產(chǎn)品觀念：更好的捕鼠器

重點 (Top highlight)

Telling a compelling story helps you get your point across effectively else you get lost in translation.

講一個引人入勝的故事可以幫助您有效地傳達(dá)觀點，否則您會迷失在翻譯中。

Great stories happen to people that can tell them — Ira Glass

可以告訴他們的人會遇到很棒的故事-Ira Glass

Storytelling is one must-have skill that can transform your career. Being able to create a narrative can help you get a new job, make you a better leader, win the loyalty and affection of audiences, create an unforgettable personal brand and turn your brand into a business legacy.

講故事是一種可以改變您的職業(yè)的必備技能 。 能夠創(chuàng)建敘事可以幫助您找到新工作，使您成為更好的領(lǐng)導(dǎo)者，贏得觀眾的忠誠和喜愛，創(chuàng)建一個難忘的個人品牌并將您的品牌轉(zhuǎn)變?yōu)樯虡I(yè)遺產(chǎn)。

Here’s a personal data-driven story using the PIXAR Framework:

這是一個使用PIXAR框架的個人數(shù)據(jù)驅(qū)動的故事 ：

Once upon a time, there was a blog called ablogbyarchit 😜. Every day, for the first 4 days the blog published articles on Medium at exactly 6 am. Then one day, the blog decided to change the publishing time to 8 am. Because of that, the number of reads to its site increased by 30%. Because of that, the daily earnings of the Blog increased by 45%. Until finally, the blog decided to change the publishing time to 9 am every day.

從前 ，有一個博客叫ablogbyarchit😜。 每天開始的前4天，博客都在上午6點左右在Medium上發(fā)布文章。 然后有一天 ，博客決定將發(fā)布時間更改為上午8點。 因此，對該站點的讀取次數(shù)增加了30％。 因此，博客的每日收入增加了45％。 直到最后 ，博客決定將發(fā)布時間更改為每天上午9點。

Therefore, never underestimate the impact of a good story. A picture is worth a thousand words, but a good story is worth a thousand pictures. The human brain is a visual organ; thus, images are the easiest thing for us to remember. Our brain is wired to absorb information that is interesting rather than cold hard facts. Being able to paint a picture with words and getting our point of view across to others is not a trivial task. Moreover, a good storyteller is seen as a leader and as someone who is intelligent, wise, and generally worth listening to — like an influencer.

因此，永遠(yuǎn)不要低估好故事的影響。 一張 圖片勝過千言萬語，但一個好故事勝過千言萬語的照片 。 人腦是視覺器官。 因此，圖像是我們最容易記住的東西。 我們的大腦必須吸收有趣的信息，而不是冷酷的事實。 能夠用文字描繪一幅圖畫并將我們的觀點傳達(dá)給他人并不是一件容易的事。 此外，一位優(yōu)秀的講故事者被視為領(lǐng)導(dǎo)者，是一個有才智，有才智并通常值得傾聽的人，就像有影響力的人一樣。

Unlike Artificial Intelligence, humans are creatures with emotions and desires. In this rapidly changing digital world, communicating information without losing its narrative is of utmost importance and this technique is called Data Storytelling. At first glance, the phrase “Data Storytelling” might come across as an oxymoron since data is about facts and numbers whereas storytelling is all about words. But, in a wider context, storytelling in Data Analytics is important for businesses as it helps them make data-driven decisions based on insights from data.

與人工智能不同，人類是具有情感和欲望的生物。 在這個瞬息萬變的數(shù)字世界中， 傳達(dá)信息而不丟失其敘述是至關(guān)重要的，這種技術(shù)稱為“數(shù)據(jù)講故事” 。 乍看之下，“數(shù)據(jù)講故事”一詞可能會引起矛盾，因為數(shù)據(jù)是關(guān)于事實和數(shù)字的，而講故事則完全是關(guān)于單詞的。 但是，在更廣泛的背景下，數(shù)據(jù)分析中的故事講述對企業(yè)很重要，因為它可以幫助企業(yè)根據(jù)數(shù)據(jù)的見解做出以數(shù)據(jù)為依據(jù)的決策。

Medium中

The recipe for Data Storytelling involves three key ingredients:

數(shù)據(jù)故事講述的食譜包含三個關(guān)鍵要素：

• Data: Data is everywhere, it is like air. It has become impossible to progress in this world without data. It is in our DNA to reject raw information. Good Data Storytellers can reliably extract data when necessary and explain data concepts in layman terms to business stakeholders. Providing this information as a story helps others see the bottom line making the whole experience persuasive, memorable, and engaging.

  數(shù)據(jù) ：數(shù)據(jù)無處不在，就像空氣一樣。 沒有數(shù)據(jù)，在這個世界上就不可能取得進(jìn)步。 拒絕原始信息是我們的DNA 。 好的數(shù)據(jù)講故事者可以在必要時可靠地提取數(shù)據(jù)，并以通俗易懂的方式向業(yè)務(wù)涉眾解釋數(shù)據(jù)概念。 將這些信息作為故事提供，可以幫助其他人看到底線，從而使整個體驗具有說服力，令人難忘且引人入勝。

• Fascinating Stories: We are all storytelling animals and we all love a good story as it makes for excellent entertainment. The addictive and stimulating nature of a good story is due to its elements like mindboggling plotline, terrifying cliffhangers, the unexpected climax, etc. Although, telling a data story can never be as compelling as a Hollywood blockbuster but when actionable insights are gathered from data it follows a somewhat similar formula as traditional storytelling. A story that balances the needs of the end-users and goals of the business stakeholders has the maximum impact.

  有趣的故事 ：我們都是講故事的動物，我們都喜歡一個很好的故事，因為它可以帶來出色的娛樂。 一個好故事的令人上癮和令人興奮的本質(zhì)是由于其令人難以置信的情節(jié)，令人恐懼的懸崖峭壁，令人意外的高潮等因素。它遵循與傳統(tǒng)敘事類似的公式。 平衡最終用戶需求和業(yè)務(wù)利益相關(guān)者目標(biāo)的故事具有最大的影響力 。

• Human Emotions: Emotions are what differentiate us from Artificial Intelligence, and they guide our decision making. This key ingredient plays the most significant role in helping others see our point of view. Accomplished Data Storytellers always leverage the power of visualizations that help you identify the story within your data, and this creates a lasting impression with your audience. At the end of the day, Data Visualizations are images and can subtly induce human emotions.

  人類的情感 ：情感是我們與人工智能的區(qū)別所在，它們指導(dǎo)著我們的決策。 該關(guān)鍵成分在幫助他人理解我們的觀點方面發(fā)揮著最重要的作用 。 成就卓著的數(shù)據(jù)講故事的人始終利用可視化功能來幫助您識別數(shù)據(jù)中的故事，從而給聽眾留下持久的印象。 歸根結(jié)底，數(shù)據(jù)可視化只是圖像，可以巧妙地誘發(fā)人的情感。

When these ingredients are put together it makes for a stimulating neurological cocktail and we get the full attention of the audience in the room.

當(dāng)這些成分放在一起時，它會刺激神經(jīng)系統(tǒng)，使我們在房間內(nèi)引起聽眾的充分注意。

Forbes《福布斯》

Being from a Data Analytics background, I can say that though you may be able to tell a story about your data, if it doesn’t resonate with key business needs and strategies, it won’t have the desired impact. Therefore, a good Data Storyteller needs to have a firm grasp on data and business concepts thus having an all-inclusive knowledge of a company’s KPIs and how they measure success. Telling data-driven tales has become central to Data Analytics. A person with good storytelling abilities will make his words interesting to listen to, and meaningful enough to think over. Extracting valuable insights from copious amounts of data and weaving this information into a story is an invaluable skillset.

以數(shù)據(jù)分析為背景，我可以說，盡管您可以講述一個有關(guān)您的數(shù)據(jù)的故事，但如果它與關(guān)鍵業(yè)務(wù)需求和戰(zhàn)略不產(chǎn)生共鳴，則不會產(chǎn)生預(yù)期的影響。 因此，優(yōu)秀的數(shù)據(jù)講故事者需要對數(shù)據(jù)和業(yè)務(wù)概念有牢牢的掌握，從而全面了解公司的KPI及其如何衡量成功。 講數(shù)據(jù)驅(qū)動的故事已成為數(shù)據(jù)分析的中心 。 一個具有良好講故事能力的人將使他的單詞有趣且易于思考。 從大量數(shù)據(jù)中提取有價值的見解并將這些信息編織到故事中是非常寶貴的技能。

In conclusion, storytelling is a key skill that is very much in demand by companies and organizations these days. It is a process worth mastering for both your business and your customers. Traditional presentations are becoming a thing of the past and companies are realizing the importance of effective Data Storytelling. By telling a story at work, you tap into something incredibly special. An effective story not only passes words and reasoning to the listener but even emotions. Thus, storytelling helps you communicate in a creative and engaging way. Plus, isn’t storytelling more fun?

總之，講故事是當(dāng)今公司和組織非常需要的一項關(guān)鍵技能。 對于您的企業(yè)和客戶而言，這是一個值得精通的過程。 傳統(tǒng)的演示已成為過去，公司也意識到有效的數(shù)據(jù)講故事的重要性。 通過在工作中講故事，您可以開發(fā)出令人難以置信的特殊內(nèi)容。 一個有效的故事不僅將言語和推理傳遞給聽眾，甚至傳遞情感。 因此，講故事可以幫助您以創(chuàng)造性和引人入勝的方式進(jìn)行交流。 另外，講故事不是更有趣嗎？

So, how have your storytelling skills helped you? Leave a comment!

那么，您的講故事技巧對您有什么幫助？ 發(fā)表評論！

Archit is a Data Scientist and has started writing blogs recently to share his love for Data Science, Mentoring, and Stock Market Investing. Feel free to connect with him on Instagram, Twitter, or join his group for new bloggers on Facebook. Let's connect !!!

Archit是一名數(shù)據(jù)科學(xué)家，最近開始寫博客，以分享他對數(shù)據(jù)科學(xué)，指導(dǎo)和股票市場投資的熱愛。 隨時在Instagram ， Twitter上與他聯(lián)系，或加入他的小組，在Facebook上建立新博客。 讓我們連接！

翻譯自: https://medium.com/swlh/stories-matter-why-you-need-to-become-a-better-storyteller-2b058df690e2

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