sdram trp

TRP：電視收視點(diǎn) (TRP: Television Rating Point)

TRP is an abbreviation of "Television Rating Point".

TRP是“電視評分點(diǎn)”的縮寫 。

It is a system or standard of measurement which signifies the demand and popularity of a television program. It is used to evaluate and review which television program is viewed by the majority of viewers. This provides a measured rating of the preference of the viewers and displays the popularity and demand of the specific program. A higher TRP program signifies that the program is viewed and appreciated by a huge number of people. Its statistics and records measured rating are very helpful and valuable for the advertisers for the reason that, they put their advertisements in the duration of the programs, which have higher TRPs.

它是一種測量系統(tǒng)或標(biāo)準(zhǔn)，表示電視節(jié)目的需求和受歡迎程度。 它用于評估和查看大多數(shù)觀眾正在觀看的電視節(jié)目。 這提供了對觀眾偏愛的衡量等級，并顯示了特定節(jié)目的受歡迎程度和需求。 較高的TRP程序表示該程序已被許多人查看和欣賞。 它的統(tǒng)計(jì)數(shù)據(jù)和記錄的測評評分對廣告主來說非常有幫助和價(jià)值，因?yàn)樗麄儗V告放在具有較高TRP的節(jié)目期間。

TRP的計(jì)算 (Calculation of TRP)

In the present time, INTAM (Indian Television Audience Measurement) is the only organization that is operating in the sector of TRP calculation.

目前，INTAM(印度電視受眾測量)是唯一在TRP計(jì)算領(lǐng)域中運(yùn)作的組織。

It operates on two techniques:

它使用兩種技術(shù)進(jìn)行操作：

Frequency Monitoring Technique

頻率監(jiān)控技術(shù)

To determine TRP in this technique, a device is fixed with the TV sets of a small number of thousand viewers' houses to evaluate.

This device is known as People's meter and records the time and the program that the viewer watches on a specific day.

After that, a standard measurement is taken for the 30-day duration of time to be on familiar terms with viewership status.

People's meter is a highly expensive device that is imported from out of the country.

Picture Matching Technique

圖片匹配技術(shù)

In this technique, People's meter is incessant records a small segment of the picture that is watched on a specific TV set box.

After that, data is accumulated from the sample residences and used to analyze and evaluate the national rating of the programs.

This technique is highly trustworthy and relatively original in India.

TRP的優(yōu)勢 (Advantages of TRP)

Many advantages of TRP are given in the following, which comprise:

下面給出了TRP的許多優(yōu)點(diǎn)，包括：

• TRP of a channel facilitates companies in targeting their viewers based on the popularity and calculate their ROI.

  頻道的TRP可以幫助公司根據(jù)受歡迎程度來定位觀眾并計(jì)算投資回報(bào)率。

• It allows distribution companies to demand a higher price from advertisers when there are programs with higher ratings.

  當(dāng)節(jié)目收視率較高時(shí)，它使發(fā)行公司可以向廣告商要求更高的價(jià)格。

TRP的缺點(diǎn) (Disadvantages of TRP)

Many disadvantages of TRP are given in the following, which comprise:

下面給出了TRP的許多缺點(diǎn)，包括：

• Evaluation of TRP comprises evaluating viewership of preferred or chosen households out of the overall households.

  對TRP的評估包括評估整個(gè)家庭中首選或選定家庭的收視率。

• Higher TRP rating does not essentially mean the high quality of TV programs.

  較高的TRP等級本質(zhì)上并不意味著電視節(jié)目的高質(zhì)量。

Reference: Target_rating_point

參考： Target_rating_point

翻譯自: https://www.includehelp.com/dictionary/trp-full-form.aspx

sdram trp

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