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iOS 應(yīng)用提交審核要持續(xù)一周或者更久，在提交之前，我們一定要進(jìn)行「自我審查」，避免被拒。ASO100 為大家收集整理了2015年 App Store 審核被拒的23個(gè)理由，并且附上官方拒絕理由原文，供大家上傳應(yīng)用時(shí)對(duì)照檢查。

應(yīng)用被拒分為兩種：Binary Rejected 和 Metadata Rejected。前者需要重新上傳應(yīng)用并且重新排隊(duì)，后者只需要修改信息，不需要重新上傳應(yīng)用。

1、應(yīng)用內(nèi)包含檢查更新功能iOS 應(yīng)用的版本更新必須通過(guò) App Store 進(jìn)行，自身 App 內(nèi)不能包含提示更新功能。從2015年3月起，所有包含檢查更新功能的 App 都會(huì)被拒絕上架。附被拒理由原文：Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference.
Next Steps
Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.2、使用第三方登錄時(shí)未做安裝檢測(cè)接入第三方登錄要檢測(cè)是否安裝了第三方客戶端，未安裝時(shí)不要顯示對(duì)應(yīng)按鈕。2015年9月之前，通常可以采用判斷未安裝則隱藏登錄按鈕的方式。但目前隱藏按鈕的方式也可能被審核拒絕，QQ 和微博提供了 web 登錄的方式，如果判斷未安裝，需要允許用戶使用 webview 的登錄方式。蘋(píng)果在條款中有聲明不允許 iOS 應(yīng)用的正常使用需要依賴另外一個(gè) App。附被拒理由原文：We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications.
Next Steps
If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.3、采集設(shè)備IDFA但應(yīng)用沒(méi)有廣告功能從2014年2月起，Apple 開(kāi)始拒絕采集 IDFA (identifier for advertising) 卻未集成任何廣告服務(wù)的應(yīng)用進(jìn)入 App Store。如果 App 本身沒(méi)有廣告，ASO100.com 建議可以在審核的時(shí)候顯示一個(gè) Banner 廣告，并且放在比較明顯的位置，審核通過(guò)后關(guān)掉即可。附被拒理由原文：We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines.
Specifically, section 3.3.12 of the iOS Developer Program License Agreement states:
"You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier."
Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.4、含UGC卻未提供用戶協(xié)議及舉報(bào)功能如果你的 App 內(nèi)有發(fā)帖等UGC（用戶產(chǎn)生內(nèi)容）功能，必須提供用戶協(xié)議，并留有內(nèi)容舉報(bào)功能，否則就會(huì)被審核拒絕。附被拒理由原文：We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines.

• Use Moderators to flag and remove inappropriate content
  

• Require that your users agree to terms (EULA) and these terms must be clear that there's no tolerance for objectionable content
  

• Users need a way to flag or report objectionable content and users generating this content
  

• Developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
  

• Developer needs a method for ejecting users who violate the terms of the EULA
  

Please keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反饋 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content.5、上傳時(shí)沒(méi)有使用真實(shí)的應(yīng)用截圖應(yīng)用程序的名稱、描述、截圖或者預(yù)覽與應(yīng)用的內(nèi)容和功能不相關(guān)將會(huì)被拒絕。有 App 因?yàn)閼?yīng)用截圖使用的是自己設(shè)計(jì)的插畫(huà)而被審核拒絕。附被拒理由原文：We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We've attached screenshot(s) for your reference.
Next Steps
Please revise your screenshots to demonstrate the app functionality in use.6、應(yīng)用必須使用邀請(qǐng)碼才能注冊(cè)使用蘋(píng)果要求應(yīng)用不能限制只有部分用戶可以使用。附被拒理由原文：Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference.
Next Steps
Please revise your app to remove any functionality that limits who can use the app.7、應(yīng)用內(nèi)出現(xiàn)第三方移動(dòng)平臺(tái)的名字或圖標(biāo)一直以來(lái)，蘋(píng)果都不允許iOS開(kāi)發(fā)者在進(jìn)行軟件描述時(shí)提到 Android 版本，而自從2015年4月起，在 App 內(nèi)、截圖等任何地方提到安卓、Android 的文字、圖標(biāo)、系統(tǒng)界面都會(huì)被拒。曾經(jīng)有電商 App，因?yàn)槌霈F(xiàn)了售賣三星安卓手機(jī)而被拒。。。附被拒理由原文：We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.
Specifically, your app mentioned other platforms, such as Android.
Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.8、應(yīng)用內(nèi)涉及獎(jiǎng)勵(lì)，未聲明與蘋(píng)果無(wú)關(guān)
App 里有實(shí)物獎(jiǎng)勵(lì)的話，不能使用蘋(píng)果產(chǎn)品（例如 iPhone 、iPad 等）作為獎(jiǎng)品。另外一定要聲明“獎(jiǎng)勵(lì)由本公司提供，與蘋(píng)果官方無(wú)關(guān)”。附被拒理由原文：Your app includes a contest or sweepstakes but it does not:

• Indicate that Apple is not involved in any way with the contest or sweepstakes.
  

Next Steps
It is necessary to:

• Include official rules of the contest or sweepstakes in the app
  

• Include an explicit statement in the contest or sweepstakes rules specifying that > Apple is not a sponsor
  

• Ensure that the contest or sweepstake prizes are not Apple products

9、沒(méi)有提供恢復(fù)內(nèi)購(gòu)的方法增加一個(gè)“恢復(fù)購(gòu)買(mǎi)記錄”的按鈕即可。附被拒理由原文：We found that your app offers In-App Purchase/s that can be restored but it does not include a “Restore” feature to allow users to restore the previously purchased In-App Purchase/s.
To restore previously purchased In-App Purchase products, it would be appropriate to provide a “Restore” button and initiate the restore process when the “Restore” button is tapped.10、未注冊(cè)時(shí)不能使用與賬號(hào)無(wú)關(guān)的功能對(duì)于資訊等 App，在沒(méi)有進(jìn)行與用戶信息相關(guān)的操作時(shí)，卻強(qiáng)行讓用戶登錄，甚至不登錄就無(wú)法看到任何內(nèi)容，有可能會(huì)被拒絕。附被拒理由原文：We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Specifically, your app forces users to login before they can read the news.
We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.11、iPhone 應(yīng)用在 iPad 上不能正常顯示iPhone程序必須不經(jīng)修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上運(yùn)行。即使你的App 只為 iPhone 用戶提供，在 iPad 上也必須能夠正常顯示，否則審核會(huì)被拒絕。附被拒理由原文：We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Specifically, the buttons at the bottom of the app are inaccessible when running on iPad.
Next Steps
Please revise your app to ensure it runs at iPhone resolution on iPad.12、侵犯第三方版權(quán)對(duì)于視頻、音樂(lè)、圖書(shū)類的應(yīng)用很容易因?yàn)檫@一條而被拒。另外? ASO100.com 建議應(yīng)用內(nèi)最好不要出現(xiàn)第三方的商標(biāo)，例如運(yùn)營(yíng)商的Logo、影視公司的 Logo 等。附被拒理由原文一：We found that your app allows users to download music without authorization from the relevant third-party sources.
We’ve attached screenshot(s) for your reference.
Next Steps
Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.附被拒理由原文二：Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference.
Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party's rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.
Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.13、應(yīng)用截圖、名稱、描述等出現(xiàn)不雅詞匯在應(yīng)用截圖、名稱、描述等任何地方出現(xiàn)例如諸如 牛逼、綠茶婊、無(wú)節(jié)操、逗比 等詞匯，都會(huì)被蘋(píng)果審核拒絕。附被拒理由原文：We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines.
Specifically, we noticed your app name 打飛機(jī)-簡(jiǎn)單粗暴 is objectionable.
We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.14、應(yīng)用出現(xiàn) beta版、測(cè)試版字樣不要過(guò)度謙虛地在啟動(dòng)畫(huà)面或者應(yīng)用名稱上加上"beta"字樣，蘋(píng)果不允許測(cè)試版產(chǎn)品上架。附被拒理由原文：Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines.
To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).
If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.15、注冊(cè)缺少隱私政策如果應(yīng)用包含注冊(cè)功能，注冊(cè)頁(yè)面必須提供隱私說(shuō)明協(xié)議按鈕或者鏈接。另外在 iTunes connect 提交新版本的時(shí)候，Privacy Policy URL 必須要填寫(xiě)。附被拒理由原文：We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.
Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.16、應(yīng)用出現(xiàn)崩潰、加載失敗等 bug審核期間出現(xiàn)崩潰會(huì)導(dǎo)致審核被拒。 ASO100.com 建議，在審核期間務(wù)必保證服務(wù)器穩(wěn)定，避免審核人員審核時(shí)出現(xiàn)內(nèi)容加載失敗的情況，導(dǎo)致被拒。附被拒理由原文：We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks.
Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information.
It would be appropriate to revise such issue(s) in your application.
Next Steps
Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.17、應(yīng)用描述、截圖和應(yīng)用功能不符如果應(yīng)用的描述或截圖介紹的功能在審核期間沒(méi)有體現(xiàn)，則會(huì)被拒絕，如果介紹文案不夠詳細(xì)也會(huì)有一定概率被拒。附被拒理由原文：We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.18、應(yīng)用包含應(yīng)用推薦功能除特殊情況，蘋(píng)果明令禁止應(yīng)用內(nèi)推薦其他APP。附被拒理由原文：The 應(yīng)用推薦 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Next Steps
Please remove the 應(yīng)用推薦 feature from your app.19、應(yīng)用包含不正確的診斷功能如果你的應(yīng)用中，包含不真實(shí)的系統(tǒng)檢測(cè)或優(yōu)化功能，蘋(píng)果會(huì)認(rèn)為這項(xiàng)功能有誤導(dǎo)用戶的嫌疑，審核時(shí)會(huì)被拒絕。附被拒理由原文：We noticed that your app provides potentially inaccurate diagnostic functionality for iOS devices to the user.?

We’ve attached screenshot(s) for your reference.

Next Steps

Currently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.20、應(yīng)用提交的新版本與上一版差異過(guò)大如果你提交的新版本應(yīng)用與上一版相比，功能上變化過(guò)大，比如將游戲升級(jí)為工具類應(yīng)用，或在新版本中完全改掉前一版產(chǎn)品的功能，則會(huì)被蘋(píng)果拒絕。附被拒理由原文：We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.

Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.

It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.

If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.21、應(yīng)用違反當(dāng)?shù)胤煞ㄒ?guī)應(yīng)用程序必須遵守上線地區(qū)的法律法規(guī)，禁止含有賭博、色情、有償陪伴等違反法律的內(nèi)容，尤其為用戶提供付費(fèi)社交服務(wù)的APP，例如在線直播類APP，必須嚴(yán)格遵守相關(guān)規(guī)定。附被拒理由原文：Your app contains content - or facilitates, enables, and encourages an activity - that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.

We’ve attached screenshot(s) for your reference.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.22、應(yīng)用作者名與金融機(jī)構(gòu)名字不一致針對(duì)理財(cái)、P2P等金融相關(guān)產(chǎn)品，蘋(píng)果增加規(guī)定
開(kāi)發(fā)者的名字必須與APP內(nèi)的金融機(jī)構(gòu)名字保持一致，否則會(huì)被拒。
且由同一品牌的金融機(jī)構(gòu)提供服務(wù)的APP，必須發(fā)布在同一個(gè)開(kāi)發(fā)者賬號(hào)跟名稱下。
如果你已經(jīng)代表委托人或者公司發(fā)布了這些APP，你的委托人或者公司應(yīng)該注冊(cè)iOS開(kāi)發(fā)者賬號(hào)，并把你添加到他們的開(kāi)發(fā)者賬號(hào)里，這樣你就可以在他們賬號(hào)下面提交并發(fā)布APP了。附被拒理由原文：We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.

To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.

Section 1.2:
"You" and "Your" means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.

If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.23、應(yīng)用提供功能過(guò)于簡(jiǎn)單

應(yīng)用內(nèi)的功能不能太過(guò)單一，蘋(píng)果雖然理念中提倡“簡(jiǎn)單”，但并不代表能接受功能不夠完善的應(yīng)用，他們對(duì)應(yīng)用的核心要求，是希望能夠給用戶更有價(jià)值的體驗(yàn)。當(dāng)然，如果你的產(chǎn)品太有創(chuàng)意，可能蘋(píng)果的審核員沒(méi)能理解它的獨(dú)到之處，這樣的情況下，你可以通過(guò)申訴來(lái)更詳細(xì)的描述產(chǎn)品優(yōu)勢(shì)，以便通過(guò)審核。

附被拒理由原文：We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated - not limited in features and functionality.

We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn't do before or in a way they couldn't do it before.

We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn't understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.

本文轉(zhuǎn)載拇指巴士文章：http://mp.weixin.qq.com/s?__biz=MjM5OTAxODQzMA==&mid=400533941&idx=2&sn=f9450b4c2898afb007257af758d07e6d&scene=23&srcid=1215scIG4kMfpS86oFTABzp6#rd

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