中要包括的內(nèi)容。 在線上有太多相互矛盾的“專家”建議，使您感到自己在黑暗中射擊。

When I started Cultivated Culture, I began tracking how different factors influenced the success of my students. After working with hundreds of job seekers over the past few years, I’ve found a strong correlation between the following factors and a high rate of successfully landing interviews:

當(dāng)我開始耕種文化時，我開始追蹤各種因素如何影響學(xué)生的成功。 在過去幾年中與數(shù)百名求職者一起工作之后，我發(fā)現(xiàn)以下因素與成功登陸面試的高比率之間有很強(qiáng)的相關(guān)性：

1.利用求職信的標(biāo)題 (1. Capitalize On Your Cover Letter’s Header)

Most people don’t realize that when they hit “submit” on their app, their cover letter gets scanned by a robot that’s looking for specific words and phrases.

大多數(shù)人沒有意識到，當(dāng)他們在應(yīng)用程序上點擊“提交”時，求職信就會被尋找特定單詞和短語的機(jī)器人掃描。

One of the major keywords the look for is a matching or relevant job title. If you’re applying for a Project Manager role, are you including Project Manager, Project Management, PMP, or something similar in your cover letter? That’s what the robot is looking for and the header is a great place to inject it. I recommend dropping it in right below your name.

查找的主要關(guān)鍵字之一是匹配或相關(guān)的職位。 如果您要申請項目經(jīng)理角色，您的求職信中是否包括項目經(jīng)理，項目管理，PMP或類似內(nèi)容？ 這就是機(jī)器人要尋找的東西，并且標(biāo)頭是注入它的好地方。 我建議將其放在您的名字下方。

Once you get past the robots, your cover letter is going to end up in the hands of a real human.

一旦您通過了機(jī)器人，您的求職信就會落到一個真正的人的手中。

We want to make it as easy as possible for this person to learn more about us and get in contact if they want. I always recommend that you include the following right at the top of your cover letter:

我們希望使此人盡可能容易地了解有關(guān)我們的更多信息，并在需要時與他們聯(lián)系。 我總是建議您在求職信的頂部添加以下內(nèi)容：

Email Address – Make sure it’s simple and professional. 76% of applications are rejected for having unprofessional email addresses. Also, don’t forget to hyperlink it! You want the employer to be able to click and get in touch.

電子郵件地址 –確保它簡單而專業(yè)。 76％的申請因擁有非專業(yè)的電子郵件地址而被拒絕。 另外，別忘了超鏈接！ 您希望雇主能夠單擊并保持聯(lián)系。

LinkedIn Profile – A recent study showed that applications that include a link to a comprehensive LinkedIn profile increase their chances of hearing back by 71%!

LinkedIn個人資料 – 最近的一項研究表明，包含指向綜合LinkedIn個人資料鏈接的應(yīng)用程序，其回聽的機(jī)會增加了71％！

Phone Number – If they like what they read, make it easy for them to pick up the phone and dial.

電話號碼 –如果他們喜歡閱讀的內(nèi)容，則可以輕松地接聽電話并撥打電話。

Relevant Links – Your header is also a great place to share links to things like Github, relevant social profiles, personal websites, your blog, etc.

相關(guān)鏈接 –您的標(biāo)頭也是共享指向Github，相關(guān)社交資料，個人網(wǎng)站，您的博客等內(nèi)容的鏈接的好地方。

Finally, a lot of people ask me about including a location. I don’t recommend adding your location when writing a cover letter unless the application requires it.

最后，很多人問我有關(guān)位置的問題。 除非應(yīng)用程序要求，否則我不建議在寫求職信時添加您的位置。

Your address and location are private, personal information and putting them on a resume or cover letter that you're upload across the internet is a major risk. You're putting yourself at the mercy of the company's data practices and, if they don't follow good data security practices, you could end up doing your best Jason Bateman impression chasing down data thieves in Florida.

您的地址和位置是私人的個人信息，將它們放在通過互聯(lián)網(wǎng)上傳的簡歷或求職信中是一個重大風(fēng)險。 您要擺在公司數(shù)據(jù)實踐的擺布上，如果他們沒有遵循好的數(shù)據(jù)安全實踐 ，那么您可能會以最好的Jason Bateman印象最終追逐佛羅里達(dá)的數(shù)據(jù)竊賊。

2.在開幕詞中講一個故事 (2. Tell A Story In Your Opening Paragraph)

This is an overarching theme that you want to include in each section of your cover letter.

這是您希望在求職信的每個部分中包含的首要主題。

Science has proven that people are more likely to remember information (or candidates in this case) when it’s delivered in the form of a story. Stories also help build a positive psychological association with the reader (or recruiter/hiring manger here).

科學(xué)已經(jīng)證明 ，當(dāng)人們以故事的形式傳遞信息時，人們更容易記住信息(在這種情況下為候選對象)。 故事還有助于與讀者(或此處的招聘人員/招聘經(jīng)理)建立積極的心理聯(lián)系。

Remember Dan Brown’s book The Da Vinci Code?

還記得丹·布朗(Dan Brown)的著作《達(dá)芬奇密碼》嗎？

It was a novel about cryptic clues in some of Leonardo da Vinci’s most famous paintings leading to to holy grail. While the book itself is fictitious, the artists, pieces, and much of the history behind them is accurate.

這是一本關(guān)于達(dá)芬奇最著名的繪畫中的神秘線索的小說，這些繪畫導(dǎo)致了圣杯。 雖然這本書是虛構(gòu)的，但藝術(shù)家，作品和背后的許多歷史都是準(zhǔn)確的。

Now, if you asked most people about their opinion on art history, they’d tell you it was boring. They’d also groan in disappointment if you tried to get them to read a book on the subject. However, Dan Brown’s novel skyrocketed to the top of the New York Times bestseller list and became an international sensation. In fact, it caused applications for art history degrees to jump up 25% in the years following its publication.

現(xiàn)在，如果您問大多數(shù)人關(guān)于藝術(shù)史的看法，他們會告訴您這很無聊。 如果您試圖讓他們閱讀有關(guān)該主題的書，他們也會感到失望。 但是，丹·布朗的小說一躍成為《紐約時報》暢銷書榜首，并引起國際轟動。 實際上，這導(dǎo)致藝術(shù)史學(xué)位申請在發(fā)布后的幾年里猛增了25％ 。

Why were all of these people suddenly interested in field previously considered to be “boring?” Because Dan Brown fed historical facts in the context of an interesting story!

為什么所有這些人突然對以前被認(rèn)為“無聊”的領(lǐng)域感興趣？ 因為丹·布朗在一個有趣的故事中提供了歷史事實！

We’re aiming to do the same in our cover letter – specific examples below.

我們的目標(biāo)是在求職信中做同樣的事情-以下是具體示例。

2.談?wù)撃鸀槭裁磳靖信d趣 (2. Talk About Why You’re Interested In The Company)

In the first section of your cover letter, you want to briefly talk about why you are interested in the role and the company. Remember, we want to drive the message through a story.

在求職信的第一部分中，您想簡要地談?wù)勀鸀槭裁磳巧凸靖信d趣。 記住，我們希望通過故事傳達(dá)信息。

When I was applying at Google, I wanted to work there because they were a household name that was focused on cutting edge technology, but they also cared about impacting lives. Here is the story I used to drive that point home:

當(dāng)我在Google求職時，我想在那里工作，因為他們是家喻戶曉的名字，專注于尖端技術(shù)，但他們也關(guān)心影響生活。 這是我曾經(jīng)講過的故事：

I wanted to recount a story from my referral [Name]. He’s in the education vertical and spends a significant amount of time at rural schools. When he was down in South Carolina, a teacher asked him about the possibility of getting wifi for the town and its students. [Name] said he would do his best and upon returning he asked around. He sent an email to Astro Teller who responded and they discussed the feasibility of implementing project Loon in the area. I don’t think it panned out but the fact that the communication took place over a tiny town in South Carolina sold me. That’s the kind of stuff I want to be doing.

我想通過推薦人[姓名]講述一個故事。 他在教育領(lǐng)域任職，并在鄉(xiāng)村學(xué)校度過了大量時間。 當(dāng)他在南卡羅來納州倒下時，一位老師問他關(guān)于為小鎮(zhèn)及其學(xué)生提供無線網(wǎng)絡(luò)的可能性。 [姓名]說他會盡力而為，回來后他四處詢問。 他給Astro Teller發(fā)送了一封電子郵件，后者做出了回應(yīng)，他們討論了在該地區(qū)實施Loon項目的可行性。 我認(rèn)為事情沒有解決，但交流發(fā)生在南卡羅來納州的一個小鎮(zhèn)上，這一事實使我大吃一驚。 那就是我想做的事情。

If you don’t have a story that immediately jumps to mind, the best way to get one is by talking to people who work at the company. Look up the company’s mission or their core values beforehand and ask that person to tell you about the best example they’ve personally experienced.

如果您沒有立即想到的故事，最好的方法就是與公司的工作人員交談。 事先查看公司的使命或核心價值觀，并請該人告訴您他們親身經(jīng)歷的最佳例子。

You can check out this article if you want to know how to find someone’s corporate email address.

如果您想知道如何查找某人的公司電子郵件地址，可以查看本文 。

3.重點介紹您要擔(dān)任的角色 (3. Highlight What You Bring To The Role)

The second section of your cover letter should showcase what you’re going to bring to the role by talking about your past achievements. Be sure to use measurable metrics (actual numbers and quantitative results) to support your points.

求職信的第二部分應(yīng)通過談?wù)撃^去的成就來展示您將要擔(dān)任的角色。 確保使用可衡量的指標(biāo)(實際數(shù)字和定量結(jié)果)來支持您的觀點。

If you’re coming from a non-traditional background (and don’t feel like you’re “qualified”) this is the time to address that objection. Here is another excerpt from my Google cover letter that addresses my background using measurable results:

如果您來自非傳統(tǒng)背景(并且不覺得自己是“合格”)，那么現(xiàn)在是解決該異議的時候了。 這是我的Google求職信的另一節(jié)摘錄，使用可衡量的結(jié)果來介紹我的背景：

You might notice that there isn’t much “traditional” digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform.

您可能會注意到，我的履歷上沒有太多的“傳統(tǒng)”數(shù)字經(jīng)驗。 這是因為，從科學(xué)背景出發(fā)，我需要走另一條路。 為了獲得經(jīng)驗，我創(chuàng)建了自己的代理機(jī)構(gòu)OpenWater Analytics。 我專門使用AdWords為私人社區(qū)吸引房地產(chǎn)潛在客戶。 我負(fù)責(zé)整個銷售流程，從冷門到關(guān)門，再到為平臺上的帳戶提供服務(wù)。

Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend).

最近，我?guī)椭峡_來納州的一個社區(qū)在不到6個月的時間內(nèi)出售了他們網(wǎng)站上的所有房源(約15套房屋)。 我們的每筆潛在客戶成本是競爭對手的一半，而我們所做的所有費用都比房地產(chǎn)經(jīng)紀(jì)人在單所房屋上所能賺到的傭金(包括廣告支出)還少。

When I wrote this, I didn’t have much digital experience to speak to. Rather than trying to spin what I had, I went out and built the experience myself by starting a digital marketing firm. Again, if you feel like your experience is lacking, get out there are create your own!

當(dāng)我寫這篇文章的時候，我并沒有太多的數(shù)字經(jīng)驗可以交流。 我沒有去嘗試自己擁有的東西，而是出去創(chuàng)辦了一家數(shù)字營銷公司來自己建立體驗。 同樣，如果您覺得自己的經(jīng)驗不足，那就出去創(chuàng)造自己的體驗吧！

4.引用您的“價值驗證”項目 (4. Reference Your “Value Validation” Project)

If you’ve read my article on How To Get A Job Anywhere With No Connections, you know that I always advocate for creating what I like to call a “Value Validation Project.”

如果您已經(jīng)閱讀了有關(guān)如何在無連接的任何地方獲得工作的文章，那么您就會知道我一直主張創(chuàng)建自己喜歡的“價值驗證項目”。

This consists of having a conversation with someone at the company you want to work for and identifying their largest challenge or upcoming initiative. You then use that information to research on your own and come up with several solutions/suggestions for your contact.

這包括與您要為其工作的公司中的某人進(jìn)行對話，并確定他們最大的挑戰(zhàn)或即將采取的行動。 然后，您可以使用該信息自己進(jìn)行研究，并為您的聯(lián)系提出一些解決方案/建議。

In the final section of your cover letter you want to mention this project and include a call to action to discuss it. It could look something like this:

在求職信的最后一部分中，您要提及該項目并呼吁采取行動進(jìn)行討論。 它可能看起來像這樣：

In hopes of learning more about [Company], I had a meeting with [Name]. She told me that her team’s largest challenge was upselling customers into the company’s new, complementary platform. She noted that, despite the platform increasing retention and lowering costs for clients, the upfront cost to onboard was a major obstacle.

希望了解更多有關(guān)[公司]的信息，我與[名稱]開會。 她告訴我，她的團(tuán)隊面臨的最大挑戰(zhàn)是將客戶提升到公司新的互補(bǔ)平臺中。 她指出，盡管平臺增加了保留率并降低了客戶成本，但船上的前期成本仍然是一個主要障礙。

In my previous role, we dealt with a similar situation. Our clients were receptive to adopting a new platform despite the data showing that it would be beneficial for all parties. I spearheaded an initiative where we tested and analyzed several revenue models that maximized adoption rates and profit margins. In the end, we increased adoption rates by 30% without impacting revenue.

在我之前的職務(wù)中，我們處理過類似的情況。 盡管數(shù)據(jù)顯示這對各方都有利，但我們的客戶還是接受采用新平臺。 我?guī)ь^開展了一項計劃，在該計劃中，我們測試并分析了幾種使采用率和利潤率最大化的收入模型。 最后，我們在不影響收入的情況下將采用率提高了30％。

Using the information that [Name] gave me, I outlined the process in detail as it relates to your platform. I believe that your team could implement these strategies immediately and see similar results. If you’d like me to send it to you, please let me know! My email is name@email.com.

使用[名稱]給我的信息，我詳細(xì)概述了與您的平臺有關(guān)的過程。 我相信您的團(tuán)隊可以立即實施這些策略并看到類似的結(jié)果。 如果您希望我將其發(fā)送給您，請告訴我！ 我的電子郵件是name@email.com。

This section is incredibly powerful because it shows that you are not only interested, you went ahead and proved out the value you could bring to the team. Additionally, the call to action can lead to conversations with the very people who will make the decision to hire you!

本部分功能強(qiáng)大，因為它表明您不僅感興趣，而且繼續(xù)前進(jìn)，并證明了可以為團(tuán)隊帶來的價值。 此外，號召性用語可能導(dǎo)致與決定雇用您的人進(jìn)行對話！

求職信模板–竊取我在Google，Microsoft和Twitter上使用的確切求職信 (Cover Letter Templates – Steal The Exact Cover Letter I Used At Google, Microsoft, & Twitter)

At this point you should have a solid understanding of the science behind writing a killer cover letter. You should also have a good handle on what mistakes to avoid so your cover letter makes an awesome first impression.

在這一點上，您應(yīng)該對撰寫殺手求職信有深刻的了解。 您還應(yīng)該對避免哪些錯誤有一個很好的把握，這樣您的求職信就會給人留下深刻的第一印象。

Now we need to apply all of that to ink on paper! In order to make that easy for you, I’m including a copy of the cover letter templates that I used to land an interview at Google so you can see exactly how I wrote it.

現(xiàn)在我們需要將所有這些應(yīng)用到紙上墨水！ 為了方便您，我附上了我用來在Google進(jìn)行采訪的求職信模板的副本，以便您可以確切地看到我是如何寫的。

模板的上下文 (Context For The Template)

Before we dive into the exact cover letter template, I want to give you some context so you can better understand the content of the letter.

在我們深入介紹求職信模板之前，我想給您一些背景信息，以便您可以更好地理解該信的內(nèi)容。

I was applying for a Digital Advertising Sales Account Manager at Google’s offices in New York. I started by doing some research on LinkedIn to find who I believed to be the hiring manager (her name was Emmy).

我當(dāng)時正在紐約Google辦事處申請數(shù)字廣告銷售客戶經(jīng)理。 我首先在LinkedIn上進(jìn)行了一些研究，以找到我認(rèn)為是招聘經(jīng)理(她的名字叫艾美獎)的人。

I knew that my non-traditional background was a big red flag for most employers so my goal was to proactively address it in my cover letter by calling it out, talking through what I’d done to build the right skills, and highlight the results I’d achieved from those efforts.

我知道我的非傳統(tǒng)背景對于大多數(shù)雇主來說是一個很大的危險信號，所以我的目標(biāo)是通過在求職信中主動提出來，解決這個問題，討論我為建立正確技能而做的事情，并著重強(qiáng)調(diào)結(jié)果這些努力使我取得了成功。

Finally, I had spoken to several Google employees who all told me that “Googliness” (cultural fit) was a huge factor in the company’s hiring decisions. If I wanted to have a chance, I needed a compelling narrative around why I wanted to work for them and why I was a good fit.

最后，我與幾位Google員工進(jìn)行了交談，他們都告訴我，“ Googliness”(符合文化要求)是公司聘用決定的重要因素。 如果我想有機(jī)會，我需要一個令人信服的故事，講述為什么我想為他們工作以及為什么我很合適。

With all of that in mind, here’s the cover letter I wrote:

考慮到所有這些，這是我寫的求職信：

奧斯丁的求職信模板 (Austin’s Cover Letter Template)

Dear Emmy Anlyan,親愛的艾美獎安莉安， I grew up with Google. When I was seven years old, I used to sneak down to my Dad’s office at five in the morning to play video games. I still remember opening the browser and seeing the bright, multi-colored letters above the search box for the first time. I’ve always been interested in the tech space and, while my background has mainly been in the sciences, I’m ready to dive head first into the digital world.我在Google成長。 當(dāng)我七歲的時候，我經(jīng)常在凌晨五點潛入爸爸的辦公室玩電子游戲。 我仍然記得打開瀏覽器并第一次在搜索框上方看到鮮艷的彩色字母。 我一直對技術(shù)領(lǐng)域感興趣，盡管我的背景主要是科學(xué)領(lǐng)域，但我準(zhǔn)備首先進(jìn)入數(shù)字世界。 I believe I would be a great fit for the Digital Advertising Sales Account Manager role because I have a deep understanding of the businesses that partner with Google and how they define success.我相信自己非常適合擔(dān)任數(shù)字廣告銷售客戶經(jīng)理一職，因為我對與Google合作的業(yè)務(wù)以及他們?nèi)绾味x成功深有了解。 You might notice that there isn’t much “traditional” digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform.您可能會注意到，我的簡歷上沒有太多的“傳統(tǒng)”數(shù)字體驗。 這是因為，從科學(xué)背景出發(fā)，我需要走另一條路。 為了獲得經(jīng)驗，我創(chuàng)建了自己的代理機(jī)構(gòu)OpenWater Analytics。 我專門使用AdWords為私人社區(qū)吸引房地產(chǎn)潛在客戶。 我負(fù)責(zé)整個銷售流程，從冷門到關(guān)門，再到為平臺上的帳戶提供服務(wù)。 Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend).最近，我?guī)椭峡_來納州的一個社區(qū)在不到6個月的時間內(nèi)出售了他們網(wǎng)站上的所有房源(約15套房屋)。 我們的每筆潛在客戶成本是競爭對手的一半，而我們所做的所有費用都比房地產(chǎn)經(jīng)紀(jì)人在單所房屋上的傭金(包括廣告支出)還少。 Understanding how these small businesses worked was critical to my success, and I believe those skills will help Google acquire happier, more successful customers who are inclined to spend. In addition, I’ve done some research on your team and have come to understand that your largest challenge is around successfully growing smaller accounts at scale. Based on my experience, I’ve put together a few suggestions below this letter – I’m happy to chat through them in more detail if you’d like.了解這些小型企業(yè)的工作方式對我的成功至關(guān)重要，我相信這些技能將有助于Google吸引更愿意花錢的更成功的客戶。 另外，我已經(jīng)對您的團(tuán)隊進(jìn)行了一些研究，并且了解到您最大的挑戰(zhàn)是如何成功地大規(guī)模擴(kuò)大小型帳戶。 根據(jù)我的經(jīng)驗，我在這封信下面整理了一些建議-如果您愿意，我很樂意與他們詳細(xì)交流。

I wanted to close with a quick story about Google that solidified my choice to apply. My referral, [Name of Referral], works in the education vertical. He services the southeast and many of his accounts are rural. On his last visit down there, in a South Carolina town of 1,500 with no wifi, a teacher asked him if Google could help bring the internet to them.

我想以關(guān)于Google的簡短故事作為結(jié)尾，這鞏固了我的申請選擇。 我的推薦人[推薦人姓名]在教育領(lǐng)域工作。 他服務(wù)于東南地區(qū)，他的許多賬戶都在農(nóng)村。 在他最后一次訪問時，在南卡羅來納州的一個有1500個沒有無線網(wǎng)絡(luò)的小鎮(zhèn)上，一位老師問他Google是否可以幫助將互聯(lián)網(wǎng)帶到他們那里。

When [Name of Referral] made it back to the office, he emailed Astro Teller asking about the potential for Project Loon to help bring this town in the 21st century. To his surprise, Astro wrote him back within the week mentioning that he’d look into it.

當(dāng)[推薦人姓名]回到辦公室時，他給Astro Teller發(fā)了電子郵件，詢問盧恩計劃(Project Loon)有助于將這個小鎮(zhèn)帶入21世紀(jì)的潛力。 令他驚訝的是，Astro在一周之內(nèi)給他回信，提到他會仔細(xì)研究。

While things didn’t pan out, the fact that director of Google’s moonshot project division wrote back an employee about an elementary school in South Carolina blew me away. That is the kind of work I want to be doing.盡管事情還沒有順利進(jìn)行，但Google的Moonshot項目部主管寫了回有關(guān)南卡羅來納州一所小學(xué)的一名雇員的事實，令我震驚。 這就是我想要做的工作。 Thank you for taking the time to read my note, I’m incredibly excited to have the opportunity to be considered for this position.感謝您抽出寶貴的時間閱讀我的筆記，我非常高興有機(jī)會被考慮擔(dān)任這個職位。

Best,

最好，

免費下載奧斯汀的求職信模板 (Download A Free Copy Of Austin’s Cover Letter Template)

If you want a copy of that cover letter template with the header included and everything formatted, here’s a link to a copy on my Google Drive.

如果您想要一份包含抬頭的求職信模板的副本，并且所有內(nèi)容都已格式化，請訪問我的Google云端硬盤上的副本。

After you click through the link, just hit File > Make A Copy > Organize to add it to your own Google Drive! You can also download it in a variety of formats.

點擊鏈接后，只需點擊文件>制作副本>整理即可將其添加到您自己的Google云端硬盤中！ 您也可以以多種格式下載它。

If you still have questions or thoughts about writing an awesome cover letter, drop a comment below — I’m happy to reply with an answer!

如果您仍然對寫一封很棒的求職信有疑問或想法，請在下面發(fā)表評論-我很樂意回答！

是否希望獲得有關(guān)從事夢想工作的內(nèi)部信息，而不管您的背景如何且無需在線申請？ (Want the inside info on landing a dream job regardless of your background and without applying online?)

Click here to get the 5 free strategies that my students have used to land jobs at Google, Microsoft, Amazon, and more without applying online.

單擊此處，獲得我的學(xué)生用來在Google，Microsoft，Amazon等公司找到工作而無需在線申請的5種免費策略。

翻譯自: https://www.freecodecamp.org/news/how-to-write-an-amazing-cover-letter-that-will-get-you-hired/

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