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qr码是二维码码_如何使用QR码进行有效的营销和推广

發布時間：2023/11/29 编程问答 32 豆豆

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qr碼是二維碼碼

Efficient means doing things right. Effective is about doing the right things.

高效意味著做正確的事。有效就是做正確的事。

I am an advocate for efficiency and effectiveness. There must be a more efficient way to share contact details other than manually typing details into my mobile phone when I meet a new business contact.

我是效率和效力的倡導者。當我遇到新的業務聯系人時，除了手動在手機中鍵入詳細信息外，必須有一種更有效的共享聯系人詳細信息的方法。

通過掃描QR碼在手機上添加新聯系人 (Add a new contact on your mobile phone by scanning a QR Code)

When Google launched the Google Contacts app in 2017, users could share contact information with QR codes. To add a new contact, simply scan a person's QR code to save their contact information on your phone.

當Google在2017年啟動Google聯系人應用時，用戶可以使用QR碼共享聯系人信息。要添加新聯系人，只需掃描某人的QR碼以將其聯系信息保存在手機上。

I personally think that such an efficient way to save contact details should be implemented on business cards and marketing brochures.

我個人認為，應該在名片和市場營銷手冊上采用這種有效的保存聯系方式的方法。

The trend did not seem to take off, maybe because people did not know how to create the QR Codes in the first place.

這種趨勢似乎并沒有起飛，可能是因為人們最初并不知道如何創建QR碼。

創建自定義聯系人QR碼列表 (Create a list of customized contacts QR Codes)

I made use of a Google Sheets template to generate the contact QR codes.

我利用Google表格模板來生成聯系人QR碼。

Open the template (template link here) in another tab. Then click on “File -> Make a copy” to save it to your own "My Drive" (Google Drive account).

在另一個標簽中打開模板( 此處為模板鏈接 )。然后點擊“文件->制作副本”，將其保存到您自己的“我的云端硬盤”(Google云端硬盤帳戶)。

Note that this Google Sheets template seems to only work on desktops, not on mobile phones.

請注意，此Google表格模板似乎僅適用于臺式機，不適用于手機。

You can use this template by updating First Name, Last Name, Mobile Phone number and Email address. The contact QR Code will be generated in the next column based on these 4 fields.

您可以通過更新名字，姓氏，手機號碼和電子郵件地址來使用此模板。聯系人QR代碼將基于這4個字段在下一列中生成。

=image(“https://chart.googleapis.com/chart?chs=150x150&cht=qr&chl=BEGIN:VCARD%0AN:" & A3 & “%20” & B3 & “%0ATEL;CELL:” & C3 & “%0AEMAIL:” & D3 & “%0AEND:VCARD”)

Then another person can scan the generated QR code to add the contact details to their phone.

然后其他人可以掃描生成的QR碼，以將聯系人詳細信息添加到他們的手機中。

After scanning, simply click on “Save” to add the information to Contacts.

掃描后，只需單擊“保存”即可將信息添加到聯系人。

This contact list QR Code template will be useful when you meet new people in a team or at a tradeshow and want to gather everyone’s contact details.

當您在團隊中或在展會上結識新朋友并想收集每個人的聯系方式時，此聯系人列表QR Code模板將非常有用。

創建單個自定義聯系人QR碼 (To create a single customized contacts QR Code)

Go to QR Code Generator, and select ‘vCard’ where you can customize various fields. Remember to test it out, as some fields do not allow special characters like "," or "@".

轉到QR Code Generator ，然后選擇“ vCard”，您可以在其中自定義各個字段。記住要進行測試，因為某些字段不允許使用特殊字符，例如“，”或“ @”。

You can also add this QR code to your business cards and marketing brochures. Customers and business people can then easily scan and save your contact details to their mobile phones.

您也可以將此QR代碼添加到您的名片和營銷手冊中。客戶和業務人員然后可以輕松掃描并將您的聯系信息保存到他們的手機中。

通過掃描QR碼訪問網站 (Go to a website by scanning a QR Code)

Newer versions of iPhone and Android phones are equipped with QR code scanning in the camera app. Simply turn on the camera and hover over the QR Code to scan it. Then you can click the popup to go to the web address URL embedded.

較新版本的iPhone和Android手機在相機應用中配備了QR碼掃描功能。只需打開相機并將鼠標懸停在QR碼上即可對其進行掃描。然后，您可以單擊彈出窗口以轉到嵌入的網址。

For example, try to scan this QR code:

例如，嘗試掃描以下QR碼：

創建自己的自定義QR碼 (To create your own customized QR Codes)

I usually go to QR Code Monkey to create a customized QR codes. It is friendly and free to use, and there are more options if you want to:

我通常會去QR Code Monkey創建一個定制的QR碼。它非常友好并且可以免費使用 ，并且如果您要以下話，還有更多選擇：

add a logo image in the middle (this can be your company logo!)
在中間添加徽標圖像(可以是您的公司徽標 ！)
set a color (to follow your corporate identity)
設置顏色(以遵循您的公司標識 )
use some other other customized design
使用其他定制的設計

So now you can easily create marketing materials with QR code of your company's website.

因此，現在您可以使用公司網站的QR碼輕松創建營銷材料。

名片和營銷手冊的QR碼 (QR Codes for name cards and marketing brochures)

I hope the tips above are useful for getting things done more efficiently and effectively. All the best to your marketing and outreach efforts!

我希望上面的技巧對提高效率和完成工作很有用。祝您營銷和推廣工作一切順利！

Thank you for reading!

感謝您的閱讀！

翻譯自: https://www.freecodecamp.org/news/making-use-of-qr-codes-for-effective-marketing-and-reach/