data studio_面向营销人员的Data Studio —报表指南
data studio
In this guide, we describe both the theoretical and practical sides of reporting with Google Data Studio. You can use this guide as a comprehensive cheat sheet in your everyday marketing.
在本指南中，我們描述了使用Google Data Studio進(jìn)行報(bào)告的理論和實(shí)踐方面。 您可以在日常營銷中將本指南用作全面的備忘單。
Data Studio用于市場營銷報(bào)告的優(yōu)點(diǎn)和局限性 (Benefits and Limitations of Data Studio for Marketing Reporting)
You’re probably familiar with Google Analytics and how to build reports there. Maybe you’ve even come up against the limit of 12 widgets in Google Analytics Dashboards. This and other limitations are why marketers start to use more advanced tools such as Data Studio that has lots of reporting templates. Moreover, Data Studio is a reliable tool for marketers and analysts to visualize tasks and regularly generate reports.
您可能熟悉Google Analytics(分析)以及如何在其中生成報(bào)告。 也許您甚至遇到了Google Analytics(分析)儀表板中12個小部件的限制 。 這和其他限制是為什么營銷人員開始使用更高級的工具(例如具有大量報(bào)告模板的Data Studio)的原因。 此外，Data Studio是營銷人員和分析人員可視化任務(wù)并定期生成報(bào)告的可靠工具。
Let’s proceed to the benefits of Data Studio and see how it helps marketers visualize their reports:
讓我們繼續(xù)了解Data Studio的好處，看看它如何幫助營銷人員形象化其報(bào)告：
- Data Studio is free and stands a foot taller than other free visualization tools Data Studio是免費(fèi)的，并且比其他免費(fèi)的可視化工具高一英尺
- Unlimited number of graph and chart widgets in one dashboard with simple drag-and-drop building 一個儀表板中無限數(shù)量的圖形和圖表小部件，通過簡單的拖放即可構(gòu)建
- Plenty of widget types for personalization 大量用于個性化的小部件類型
- Possibilities for branding your dashboards 品牌儀表板的可能性
240+ connectors allow access to 500+ datasets
240多個連接器允許訪問500多個數(shù)據(jù)集
- Familiar instant sharing options as in other Google products 和其他Google產(chǎn)品一樣，熟悉的即時共享選項(xiàng)
- Interactive features and dynamic widget updating 互動功能和動態(tài)小部件更新
- Plenty of ready-to-use dashboards, free templates, and how-to tutorials 大量現(xiàn)成的儀表板，免費(fèi)模板和使用方法教程
- Simple sharing options 簡單的共享選項(xiàng)
- Embedding on social media so your dashboards always look nice 嵌入社交媒體，因此您的儀表板始終看起來不錯
With these features, marketers can build, present, and share their dashboards based on multiple sources however they imagine. But those who have tried Data Studio at least once know that these pros come with their cons.
利用這些功能，營銷人員可以根據(jù)自己的想象，基于多種來源來構(gòu)建，展示和共享其儀表板。 但是那些曾經(jīng)嘗試過Data Studio至少一次的人知道這些優(yōu)點(diǎn)伴隨著他們的缺點(diǎn)。
Limitations of Data Studio include:
Data Studio的局限性包括：
- No option for downloading PDFs. If your boss likes reports built-in spreadsheets, she or he won’t appreciate Data Studio. 沒有下載PDF的選項(xiàng)。 如果您的老板喜歡報(bào)表內(nèi)置電子表格，那么她或他將不會喜歡Data Studio。
- No automated report building. If there’s a change in the base file, you have to go to View and refresh the whole report. 沒有自動生成報(bào)告。 如果基本文件有更改，則必須轉(zhuǎn)到“查看”并刷新整個報(bào)告。
Even though the number of connectors is huge, data blending is allowed only for four sources, and they need at least one set of shared dimensions as a join key. Each time blending happens, the whole dashboard takes longer to load and becomes buggier.
盡管連接器數(shù)量巨大，但僅允許四個源進(jìn)行數(shù)據(jù)混合 ，并且它們至少需要一組共享維作為連接鍵。 每次進(jìn)行混合時，整個儀表板的加載時間都會更長，并且變得更加笨拙。
- Even 240 connectors might not be enough. To add and blend data before visualization, you need additional time and resources. 甚至240個連接器可能還不夠。 要在可視化之前添加和混合數(shù)據(jù)，您需要額外的時間和資源。
- Branding possibilities are quite modest for modern appetites and presentation needs. 對于現(xiàn)代的胃口和展示需求，品牌的可能性很小。
When you’re dealing with the simple task of reporting from one or two advertising services, Data Studio might be an efficient tool. But is a simple linear report a frequent flyer in any marketing department?
當(dāng)您處理一項(xiàng)或兩項(xiàng)廣告服務(wù)中的報(bào)告這一簡單任務(wù)時，Data Studio可能是一種有效的工具。 但是，簡單的線性報(bào)告是否在任何營銷部門都是常客？
Typically, you need to track different metrics all in one place in real-time with a blend of dozens of datasets from advertising accounts, your website or Google Analytics, keyword analyzers, CRM systems, call tracking systems, email campaigns, etc. But Data Studio can’t help you out with this, as it’s only a visualization tool.
通常，您需要使用來自廣告帳戶，您的網(wǎng)站或Google Analytics(分析)，關(guān)鍵字分析器，CRM系統(tǒng)，呼叫跟蹤系統(tǒng)，電子郵件活動等的數(shù)十個數(shù)據(jù)集來實(shí)時地一次跟蹤不同的指標(biāo)。 Studio不能幫您解決這個問題，因?yàn)樗皇且粋€可視化工具。
For blending and collecting data, you can use OWOX BI. Here’s a brief list of its benefits:
為了混合和收集數(shù)據(jù)，可以使用OWOX BI。 以下是其好處的簡要列表：
- Works with all your sources and for all purposes 可與所有來源一起使用，并且用途廣泛
- Can easily deal with UTM tags in your advertising campaign statistics 可以輕松處理廣告系列統(tǒng)計(jì)信息中的UTM標(biāo)簽
- Automatically checks data quality and reports all errors 自動檢查數(shù)據(jù)質(zhì)量并報(bào)告所有錯誤
- Collects everything in a single dataset in Google BigQuery and natively connects that dataset with Data Studio so you can enjoy full-fledged reporting 將所有數(shù)據(jù)收集到Google BigQuery中的單個數(shù)據(jù)集中，并將該數(shù)據(jù)集與Data Studio本地連接，以便您享受完整的報(bào)告
It’s important to solve your data issues before you actually get into Data Studio. Doing so will save you time and help you figure out what you can present in your dashboard.
在您真正進(jìn)入Data Studio之前，解決數(shù)據(jù)問題非常重要。 這樣做可以節(jié)省您的時間，并幫助您弄清楚儀表板中可以顯示的內(nèi)容。
Let’s find out how to start working with Data Studio after all your data is ready.
讓我們了解所有數(shù)據(jù)準(zhǔn)備就緒后如何開始使用Data Studio。
Data Studio如何工作 (How Data Studio Works)
準(zhǔn)備數(shù)據(jù)集 (Prepare the dataset)
Log in to Data Studio and navigate to the home screen.
登錄到Data Studio并導(dǎo)航到主屏幕。
2. Click “+” to create and add a data source:
2.單擊“ +”創(chuàng)建并添加數(shù)據(jù)源：
- Choose your source and connector. 選擇您的源和連接器。
- Log in to your source account. 登錄到您的源帳戶。
3. Edit the dataset fields and metrics and add fields to your report.
3.編輯數(shù)據(jù)集字段和指標(biāo)，然后將字段添加到報(bào)告中。
Image courtesy of the author圖片由作者提供從小部件創(chuàng)建儀表板 (Create a dashboard from widgets)
4. Create a report and connect it with your dataset.
4.創(chuàng)建一個報(bào)告，并將其與數(shù)據(jù)集連接。
5. Create basic charts, graphs, diagrams, etc.
5.創(chuàng)建基本圖表，圖形，圖表等。
6. Add dimensions and metrics to track each of your visuals.
6.添加尺寸和指標(biāo)以跟蹤每個視覺效果。
7. Add calculated fields for metrics and KPI formulas.
7.添加度量和KPI公式的計(jì)算字段 。
8. Think about filters for each chart or graph and add them if needed.
8.考慮每個圖表或圖形的過濾器，并在需要時添加它們。
9. Add time periods and dataset selection to make your reports interactive.
9.添加時間段和數(shù)據(jù)集選擇以使您的報(bào)告具有交互性。
定制 (Customize)
10. Format your captions and titles.
10.設(shè)置標(biāo)題和標(biāo)題的格式。
Image courtesy of the author圖片由作者提供11. Add brand features to your graphs and charts.
11.在您的圖形和圖表中添加品牌特征。
12. Publish and share your dashboard.
12.發(fā)布并共享您的儀表板。
Basically, that’s all. You may also add comparison metrics and running totals right inside Data Studio or use dimensions from Google Analytics to make your reporting more advanced. As the possibilities of Data Studio are quite numerous, you can get lost in the dozens of features and options. To move in the right direction, remember the aim of your dashboard and what essential knowledge you want to generate from each graph or diagram.
基本上，僅此而已。 您也可以直接在Data Studio中添加比較指標(biāo)和運(yùn)行總計(jì)，也可以使用 Google Analytics(分析)中的維度來使報(bào)表更高級。 由于Data Studio的功能非常多，您會迷失在許多功能和選項(xiàng)中。 要朝正確的方向前進(jìn)，請記住儀表板的目標(biāo)以及要從每個圖形或圖表中生成的基本知識。
新建一個Data Studio儀表板還是使用現(xiàn)有的儀表板？ (Build a new Data Studio dashboard or use an existing one?)
That’s the question you have to decide for yourself, as there are always two methods:
這是您必須自己決定的問題，因?yàn)榭偸怯袃煞N方法：
- You can spend time creating your own dashboard based on what you need with handpicked features. 您可以根據(jù)需要使用精選功能來創(chuàng)建自己的儀表板。
- You can use a ready dashboard and spend some time fitting it to your needs and aligning it with your dataset. 您可以使用現(xiàn)成的儀表板，并花一些時間使其適合您的需求，并使其與數(shù)據(jù)集保持一致。
There’s no hope at all that a ready Data Studio dashboard will fit you perfectly. But still, reviewing prebuilt dashboards is a great way to find out what a perfect dashboard might look like. And it’s a source of inspiration, as we know for sure that data is beautiful.
完全沒有希望現(xiàn)成的Data Studio儀表板完全適合您。 但是，查看預(yù)置的儀表板仍然是找出理想儀表板外觀的好方法。 正如我們可以肯定的那樣，數(shù)據(jù)是美麗的，這是靈感的來源。
Let’s get inspired by a few examples of dashboards for all sorts of marketing needs. We’ll also mention what you have to do to build such a dashboard yourself.
讓我們從滿足各種營銷需求的儀表板示例中汲取靈感。 我們還將提及您自己構(gòu)建此類儀表板所要做的事情。
常規(guī)營銷分析儀表板 (General marketing analytics dashboards)
This general marketing overview in the form of a Data Studio dashboard should contain information your department desperately needs every day. And it has to mirror the data on how your marketing is doing at the current moment. Depending on the type of your business, you might need a dashboard like the Google Merchandise Store dashboard:
以Data Studio儀表板的形式進(jìn)行的一般營銷概述應(yīng)包含您部門每天迫切需要的信息。 而且它必須鏡像有關(guān)您當(dāng)前行銷狀況的數(shù)據(jù)。 根據(jù)您的業(yè)務(wù)類型，您可能需要一個儀表板，例如Google Merchandise Store儀表板：
Image courtesy of the author圖片由作者提供Or you might be interested in a more sophisticated dashboard like this OWOX BI Website Summary Template if you’re more concentrated on analyzing marketing channels:
或者，如果您更專注于分析營銷渠道，則可能對像OWOX BI網(wǎng)站摘要模板這樣的更復(fù)雜的儀表板感興趣：
Image courtesy of the author圖片由作者提供In short, you need a lot of information here that’s directly connected with the main goals of your business and marketing. Even if you’re a big international company with thousands of offline stores and brand awareness KPIs for your online marketing activities, you should have such an analytical dashboard if you want to know how successful your efforts are.
簡而言之，您需要在這里獲得許多與業(yè)務(wù)和營銷的主要目標(biāo)直接相關(guān)的信息。 即使您是一家大型國際公司，擁有成千上萬的線下商店和用于在線營銷活動的品牌知名度KPI，但如果您想知道自己的努力有多成功，也應(yīng)該擁有這樣一個分析儀表板。
What do you need to build this dashboard?
您需要什么來構(gòu)建此儀表板？
- Basic level: Even with Google Analytics data alone, you can build a general marketing analytics dashboard. 基本級別：即使僅使用Google Analytics(分析)數(shù)據(jù)，您也可以構(gòu)建常規(guī)的營銷分析儀表板。
- Advanced level: Prepare a dataset with CRM and advertising cost data to capture the whole picture with the help of OWOX BI. 高級：使用CRM和廣告成本數(shù)據(jù)準(zhǔn)備數(shù)據(jù)集，以借助OWOX BI捕獲整個圖片。
What kinds of widgets might you need to include in this dashboard?
您可能需要在此儀表板中包括哪些類型的小部件？
Time series
時間序列
Scorecards
計(jì)分卡
Tables
桌子
Maps
地圖
You can find the whole list of widgets here and apply any you need. The best trick is to set up a date range comparison or micro bar charts that will add some dynamic views.
您可以在此處找到所有小部件列表，并應(yīng)用所需的任何內(nèi)容。 最好的技巧是設(shè)置日期范圍比較或微型條形圖 ，以添加一些動態(tài)視圖。
Here’s a small Google Data Studio template called KPI Snapshot by Amazee Metrics as a dessert for those marketers who can’t live without KPIs in their reports:
這是一個由Amazee Metrics制作的名為KPI Snapshot的小型Google Data Studio模板，作為那些無法在其報(bào)告中沒有KPI的營銷人員的甜點(diǎn)：
Image courtesy of the author圖片由作者提供網(wǎng)站效果儀表盤 (Website performance dashboards)
How many errors are there on your website right now? How many broken pages are there and how do they affect the bounce rate? Does redirecting work right now?
您的網(wǎng)站上現(xiàn)在有多少個錯誤？ 那里有多少個斷頁，它們?nèi)绾斡绊懱雎?#xff1f; 重定向現(xiàn)在可以正常工作嗎？
A performance dashboard is concentrated on the technical side of your website and shows you if there are any troubles with your site’s performance. A typical performance dashboard in Google Data Studio contains information about:
性能儀表板集中在您網(wǎng)站的技術(shù)方面，并向您顯示網(wǎng)站性能是否存在問題。 Google Data Studio中的典型性能儀表板包含有關(guān)以下信息：
- the total number of sessions 會話總數(shù)
- the bounce rate 跳出率
- the top 10 landing pages 前10個著陸頁
- the page load speed for mobile/desktop 移動設(shè)備/桌面的頁面加載速度
- JavaScript errors JavaScript錯誤
- 404 errors. 404錯誤。
This information is stored in Google Analytics so you can easily pull it from there. The following are a few examples of Google Data Studio website performance templates to help you choose the right widgets for your own dashboard.
此信息存儲在Google Analytics(分析)中，因此您可以輕松地從那里提取信息。 以下是Google Data Studio網(wǎng)站效果模板的一些示例，可幫助您為自己的儀表板選擇正確的小部件。
Builtvisible, JavaScript Error Tracker
內(nèi)置可見JavaScript錯誤跟蹤器
Image courtesy of the author圖片由作者提供Aro Digital Template
Aro數(shù)字模板
Image courtesy of the author圖片由作者提供eCommerce Speed Dashboard by Canonicalized
電子商務(wù)速度儀表板由Canonicalized
Image courtesy of the author圖片由作者提供This kind of dashboard is crucial after migrating your website, adding new tracking codes to it, or deploying new technologies. To get the situation under control and roll back changes if needed, you’d better use a performance report that will immediately show you the truth about your current marketing situation.
在遷移網(wǎng)站，為其添加新的跟蹤代碼或部署新技術(shù)之后，這種儀表板至關(guān)重要。 為了使情況得到控制并在需要時回滾更改，最好使用性能報(bào)告，該報(bào)告將立即向您顯示當(dāng)前市場情況的真相。
付費(fèi)搜索儀表板 (Paid search dashboards)
The paid search dashboards in Google Data Studio are perhaps the most popular category of dashboards. PPC specialists who care about the results of their paid campaigns and managers who are allocating budgets visit these dashboards daily, weekly, and monthly.
Google Data Studio中的付費(fèi)搜索儀表板可能是最受歡迎的儀表板類別。 關(guān)心付費(fèi)活動結(jié)果的PPC專家和分配預(yù)算的經(jīng)理每天，每周和每月訪問這些儀表板。
An efficient paid search dashboard has a couple of benefits compared to classic reporting in separate services:
與單獨(dú)服務(wù)中的傳統(tǒng)報(bào)告相比，高效的付費(fèi)搜索儀表板具有多個優(yōu)點(diǎn)：
Building one general report is faster than building five separate reports. If you’re launching ads only in Google Ads, then maybe this doesn’t affect you so much. But when you add Facebook Ads, then add Bing or any other service, sorting through your avalanche of reports will take more time than decision-making. That time-consuming routine kills the
建立一份總報(bào)告比建立五份獨(dú)立報(bào)告要快。 如果您僅在Google Ads中啟動廣告，那么也許這對您影響不大。 但是，當(dāng)您添加Facebook Ads，然后添加Bing或任何其他服務(wù)時，對大量報(bào)告進(jìn)行排序?qū)⒈葲Q策花費(fèi)更多時間。 耗時的例程殺死了
motivation to be productive and creative, as reporting becomes a stumbling block.
隨著報(bào)告成為絆腳石，人們變得富有生產(chǎn)力和創(chuàng)造力。
You can only answer your main question, “Where should we increase our budgets,” by analyzing all your PPC channels together.
您只能通過一起分析所有PPC渠道來回答您的主要問題“我們應(yīng)該在哪里增加預(yù)算” 。
You’ll have to add all sources of PPC advertising and Google Analytics data to the data set to get enough for a PPC dashboard. Think about this as a preparation that will happen once, after which you can use the results until you get bored.
您必須將所有PPC廣告來源和Google Analytics(分析)數(shù)據(jù)添加到數(shù)據(jù)集中，以獲取足夠用于PPC儀表板的信息。 考慮一下這是一次準(zhǔn)備工作，然后您可以使用結(jié)果直到感到無聊為止。
What special PPC features can you visualize in Data Studio?
您可以在Data Studio中看到哪些特殊的PPC功能？
- KPI scorecards KPI記分卡
- Conversion-based tables with campaign names and keywords 基于廣告系列名稱和關(guān)鍵字的基于轉(zhuǎn)化的表格
- Top advertising placements 最佳廣告刊登位置
- Ratings for local actions, click type comparison 本地操作的評級，點(diǎn)擊類型比較
Auction insights plot chart, etc.
拍賣見解圖等
Your imagination is the limit. As well as your data skills. You may even create your own Google Data Studio YouTube template that will show you how efficient your paid advertising is via YouTube. Or just add YouTube as a page report in your all-in-one advertising dashboard alongside Facebook Ads, Twitter, Instagram, and other social media analytics.
您的想象力是極限。 以及您的數(shù)據(jù)技能。 您甚至可以創(chuàng)建自己的Google Data Studio YouTube模板，向您展示通過YouTube付費(fèi)廣告的效率。 或只是將YouTube作為頁面報(bào)告添加到您的多合一廣告儀表板中，并與Facebook Ads，Twitter，Instagram和其他社交媒體分析一起。
Check out these great examples of pay-per-click advertising dashboards by talented marketers and analyzers:
看看這些才華橫溢的營銷人員和分析人員提供的按點(diǎn)擊付費(fèi)廣告儀表板的出色示例：
Data Driven Template, Consolidated PPC Advertising
數(shù)據(jù)驅(qū)動模板，合并的PPC廣告
Image courtesy of the author圖片由作者提供PPC Dashboard by Data4Insights
Data4Insights的PPC儀表板
Image courtesy of the author圖片由作者提供Adwords, [Lead Generation] Data Studio Dashboard by One PPC
Adwords，[一個潛在客戶生成] Data Studio儀表板，由一個PPC提供
Image courtesy of the author圖片由作者提供Aren’t they great? We hope your PPC dashboards will be even better.
他們不是很棒嗎？ 我們希望您的PPC儀表板會更好。
代理商專用的Studio (Data Studio for agencies)
This type of report can basically be the same as general overview reports but should contain a separate page for each client. It’s really useful when you can track all your clients on the same page of the dashboard.
這種類型的報(bào)告基本上可以與常規(guī)概述報(bào)告相同，但每個客戶應(yīng)包含一個單獨(dú)的頁面。 當(dāng)您可以在儀表板的同一頁上跟蹤所有客戶時，它非常有用。
Example of the Agency Pulse Report by Blueprint藍(lán)圖的代理商脈沖報(bào)告示例電子商務(wù)報(bào)告 (E-commerce reporting)
A simple but useful e-commerce report in Data Studio is the best place for all top management of online retailers to live. These dashboards are concentrated on sales, so your Enhanced e-commerce setup should be perfect to show you reliable insights.
Data Studio中簡單但有用的電子商務(wù)報(bào)告是所有在線零售商高層管理人員居住的最佳場所。 這些儀表板集中在銷售上，因此您的增強(qiáng)型電子商務(wù)設(shè)置應(yīng)該非常適合向您顯示可靠的見解。
Detailed e-commerce dashboard based on Google Analytics data基于Google Analytics(分析)數(shù)據(jù)的詳細(xì)的電子商務(wù)信息中心An efficient e-commerce Data Studio dashboard should contain:
高效的電子商務(wù)Data Studio儀表板應(yīng)包含：
- an overview of channels/generated revenue or other available e-commerce metrics 渠道/產(chǎn)生的收入或其他可用電子商務(wù)指標(biāo)的概述
- a bar chart with channel groupings and one of your general KPIs (generated revenue, for example) 條形圖，其中包含渠道分組和您的常規(guī)KPI之一(例如，產(chǎn)生的收入)
- a time series with e-commerce metric lines, add to cart, purchases, quantity, etc. 具有電子商務(wù)指標(biāo)行，添加到購物車，購買，數(shù)量等的時間序列。
- a map of purchases 購買地圖
- a treemap for categories of goods depending on sales volumes 取決于銷量的商品類別樹形圖
- a scatter chart for those e-commerce metrics that didn’t fit in the previous graphs. 散布圖，用于那些以前圖表中不適合的電子商務(wù)指標(biāo)。
That’s huge! Aren’t your hands itching to try all these widgets? Let’s review some good Google Data Studio templates for inspiration:
太好了！ 您不是很想嘗試所有這些小部件嗎？ 讓我們回顧一下一些好的Google Data Studio模板以獲取靈感：
Data Runs Deep, AABC
數(shù)據(jù)深入研究，AABC
Image courtesy of the author圖片由作者提供Sales and Shopping Behavior dashboard by My Digital Lab
我的數(shù)字實(shí)驗(yàn)室的銷售和購物行為儀表板
Image courtesy of the author圖片由作者提供內(nèi)容營銷儀表板 (Content marketing dashboards)
Content marketing is a gentle flower. A Data Studio dashboard is one of the best ways to understand what works and what fails in your content marketing. If you’re an online media company that totally depends on visitors, you should keep an eye on them to keep your business afloat.
內(nèi)容營銷是一朵溫柔的花。 Data Studio儀表板是了解內(nèi)容營銷中哪些有效和哪些無效的最好方法之一。 如果您是一家完全依賴訪問者的在線媒體公司，則應(yīng)密切注意訪問者，以使您的業(yè)務(wù)持續(xù)發(fā)展。
Also, modern brands are using content marketing to cultivate brand awareness and are deeply interested in the success of their blogs.
另外，現(xiàn)代品牌正在使用內(nèi)容營銷來培養(yǎng)品牌知名度，并對他們的博客成功深感興趣。
Here are some examples of content marketing dashboards, after which you’ll find a list of widgets as a starter idea for your own Data Studio dashboard dedicated to content.
以下是內(nèi)容營銷儀表板的一些示例，之后您將找到小部件列表，作為自己專用于內(nèi)容的Data Studio儀表板的入門思路。
Blog Content Performance by Alberto Grande
Alberto Grande的博客內(nèi)容性能
Image courtesy of the author圖片由作者提供Google Analytics for Copywriters & Content Strategists by WebAnalyticsSetup
WebAnalyticsSetup提供的針對撰稿人和內(nèi)容策略師的Google Analytics(分析)
Image courtesy of the author圖片由作者提供The number of widgets you need is up to you, but you should start with a simple set:
您需要的小部件數(shù)量取決于您，但是您應(yīng)該從一個簡單的集合開始：
- Measuring customer engagement: clicks on links, forms, scrolls, time spent on the page with landing pages applied as a dimension, etc. 衡量客戶參與度：單擊鏈接，表單，滾動，在頁面上花費(fèi)的時間(以目標(biāo)網(wǎng)頁為維度)等。
Measuring brand visibility: time-series graph with site impressions
衡量品牌知名度：帶有網(wǎng)站展示次數(shù)的時間序列圖
- Table with organic engagement filtered by channel 通過渠道過濾具有有機(jī)參與度??的表格
- Landing page/goal completion table for simple lead generation checks 著陸頁/目標(biāo)完成表，用于簡單的潛在客戶生成檢查
Great ideas for the beginning, don’t you think?
一開始的好主意，您不覺得嗎？
排名跟蹤信息中心 (Rank tracking dashboard)
For those who are familiar with search engine optimization (SEO), there’s no point in explaining the need for a rank tracking dashboard. For the rest of our readers, here’s a brief review of the reasons for such a dashboard:
對于那些熟悉搜索引擎優(yōu)化(SEO)的人來說，沒有必要解釋排名跟蹤儀表板的必要性。 對于我們的其他讀者，下面簡要回顧一下創(chuàng)建這種儀表板的原因：
- Explore your keyword queries 探索您的關(guān)鍵字查詢
- Control how your rankings develop with time 控制您的排名如何隨著時間發(fā)展
- Mark anomalies in query rankings 在查詢排名中標(biāo)記異常
This report might look simple, but it’s mighty:
該報(bào)告看似簡單，但功能強(qiáng)大 ：
Image courtesy of the author圖片由作者提供完整的SEO營銷報(bào)告+本地SEO +營銷儀表板 (Complete SEO report for marketing + local SEO + marketing dashboard)
Offering everything from a traffic overview to search results performance and backlinks and ending with technical SEO and enhanced search engine results page (SERP) analysis, a complete SEO dashboard in Data Studio is a magic bullet for any digital business.
提供從流量概述到搜索結(jié)果性能和反向鏈接的所有內(nèi)容，并以技術(shù)SEO和增強(qiáng)的搜索引擎結(jié)果頁面(SERP)分析為結(jié)尾，Data Studio中完整的SEO儀表板對于任何數(shù)字業(yè)務(wù)都是神奇的子彈。
SEO template by SemRush
SEO模板由SemRush
Image courtesy of the author圖片由作者提供Organic Traffic Template
有機(jī)交通模板
Image courtesy of the author圖片由作者提供As you can see, SEO provides nearly unlimited options for applying and customizing widgets. After adding your website data and search console data, we recommend adding your Google My Business account for marvelous local SEO and marketing dashboards such as this one:
如您所見，SEO提供了幾乎無限的選項(xiàng)來應(yīng)用和定制窗口小部件。 添加完網(wǎng)站數(shù)據(jù)和Search Console數(shù)據(jù)后，我們建議您添加Google My Business帳戶，以用于出色的本地SEO和市場營銷儀表盤，例如：
Image courtesy of the author圖片由作者提供穿越儀表板森林 (Dashing Through the Dashboard Forest)
Data Studio is a great tool for modern marketers that despite a few limitations remains the most serious competitor to the paid versions of Tableau and Power BI. We hope we’ve at least scratched the surface when it comes to using Data Studio templates in your everyday practice. Save this article as a pocket encyclopedia on Data Studio dashboard templates and share it with your colleagues.
Data Studio是現(xiàn)代營銷人員的絕佳工具，盡管存在一些限制，但它仍然是Tableau和Power BI付費(fèi)版本的最主要競爭對手。 我們希望至少在日常操作中涉及到Data Studio模板方面的問題。 將本文另存為Data Studio儀表板模板上的袖珍百科全書，并與您的同事共享。
翻譯自: https://medium.com/better-marketing/data-studio-for-marketers-a-guide-to-reporting-345dedbc3f54
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