計算機(jī)網(wǎng)絡(luò)與社會關(guān)系論文

Trends in Social Media : Persistence and Decay

Sitaram Asur Bernardo A. Huberman Gabor Szabo Chunyan Wang

February 8, 2011

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1

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2 Abstract inordinate amount of attention, thus bubbling to the top

in terms of popularity. Through their visibility, this popu-

b

e Social media generates a prodigious wealth of real-time lar topics contribute to the collective awareness of what is

F content at an incessant rate. From all the content that peo- trending and at times can also affect the public agenda of

7 ple create and share, only a few topics manage to attract the community.

enough attention to rise to the top and become temporal

At present there is no clear picture of what causes these

] trends which are displayed to users. The question of what

topics to become extremely popular, nor how some persist

Y factors cause the formation and persistence of trends is an in the public eye longer than others. There is considerable

important one that has not been answered yet. In this pa-

C evidence that one aspect that causes topics to decay over

. per, we conduct an intensive study of trending topics on

s time is their novelty [11]. Another factor responsible for

c Twitter and provide a theoretical basis for the formation,

總結(jié)

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