長尾關鍵詞seo

by Ben Rudolph

通過本·魯道夫

為什么您不應該忘記長尾SEO (Why you shouldn’t forget about long tail SEO)

A few months ago, I wrote about how I built ThingsOnReddit. It’s a site that finds the best Amazon products posted to Reddit and uses Amazon Affiliates to monetize it. I became HN famous for a few days or so, and then slowly disappeared into oblivion. That is when I realized that I would eventually run out of sites that got me that quick spike in hits, and would need to focus on building SEO for the website.

幾個月前，我寫了關于我如何構建ThingsOnReddit的文章 。 該網站可查找發布到Reddit的最佳Amazon產品，并使用Amazon Affiliates將其貨幣化。 我成為HN的著名人物幾天了，然后慢慢消失了。 那是當我意識到我最終將使我的點擊量Swift飆升的網站用光了，需要集中精力為網站建立SEO時。

I initially ran into some roadblocks, but have slowly built a predictable and growing amount of traffic to the site. Along the way, I learned much more about how my site was being used, and focused on improving the site for that use case.

最初，我遇到了一些障礙，但是慢慢地，該站點的流量卻可以預測并且在不斷增長。 在此過程中，我了解了更多有關如何使用我的網站的信息，并專注于針對該用例改進網站。

重新思考SEO策略 (Rethinking the SEO Strategy)

In the beginning, I tried to optimize for keywords that could potentially land users to my homepage. My thought process was this: the user lands on the homepage, finds an interesting subreddit and/or product, and then buys said product on Amazon. I even created a new homepage for users to land on that was a bit more friendly, and offered an easier way to navigate to subreddits.

一開始，我嘗試優化可能會吸引用戶訪問我的首頁的關鍵字。 我的想法是這樣的：用戶登陸首頁，找到一個有趣的subreddit和/或產品，然后在亞馬遜上購買該產品。 我什至為用戶創建了一個新的主頁，使之更加友好，并提供了一種更輕松的導航至subreddits的方法。

It was a bad strategy.

這是一個壞策略。

The table that changed my paradigm is below:

更改我的范例的表如下：

It’s hard to see, but the home page, which has the most page views upon landing, makes up only 11.27% of the total. Most users are landing either directly on a subreddit or a product page.

很難看到，但登陸時具有最多頁面瀏覽量的主頁僅占總數的11.27％。 大多數用戶都直接在subreddit或產品頁面上登陸。

It became abundantly clear that my SEO approach should be based on the breadth of the pages on my website.

很明顯，我的SEO方法應該基于我網站上頁面的廣度。

That is when I began to realize the power of long tail SEO. Long tail SEO means that you target niche Google keywords (usually 3+ or more words) that have low competition. This naturally happened to my site — there are hundreds of thousands of product pages with all sorts of strange keywords resulting from the comments of Redditors about the product.

從那時起，我開始意識到長尾SEO的強大功能。 長尾搜索引擎優化(SEO)意味著您定位競爭程度較低的細分Google關鍵字(通常3個或更多單詞) 。 這自然發生在我的網站上-有成千上萬的產品頁面，其中包含來自Redditor對產品的評論而產生的各種奇怪的關鍵字。

網站地圖 (Sitemaps)

Sitemaps tell a search engine about the structure of your website. It’s not usually needed if your site is small and well-linked together, but my site was sprawling and huge.

Sitemap告訴搜索引擎您的網站結構。 如果您的網站很小且鏈接緊密，則通常不需要它，但是我的網站卻龐大而龐大。

I created a sitemap to include the maximum number of URLs, 50,000. ThingsOnReddit has a page for every subreddit and Amazon product mentioned on Reddit, so there are a lot of potential pages to index (far more than 50,000). Google takes its sweet time indexing your pages, but as it did index my pages, my SEO presence grew by over 1000%.

我創建了一個站點地圖，以包含最多50,000個URL。 ThingsOnReddit在Reddit上提到的每個subreddit和Amazon產品都有一個頁面，因此有很多潛在頁面可供索引(遠遠超過50,000)。 Google抽出寶貴的時間為您的頁面建立索引，但隨著它為我的頁面建立索引，我的SEO存在率增長了1000％以上。

鏈接標簽 (Link Tags)

Getting these right is essential to optimizing your SEO presence. I initially launched ThingsOnReddit without thinking about this. That was a mistake.

正確處理這些對于優化您的SEO形象至關重要。 最初我沒有考慮這個問題就啟動了ThingsOnReddit。 那是個錯誤。

<link rel="canonical" href=""/>

<link rel="canonical" href=" ” />

This is critical if you have a site that does any sort of pagination. This tag tells Google that the current page is actually the same as the URL in the href attribute. This is often used when blogs (like Medium) repost posts from other sites, but it’s also necessary when you have URL schemas like below:

如果您有一個進行任何分頁的網站，這至關重要。 此標記告訴Google當前頁面實際上與href屬性中的URL相同。 當博客(如中型)從其他站點轉發帖子時，通常使用此方法，但是當您具有如下所示的URL架構時，也很有必要：

https://thingsonreddit.com/things/r/buildapc?page=1https://thingsonreddit.com/things/r/buildapc?page=2https://thingsonreddit.com/things/r/buildapc?page=3

Or even:

甚至：

https://thingsonreddit.com/things/r/buildapc?order_by=n_references_in_subreddithttps://thingsonreddit.com/things/r/buildapc?order_by=created_utchttps://thingsonreddit.com/things/r/buildapc?order_by=score

The problem I came across was that Google would index the URL:

我遇到的問題是Google會對URL進行索引：

https://thingsonreddit.com/things/r/buildapc?page=7

And that URL would show up in the Google search results. Then a user would land on page 7 when I obviously wanted them to land on page 1. rel="canonical” will tell Google to ignore all the URL params and just index https://thingsonreddit.com/things/r/buildapc .

該網址將顯示在Google搜索結果中。 然后，當我顯然希望他們登陸第1頁時，用戶便登陸了第7頁rel="canonical”將告訴Google忽略所有URL參數，而僅對https://thingsonreddit.com/things/r/buildapc索引。

<link rel="next|prev" href=""/>

<link rel="next|prev" href=" ” />

This tells Google that the next logical page (or previous if you specify prev) is the URL in the href attribute. Google says they can usually figure it out on their own, but in my experience, they didn’t get it right. It takes a while for Google to make adjustments, so get it right the first time.

這告訴Google，下一個邏輯頁面(如果指定prev則為上一個邏輯頁面)是href屬性中的URL。 谷歌表示，他們通常可以自己解決這個問題，但是根據我的經驗，他們做錯了。 Google會花一些時間進行調整，因此請在第一時間正確進行調整。

內部連結 (Internal Links)

When building an affiliate link site, it’s tempting to build your website to get the user to Amazon (or whatever affiliate site) as quickly as possible. Initially that was what I sought to do.

在構建會員鏈接站點時，很容易建立您的網站以使用戶盡快到達亞馬遜(或任何會員站點)。 最初，這就是我想要做的。

On the first implementation, users were taken straight to Amazon to get the affiliate click as quickly as possible.

在第一個實施方案中，用戶被直接帶到亞馬遜以盡快獲得會員點擊。

The thing I eventually learned was that users that are going to buy a product will eventually click the Amazon link if they want the product. It is far more important to have individual product pages for each product so that each one can be indexed individually and show up in search results.

我最終了解到的是，要購買產品的用戶最終會在需要該產品時單擊Amazon鏈接。 每個產品都有單獨的產品頁面，這樣每個產品都可以單獨索引并顯示在搜索結果中，這一點更為重要。

分析工具 (Analytics)

Part of having a better SEO presence is building a good user experience. The better the user experience, the lower your bounce rate, and the more favorably Google will look on your site. A key part of understanding how to make a good experience is to track all the things.

更好的SEO表現的一部分是建立良好的用戶體驗。 用戶體驗越好，跳出率越低，Google在您的網站上看起來就越有利。 理解如何獲得良好體驗的關鍵部分是跟蹤所有事物。

It’s harder to tell how changing the user experience directly modifies your bounce rate or Google search ranking unless you do some sort of A/B testing, but analytics can point you in the right direction.

除非您進行某種A / B測試，否則很難說改變用戶體驗是如何直接改變跳出率或Google搜索排名的，但分析可以為您指明正確的方向。

For example, I was under the impression it is always good to build a mailing list. So I began aggressively showing a newsletter signup modal when a user scrolls to the bottom of the page:

例如，我覺得建立一個郵件列表總是好的。 因此，當用戶滾動到頁面底部時，我開始積極展示新聞簡報注冊模式：

I tried this for months, and I got 0 signups after showing the modal 609 times. Needless to say, this is an extremely annoying feature and it yielded no signups, so I killed it.

我試了幾個月，在顯示609次模態后獲得了0個注冊 。 不用說，這是一個非常煩人的功能，并且沒有注冊，所以我殺死了它。

結果 (The Results)

After letting ThingsOnReddit run by itself for a while, I’m happy to announce some better results.

在讓ThingsOnReddit自行運行一段時間之后，我很高興地宣布一些更好的結果。

The month that received the most clicks to Amazon (thus far) was November, yet it was also the month with the least revenue. Most of these clicks were generated through Social traffic when I tried to ram the site down people’s throats via various social media sites.

迄今為止，獲得亞馬遜點擊次數最多的月份是11月，但它也是收入最少的月份。 當我嘗試通過各種社交媒體網站將網站推向人們的喉嚨時，這些點擊大多數是通過社交流量產生的。

It turns out, focusing on organic search is better not only for sustainable recurring users, but also users who genuinely want to buy products and are more likely to convert.

事實證明， 專注于自然搜索不僅對可持續的經常性用戶有好處，而且對于真正想購買產品并且更有可能轉化的用戶來說也更好 。

Going forward, I’m going to continue to push on improving the site’s Google search ranking, by both refining the site’s experience as well as trying to grow the number of sites linking to ThingsOnReddit.

展望未來，我將繼續完善網站的體驗，并嘗試增加鏈接到ThingsOnReddit的網站數量，以繼續改善網站的Google搜索排名。

翻譯自: https://www.freecodecamp.org/news/why-you-shouldnt-forget-about-long-tail-seo-34782120b855/

長尾關鍵詞seo

總結

以上是生活随笔為你收集整理的长尾关键词seo_为什么您不应该忘记长尾SEO的全部內容，希望文章能夠幫你解決所遇到的問題。

如果覺得生活随笔網站內容還不錯，歡迎將生活随笔推薦給好友。