Managing a YouTube channel is a lot of work. It includes content experimentation which can make or break your SEO effectiveness for your channel. How can we track our channel’s performance to see what works?

管理YouTube頻道需要做很多工作。 它包括內容試驗，可以提高或破壞您的頻道的SEO效果。 我們如何跟蹤頻道的效果以查看效果如何？

• Why is SEO important?

  SEO為什么重要？

• How is SEO important to YouTube?

  SEO對YouTube有何重要意義？

• And what is Google Analytics?

  什么是Google Analytics(分析)？

• How do I connect my channel?

  如何連接我的頻道？

• What will I be able to see?

  我將看到什么？

• What won’t I be able to see?

  我看不到什么？

• What else can I do with YouTube and Google Analytics?

  YouTube和Google Analytics(分析)還能做什么？

SEO為什么重要？ (Why is SEO important?)

SEO, or Search Engine Optimization, is the practice of writing and organizing content in a way that search engines like Google can crawl and ultimately understand what your website or YouTube channel is about.

SEO(或搜索引擎優化 )是一種編寫和組織內容的做法，以使Google等搜索引擎可以抓取并最終了解您的網站或YouTube頻道的內容。

Using this information, Google and others make decisions with their algorithms to determine which content is of higher quality, more relevant, and more likely to answer the question you’re looking for on their search engine in the first place. With that information, the search engines rank this content and display their results ordered by those rankings.

Google和其他公司利用這些信息來決定自己的算法，以確定哪些內容的質量更高，更相關，并且更可能首先在搜索引擎上回答您要查找的問題。 搜索引擎利用這些信息對內容進行排名，并按照這些排名顯示其結果。

SEO對YouTube有何重要性？ (How is SEO important to YouTube?)

Just like any other website, YouTube gets crawled by Google and other search engines. Additionally, YouTube has its own internal search that will take these same things into consideration when deciding how to display results on a YouTube search.

就像任何其他網站一樣，YouTube也會被Google和其他搜索引擎抓取。 此外，YouTube擁有自己的內部搜索，在決定如何在YouTube搜索結果上顯示結果時會考慮到這些相同的因素。

This means, depending on how well you create your descriptions, manage your keywords, or name your videos, it could impact how well your videos rank in the results. And this can impact how many views your videos get.

這意味著，取決于您創建描述，管理關鍵字或命名視頻的程度，這可能會影響視頻在結果中的排名。 這會影響您的視頻獲得的觀看次數。

This also applies to your channel. You have opportunities to experiment with effectiveness through the content you feature, your channel description, and the name of your channel.

這也適用于您的頻道。 您可以通過功能內容，頻道說明和頻道名稱來嘗試效果。

什么是Google Analytics(分析)？ (And what is Google Analytics?)

Google Analytics is a free analytics tool from Google that will allow you to gain better insights into your traffic. I previously wrote about what is Google Analytics and how you can make sense of it which provides a more in depth view. So if you want to learn a little more before diving in, I highly recommend starting there.

Google Analytics(分析)是Google提供的免費分析工具 ，可讓您更好地了解流量。 之前，我曾寫過什么是Google Analytics(分析)以及如何利用它來提供更深入的了解。 因此，如果您想在潛水之前學習更多一點，我強烈建議從這里開始。

如何連接我的頻道？ (How do I connect my channel?)

設置新的跟蹤代碼 (Setting up a new tracking code)

To start, we’ll need a tracking code from Google Analytics. Google has some great up to date resources on how to do this, so I'm not going to try to re-explain here:

首先，我們需要來自Google Analytics(分析)的跟蹤代碼。 Google擁有有關如何執行此操作的最新資源，因此在這里我不會嘗試重新解釋：

• Setting up a new property

  設置一個新屬性

• Getting your Tracking ID

  獲取您的跟蹤ID

Though some say you can use your website’s property and create a filtered View, I recommend starting with a separate property. That way you don’t have to worry about any data crossover or setting up complicated filters.

盡管有人說您可以使用網站的屬性并創建過濾的視圖，但我還是建議您從一個單獨的屬性開始。 這樣，您不必擔心任何數據交叉或設置復雜的過濾器。

Your tracking ID will be in the following format: UA-######-#. Once you have that, we're ready to go.

您的跟蹤ID將采用以下格式： UA-######-# 。 一旦有了，我們就可以開始了。

將您的跟蹤代碼添加到YouTube (Adding your tracking code to YouTube)

There are a few steps we have to navigate through to find where we can set up our Google Analytics account. If you want to skip to the right place, you can visit youtube.com/advanced_settings.

我們必須完成幾個步驟，才能找到可以設置Google Analytics(分析)帳戶的位置。 如果您想跳到正確的位置，可以訪問youtube.com/advanced_settings 。

To take the long route, which will also help you get a little more familiar with your YouTube account, first head over to the Settings section from within your YouTube Studio page.

要走很長一段路，這也有助于您更熟悉YouTube帳戶，請先從YouTube Studio頁面中轉到“ 設置”部分。

Once selected, find the Advanced channel settings link by visiting Channel, Advanced Settings, and then scrolling down to the bottom.

選擇后，通過訪問Channel ， Advanced Settings ，然后向下滾動到底部，找到Advanced channel settings鏈接。

Finally, scroll down to the bottom of the page again, find the Google Analytics property tracking ID field, enter the tracking ID you created, and hit save.

最后，再次向下滾動到頁面底部，找到Google Analytics(分析)屬性跟蹤ID字段，輸入您創建的跟蹤ID，然后點擊保存。

坐下來等 (Sit back and wait)

Google Analytics will only show your website traffic from the point it was set up and through the future. Unfortunately we can’t check out that weekend your video first went viral if you didn’t have Google Analytics set up then, but at least we’re prepared for the next time!

Google Analytics(分析)將僅顯示從設置之日到未來的網站訪問量。 不幸的是，如果您當時未設置Google Analytics(分析)，那么我們不能在周末檢查您的視頻是否具有病毒性，但是至少我們為下一次做好了準備！

That said, now's the time to continue working hard on your channel since you have the ability to track how that hard work is paying off as people visit your channel.

就是說，現在是時候繼續在您的頻道上繼續努力了，因為您可以跟蹤當人們訪問您的頻道時，這種艱辛的工作如何獲得回報。

可選：設置站點搜索 (Optional: Setting up Site Search)

Setting up Google Analytic’s Site Search feature gives us an easy way to separate out search usage to make it easier to gain insight into how people are searching our channel.

設置Google Analytic的“網站搜索”功能可讓我們輕松地區分搜索使用情況，從而更輕松地了解人們如何搜索我們的頻道。

To enable Site Search, we want to go to the Admin section of our Google Analytics property and then navigate over to View Settings. Once there, under the Site Search settings at the bottom, first click the button to toggle on Site search Tracking, then type “query” into the Query parameter input.

要啟用“網站搜索”，我們要轉到Google Analytics(分析)媒體資源的“ 管理”部分，然后導航至“ 查看設置” 。 到達那里后，在底部的“ 網站搜索”設置下，首先單擊按鈕以打開“ 網站搜索跟蹤” ，然后在“查詢” 參數輸入中鍵入“ query”。

Optionally, though recommended, you can select to strip query parameters out of your URL. This means that in your main content view, you will see all traffic as /search instead of many instances of /search?query=[keyword], which can be more cumbersome to analyze.

(可選)(盡管推薦)您可以選擇從URL中剝離查詢參數。 這意味著在您的主內容視圖中，所有流量將顯示為/ search，而不是/ search？query = [keyword]的許多實例，這可能會使分析變得更加麻煩。

Note: before you set this up, it’s generally recommended to have more than one view for your property. I would recommend having at least 2 views, a Raw Data view and Main view. You would only apply the Site Search feature to your Main view. This will help to make sure you can always see the unfiltered Raw Data view if you want.

注意：在進行此設置之前， 通常建議您的媒體資源擁有多個視圖 。 我建議至少有2個視圖，即“原始數據”視圖和“主”視圖。 您只能將“站點搜索”功能應用于主視圖。 如果需要，這將有助于確保您始終可以看到未過濾的原始數據視圖。

我將看到什么？ (What will I be able to see?)

有多少人訪問了我的頻道？ (How many people visited my channel?)

The first thing we get immediately with our new data when we open up our Google Analytics property is how many people visited our site.

當我們打開Goog??le Analytics(分析)媒體資源時，我們首先獲得的新數據就是訪問我們網站的人數。

The default here is in the past 7 days, but you can change the time range in the bottom left corner of the panel.

默認值是過去7天，但是您可以在面板的左下角更改時間范圍。

What this also provides is a quick insight into how the number of people has changed since the previous period (the 7 days before in this example). As we can see here, the number of people this week has increased by 13.9% which is awesome news for freeCodeCamp’s YouTube channel, proving whatever they did is working.

這還提供了快速的洞察力，以了解自上一時期(在此示例中為前7天)以來的人數變化。 正如我們在這里看到的那樣，本周的人數增加了13.9％，對于freeCodeCamp的YouTube頻道而言，這是一個了不起的消息，證明了他們所做的一切都是有效的。

人們如何找到我們的頻道？ (How are people finding our channel?)

So how do we figure out if the strategies we’re using (like SEO) to get people to our channel are effective? By analyzing our organic search traffic.

那么，如何確定我們使用的策略(例如SEO)來吸引人們進入我們的渠道是否有效？ 通過分析我們的自然搜索流量。

By navigating to the Source/Medium report by visiting Acquisition, All Traffic, then Source/Medium, we can see what sources are providing our YouTube channel the most traffic.

通過依次訪問Acquisition ， All Traffic ， Source / Medium導航到Source / Medium報告，我們可以看到哪些源為YouTube頻道提供了最多的訪問量。

By clicking in to google / organic, we can also see how this has changed over time.

通過點擊google / Organic ，我們還可以看到隨著時間的變化。

While analyzing a single week isn’t the most effective, being able to tell how your organic traffic has changed over multiple weeks will be able to tell you if your strategy is working.

雖然分析一個星期并不是最有效的方法，但是能夠確定您的自然流量在多個星期中發生了什么變化，就可以告訴您您的策略是否有效。

人們來自哪些網站和頁面？ (What websites and pages are people coming from?)

Navigating to the Referrals report by going to Acquisition, All Traffic, and then Referrals, we can see that most of the referral traffic for the freeCodeCamp YouTube is from freeCodeCamp.org itself.

通過將采集 ， 所有的流量 ，然后轉介導航到引薦報告中，我們可以看到，大部分的引薦流量的freeCodeCamp的YouTube是freeCodeCamp.org本身。

But say we want to see what pages those referrals are coming from. We can find this out by clicking on the freecodecamp.org link in the view above where we can see a full breakdown of which pages are giving the channel the most traffic.

但是說，我們想看看這些推薦來自什么頁面。 我們可以通過單擊上方視圖中的freecodecamp.org鏈接來找到答案，在該視圖中可以查看哪些頁面為該頻道帶來最多流量的完整細分。

人們在我的頻道上搜索什么？ (What are people searching for on my channel?)

After setting up Site Search on your Google Analytics account, you’ll be able to get better insight into how people are actually searching your site.

在您的Google Analytics(分析)帳戶上設置“ 網站搜索”后，您將能夠更好地了解人們實際上是如何搜索您的網站的。

Here we can see what keywords people want to see the most, meaning we can tailor our content and future videos to those keywords, making our channel more effective.

在這里，我們可以看到人們最想看到哪些關鍵字，這意味著我們可以針對這些關鍵字定制內容和將來的視頻，從而使我們的頻道更加有效。

更多見解 (More insights)

By default, you’ll get a lot of other cool insights from Google Analytics that are baked in like where your visitors are physically located and whether they’re visiting on a desktop or mobile device.

默認情況下，您會從Google Analytics(分析)中獲得許多其他很棒的見解，例如訪問者的實際位置以及訪問者是在臺式機還是移動設備上訪問。

To learn more about what you can see, check out my article on making sense of Google Analytics.

要了解有關您所看到的內容的更多信息，請參閱我的文章“了解Google Analytics(分析)” 。

我看不到什么？ (What won’t I be able to see?)

While the information you’ll discover through Google Analytics is important, it’s not all inclusive. There are many points you’ll need to dive into YouTube’s own Analytics tool to see.

雖然您將通過Google Analytics(分析)發現的信息很重要，但并不全部。 您需要深入了解YouTube自己的Google Analytics(分析)工具，這有很多要點。

視頻分析 (Video analytics)

Video states and actions aren’t going to be visible in Google Analytics, which includes things like Play, Pause, and time watched.

視頻狀態和動作不會在Google Analytics(分析)中顯示，其中包括播放，暫停和觀看時間等內容。

However, by using the Engagement tab in the YouTube Studio Analytics section, we can see how long people are watching our videos and a graph of the Audience retention. This will help us determine how the content of our videos is performing.

但是，通過使用YouTube Studio Analytics(分析)部分中的“ 參與度”標簽，我們可以看到人們觀看我們的視頻多長時間以及受眾群體保留情況的圖表。 這將有助于我們確定視頻內容的效果。

訂戶 (Subscribers)

You’re not going to be able to gain insights into how the visitors on your channel are subscribing.

您將無法獲得有關您頻道上的訪問者訂閱方式的見解。

The good news is you can find this by visiting the the Analytics section in your YouTube Studio page, then clicking the Audience tab at the top.

好消息是，您可以通過訪問YouTube Studio頁面中的“ 分析”部分，然后單擊頂部的“ 受眾群體”標簽來找到它。

深入了解YouTube Studio分析 (Dig in to YouTube Studio Analytics)

There’s a whole lot you can find out if you dig around YouTube Studio Analytics. Take the time to poke around both Analytics report solutions and learn what information is most useful to providing an impactful experience for your channel.

如果您深入了解YouTube Studio Analytics，則可以找到很多東西。 花點時間探討兩種Google Analytics(分析)報告解決方案，并了解哪些信息對為您的頻道提供有意義的體驗最有用。

YouTube和Google Analytics(分析)還能做什么？ (What else can I do with YouTube and Google Analytics?)

跟蹤從YouTube到您網站的鏈接 (Track links from YouTube to your website)

If you have a website outside of your YouTube channel and have Google Analytics set up on it, you can build custom URLs that will allow you to see your YouTube traffic as a campaign. This is useful not only for YouTube, but any other source you’re directing traffic to your website from.

如果您的網站不在YouTube頻道中，并且已在其中設置Google Analytics(分析)，則可以構建自定義URL，以使您可以查看廣告系列的YouTube流量。 這不僅對YouTube有用，而且對您將流量從中引到您網站的任何其他來源都很有用。

Google Analytics provides this capability using URL parameters attached to the links. You can learn more about the setup and what you need to do with Google’s Analytics Help site.

Google Analytics(分析)使用鏈接中附帶的URL參數提供此功能。 您可以了解有關設置的更多信息以及需要使用Google Analytics(分析)幫助網站進行的操作 。

It should also be noted that you don’t really need to set up your YouTube channel with Google Analytics to make use of this feature.

還應注意的是，您實際上并不需要通過Google Analytics(分析)設置YouTube頻道即可使用此功能。

跟蹤嵌入到您網站上時觀看視頻的方式 (Track how videos are watched when embedded on your website)

YouTube provides an API that developers can use to write custom JavaScript and track usage of embedded videos on a given website.

YouTube提供了一個API ，開發人員可以使用該API編寫自定義JavaScript并跟蹤給定網站上嵌入式視頻的使用情況。

Using this, we can send custom events based on time references or video actions (like play and pause) to get a better idea of how the videos on our site are being used.

使用此功能，我們可以根據時間參考或視頻操作(例如播放和暫停)發送自定義事件，以更好地了解如何使用我們網站上的視頻。

To be clear – this is only for videos embedded on your website and will probably track usage with your website's Google Analytics property unless you configure it otherwise.

需要說明的是–這僅適用于嵌入在您網站上的視頻，除非您另行配置，否則可能會跟蹤網站Google Analytics(分析)媒體資源的使用情況。

Check out YouTube iFrame Player API for more info.

查看YouTube iFrame Player API以獲得更多信息。

默認情況下，Google Analytics(分析)提供的幾乎所有內容 (Pretty much anything Google Analytics provides by default)

There’s a whole lot you can do with Google Analytics, whether it’s getting better visibility into where people are coming from or where they’re physically located. And by connecting your YouTube channel you automatically get those insights.

使用Google Analytics(分析) ， 您可以做很多事情 ，無論它是為了讓人們更好地了解其來歷或地理位置。 通過連接您的YouTube頻道，您可以自動獲得這些見解。

資源越多，您可以獲得的見解越多 (The more resources, the more insight you can gain)

Though there are benefits to both YouTube Analytics and Google Analytics, having more information will ultimately help you make better judgement calls about how you manage your channel and content. Use these tools to help launch yourself to inevitable YouTube stardom!

盡管YouTube Analytics(分析)和Google Analytics(分析)都有好處，但是擁有更多信息最終將幫助您更好地判斷如何管理頻道和內容。 使用這些工具來幫助您提升自己在YouTube上的知名度！

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翻譯自: https://www.freecodecamp.org/news/how-to-set-up-and-track-youtube-channel-performance-with-google-analytics/

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