教育
-商學概論-章節資料考試資料-鄭州商學院【】
Chapter 1 單元測試
1、【單選題】_____ not only provide factors of production (or resources) but also consume goods and services.
A、Suppliers
B、Nonprofits
C、Entrepreneurs
D、Households
參考資料【 】
2、【單選題】When government-owned businesses convert to private ownership, they go through a process called _____.
A、 consumerization
B、socialization
C、domestication
D、privatization
參考資料【 】
3、【單選題】The free market system was espoused by _____ in his book The Wealth of Nations.
A、Joseph Smith
B、Eli Whitney
C、Adam Smith
D、 Benjamin Franklin
參考資料【 】
4、【單選題】Product differentiation can be achieved by _____.
A、geographical circumstance
B、pricing
C、perceived value
D、all of these
參考資料【 】
5、【單選題】Under _____ competition, many sellers sell differentiated products that serve similar purposes.
A、monopolistic
B、perfect
C、capitalistic
D、free market
參考資料【 】
6、【單選題】Because they operate in a(n) _____ industry, a fare decrease at American Airlines will likely result in decreases at Continental, United, and other carriers.
A、socialistic
B、monopolistic
C、oligopolistic
D、noncompetitive
參考資料【 】
7、【單選題】When sellers supply more of the product than buyers are willing to purchase, a ______ is created.
A、shortage
B、supply and demand schedule
C、surplus
D、demand
參考資料【 】
8、【單選題】Businesses are more willing to sell a product when the price _____ and less willing to sell it when prices _____.
A、 rises / rise
B、rises / fall
C、falls / rise
D、falls / rise
參考資料【 】
9、【單選題】In marketing, supply and demand interact to create a(n) _____price—the price at which buyers are willing to purchase the amount that sellers are willing to sell.
A、equilibrium
B、gross domestic
C、optimal
D、consumer
參考資料【 】
10、【單選題】The ups and downs due to the expansion and contraction of the economy constitute the _____.
A、product life cycle
B、monetary cycle
C、business cycle
D、 fiscal cycle
參考資料【 】
11、【單選題】Fiscal policy relies on the government’s powers of .
A、investment
B、regulation
C、taxation
D、all of these
參考資料【 】
12、【判斷題】Previously communist economies, such as those of Eastern Europe, are becoming more mixed as they adopt capitalist characteristics and convert previously government-owned businesses to private ownership
A、正確
B、錯誤
參考資料【 】
13、【判斷題】Economics is the study of how scarce resources are used to produce outputs—goods and services—for distribution among people.
A、正確
B、錯誤
參考資料【 】
14、【判斷題】Economists study the interactions between households and businesses and look at the ways in which the factors of production are combined to produce the goods and services that people need.
A、正確
B、錯誤
參考資料【 】
15、【判斷題】In an oligopoly, each seller supplies a large portion of all the products sold in the marketplace.
A、正確
B、錯誤
參考資料【 】
16、【判斷題】Perfect competition exists when many consumers are buying standardized products from a few small businesses.
A、正確
B、錯誤
參考資料【 】
17、【判斷題】The equilibrium price is a point at which buyers’ demand for a product and sellers’ supply of it are in balance.
A、正確
B、錯誤
參考資料【 】
18、【判斷題】Generally speaking, economic systems can be divided into planned and free market systems.
A、正確
B、錯誤
參考資料【 】
19、【判斷題】Legal monopolies exist in industries requiring huge investments and in which it would be inefficient to duplicate the products that they provide.
A、正確
B、錯誤
參考資料【 】
20、【判斷題】The three goals shared by all of the world’s economies are growth, high employment, and price stability.
A、正確
B、錯誤
參考資料【 】
Chapter 2 單元測試
1、【單選題】 are creative people who sometimes take risks.
A、Entrepreneurs
B、Franchisers
C、Marketers
D、Small business owners
參考資料【 】
2、【單選題】While many _____ ventures are based on innovative ideas, others revolve around improvements to existing goods or services.
A、franchise
B、not-for-profit
C、product-based
D、entrepreneurial
參考資料【 】
3、【單選題】According to the Small Business Administration, one of the most common reasons for starting a business is to _____.
A、be your own boss
B、develop managerial skills
C、achieve financial security
D、manage team-oriented projects
參考資料【 】
4、【單選題】Which of the following is among the rewards of being a small business owner?
A、freedom from fiscal responsibility
B、free time
C、freedom from job-related stress
D、lifestyle freedom
參考資料【 】
5、【單選題】As a business owner, you’re responsible for making the decisions that pertain to the profitability of your business. This decision-making freedom best reflects the _____ advantage of small business ownership.
A、independence
B、first-mover
C、lifestyle
D、financial
參考資料【 】
6、【單選題】As a business owner, you’re in charge and can decide when and where you want to work. This managerial freedom best reflects the _____ advantage of small business ownership.
A、financial
B、intellectual
C、time-management
D、lifestyle
參考資料【 】
7、【單選題】Which of the following is among the disadvantages of small business ownership?
A、lifestyle uncertainty
B、steep learning curve
C、heavy time commitment
D、family values
參考資料【 】
8、【單選題】Many small firms provide _____ services to large firms—that is, they hire themselves out to help with special projects or to handle certain business functions.
A、franchising
B、entrepreneurial
C、supplemental
D、outsourcing
參考資料【 】
9、【單選題】A small business that buys goods from other firms and sells them to consumers is known as a _____.
A、wholesaler
B、retailer
C、distributor
D、franchiser
參考資料【 】
10、【單選題】Lisa wants to be certain she has done all she can do to help her business survive, so she has written a business plan. One advantage of developing the plan is that it _____.
A、forces Lisa to think carefully about all aspects of her planned business.
B、enables Lisa to switch herself from a sole proprietorship to a corporation without any further paperwork.
C、focuses Lisa’s attention on her personal talents and experiences.
D、makes Lisa feel how successful she is.
參考資料【 】
11、【單選題】Which of the following questions is addressed in the business plan section entitled “Description of Proposed Business”?
A、What goods or services will the business provide?
B、 Where will the business be located?
C、How will the business’s goods or services be sold?
D、All of these.
參考資料【 】
12、【單選題】 A ____ is considered a blueprint for a company.
A、business idea
B、business plan
C、mission statement
D、partnership agreement
參考資料【 】
13、【判斷題】As someone who has identified a business opportunity and assumed the risk of creating and running a business to take advantage of it, Sarah is an entrepreneur.
A、正確
B、錯誤
參考資料【 】
14、【判斷題】Entrepreneurs typically stay their charted courses rather than cater to changing situations.
A、正確
B、錯誤
參考資料【 】
15、【判斷題】Because an owner can delegate both authority and responsibility, entrepreneurs often have more free time than people who work for someone else.
A、正確
B、錯誤
參考資料【 】
16、【判斷題】If a business plan is to be effective it must be specific in analyzing the competition, the money needed to start, and other details of operation.
A、正確
B、錯誤
參考資料【 】
17、【判斷題】The most important step in the process of starting a business is creating a business plan—a document that identifies a company’s goals and explains how they’ll be achieved.
A、正確
B、錯誤
參考資料【 】
18、【判斷題】At the end of the day, entrepreneurs’ successes will depend on their ability to manage and grow the organizations that they created to implement their visions.
A、正確
B、錯誤
參考資料【 】
19、【判斷題】The success of small businesses in fostering creativity has caused many large companies to respond by downsizing in order to act more like small companies.
A、正確
B、錯誤
參考資料【 】
20、【判斷題】 According to the Small Business Administration, nearly 70 percent of all product innovations come from small businesses.
A、正確
B、錯誤
參考資料【 】
Chapter 3 單元測試
1、【單選題】Nron, one of the world’s largest power, gas and telecommunication companies, went bankrupt because of _____.
A、the global financial crisis
B、its wrong marketing strategies
C、financial fraud scandal
D、bad-quality service
參考資料【 】
2、【單選題】Ethics refers to _____.
A、the practice of obeying applicable business laws and regulations
B、the ability to recognize a morally problematic situation
C、the ability know right from wrong and to know when you’re practicing one instead of the other
D、a series of situations in which an individual must choose between personal interest and the interest of others
參考資料【 】
3、【單選題】Acting ethically in business does not entail _____.
A、obeying applicable laws and regulations
B、competing fairly and declining to put your own interests above those of your company or its stakeholders
C、responding quickly and appropriately to morally problematic business situations
D、making business decisions that are most beneficial to stakeholders
參考資料【 】
4、【單選題】Successful investor Warren Buffet says that _____ is the most important requirement on his list of what he looks for in a new employee.
A、personal integrity
B、moral intelligence
C、optimistic attitude
D、creative energy
參考資料【 】
5、【單選題】JJ CEO Burk addressed an ethical dilemma by _____.
A、putting the financial interest of its stakeholders first
B、putting the interests of customers above those of its stakeholders
C、recalling the tainted bottles of Tylenol
D、conducting a thorough investigation
參考資料【 】
6、【單選題】Which of the following indicates the proper order regarding how to solve an ethical dilemma? _____. ①identify feasible options ②define the problem and collect facts ③select the best option ④assess the effect of each option ⑤establish criteria for determining the most appropriate action
A、①②③④⑤
B、②①④⑤③
C、⑤④②①③
D、②⑤④①③
參考資料【 】
7、【單選題】In contrast to the “right-versus-right” problem posed by an ethical dilemma, the problem posed by a(n) _____ entails a “right-versus-wrong” decision.
A、ethical lapse
B、conflict of interest
C、moral puzzle
D、ethical decision
參考資料【 】
8、【單選題】Which of the following items is not directly related to the problem of dealing with ethical issues?
A、bribes
B、conflicts of loyalty
C、whistle-blowing
D、hiring practices
參考資料【 】
9、【單選題】Karen learns from a coworker at her pharmaceutical company that one of the firm’s most profitable drugs will be pulled off the market. Before the news becomes public, she sells all of her stock in the company. This action is best characterized as _____.
A、the Martha Stewart syndrome
B、insider trading
C、the stakeholder’s dilemma
D、conflict of interest
參考資料【 】
10、【單選題】Neal works for a company with a contract to cater events for a community college while his uncle Daniel owns a bakery which also caters locally. The potential ethical issue that he’s facing is best characterized as a matter of _____.
A、conflict of opinion
B、insider trading
C、conflict of interest
D、rationalization
參考資料【 】
11、【單選題】All of the following should usually be considered inappropriate behavior except .
A、accepting a pair of sports tickets from a supplier
B、donating company funds to a local community center
C、inviting a business acquaintance to dinner
D、warning a friend that he or she is about to be fired
參考資料【 】
12、【單選題】Companies are socially responsible to.
A、owners and employees
B、suppliers and customers
C、communities where they do business
D、All of the above
參考資料【 】
13、【單選題】Managers have a(n) _____ responsibility to owners to safeguard a company’s assets and handle its funds in a trustworthy manner.
A、inalienable
B、fiduciary
C、corporate
D、social
參考資料【 】
14、【單選題】Factory emission of greenhouse gases is a form of _____.
A、water pollution
B、air pollution
C、land pollution
D、light pollution
參考資料【 】
15、【單選題】The automobile industry can _____ to reduce greenhouse emissions.
A、market hybrid cars
B、stop manufacturing cars
C、develop in other industries
D、decrease production
參考資料【 】
Chapter 4 單元測試
1、【單選題】Please select the one doesn’t belong to Management Functions.
A、Controlling
B、Planning
C、Operation
D、Organizing
參考資料【 】
2、【單選題】The statement “The company forecasts sales of $20,000 and profit of $2,000 for the first 12 months of operations” is best characterized as a ____.
A、functional goal
B、matrix objective
C、company objective
D、quantifiable goal
參考資料【 】
3、【單選題】A manager who mentors and develops subordinates, providing them with challenging opportunities and working one-on-one to help them meet their professional needs, is practicing a ____ leadership style.
A、transformational
B、laissez-faire
C、autocratic
D、transactional
參考資料【 】
4、【單選題】If you’re asking yourself whether you want to make it easy for the ownership of your new business to change hands, which of the key questions about legal form of ownership are you posing?
A、How much control do you want?
B、Should it be possible for the business to continue without you?
C、Do you want to share profits with others?
D、How much liability exposure are you willing to accept?
參考資料【 】
5、【單選題】A _____ is entirely separate from the parties who own it.
A、corporation
B、limited partnership
C、general partnership
D、unlimited proprietorship
參考資料【 】
6、【單選題】Under the ____ form of ownership, it’s important to have an agreement about conditions for settling disputes.
A、general partnership
B、limited partnership
C、corporation
D、sole proprietor
參考資料【 】
7、【單選題】Its shareholders elect a _____ which is legally responsible for governing a corporation.
A、board of adjustors
B、board of stakeholders
C、board of directors
D、board of managers
參考資料【 】
8、【單選題】What action could any of Rock City’s dentists take to limit their exposure to liability as well as make it easier to find capital for expansion?
A、form a silent partnership
B、incorporate
C、obtain a Small Business Administration loan
D、create a limited partnership
參考資料【 】
9、【單選題】Coca Cola’s stated _____, which promote honesty, integrity, diversity, quality, respect, responsibility, and accountability, tell employees exactly what behaviors are acceptable.
A、 ethics objectives
B、 core plans
C、core values
D、 ethics goals
參考資料【 】
10、【單選題】Which of the following leadership styles typifies an approach to directing and motivating people?
A、autocratic
B、democratic
C、laissez-faire
D、all of these
參考資料【 】
11、【單選題】In a(n) _____ partnership, a single partner runs the business and any number of other partners have little involvement in it.
A、general
B、limited
C、unlimited
D、corporation
參考資料【 】
12、【判斷題】To control operations, managers measure the results and compare them with the results that were laid out in an original plan.
A、正確
B、錯誤
參考資料【 】
13、【判斷題】A business plan ensures that the company’s work will be done.
A、正確
B、錯誤
參考資料【 】
14、【判斷題】Generating an idea and establishing an overall course of action for the long term is known as strategic planning.
A、正確
B、錯誤
參考資料【 】
15、【判斷題】Core values are the fundamental beliefs about what’s important and what is and isn’t appropriate in conducting company activities.
A、正確
B、錯誤
參考資料【 】
16、【判斷題】In developing tactical plans, managers identify those aspects of the business that are most likely to be adversely affected by change.
A、正確
B、錯誤
參考資料【 】
17、【判斷題】The partnership agreement of the accounting firm of Baines Sweeney should include conditions for dissolving the partnership.
A、正確
B、錯誤
參考資料【 】
18、【判斷題】The most important benefit of incorporation is the continuity to which shareholders are exposed.
A、正確
B、錯誤
參考資料【 】
19、【判斷題】A sole proprietorship is a legal form of business ownership.
A、正確
B、錯誤
參考資料【 】
20、【判斷題】Managers who’ve developed a laissez-faire leadership style tend to make decisions without soliciting input from subordinates.
A、正確
B、錯誤
參考資料【 】
Chapter 5 單元測試
1、【單選題】At importer/exporter Imperial Traders, a process called _____ consists of all actions that the organization takes to attract, develop, and retain quality employees.
A、personnel acquisition
B、employee leasing
C、employee outsourcing
D、human resource management
參考資料【 】
2、【單選題】In a company, HR director’s responsibilities include _____.
A、hiring more workers
B、subcontracting work to other suppliers
C、introducing labor-saving initiatives
D、all of these
參考資料【 】
3、【單選題】In which type of recruiting would you probably list openings in local job fairs?
A、outsourcing
B、internal
C、external
D、government
參考資料【 】
4、【單選題】HR managers organize information about a given job by performing a job _____.
A、description
B、specification
C、evaluation
D、analysis
參考資料【 】
5、【單選題】According to hierarchy of needs theory, our highest need is for _____.
A、esteem
B、social security
C、self-actualization
D、safety
參考資料【 】
6、【單選題】The principle that a reward will motivate only if it’s valued by the employee is key to the _____ theory of motivation.
A、equity
B、enrichment
C、goal-setting
D、expectancy
參考資料【 】
7、【單選題】You put a lot of effort into an assignment and get a C while your roommate, who put in less effort, gets a B+. According to the _____ theory of motivation, your feeling that you’ve been treated unfairly relative to your roommate makes sense.
A、expectancy
B、enrichment
C、relativity
D、equity
參考資料【 】
8、【單選題】Generally, employees want managers to tell them _____.
A、what they should be doing
B、how well they’re doing their jobs
C、how they can improve their performance
D、all of these
參考資料【 】
9、【單選題】Which of the following is considered an employee benefit?
A、salary
B、wages
C、insurance
D、all of these
參考資料【 】
10、【單選題】Studies show that, when discussing performance with employees, many managers aren’t likely to give _____.
A、compliments
B、raises
C、unconditional contracts
D、honest feedback
參考資料【 】
11、【單選題】Before on-the-job training begins at Bainbridge Industries, all new hires are introduced to their jobs through a process called _____.
A、 screening
B、 group interviewing
C、orientation
D、 introduction
參考資料【 】
12、【單選題】Which of the following is an important principle in the expectancy theory of motivation?
A、The employee must believe that his or her efforts will result in unacceptable performance.
B、The employee must value a reward enough to perform the work required to get it.
C、The employee cannot be convinced that acceptable performance will lead to a desired outcome.
D、The employee must believe that setting balanced goals with his or her supervisor is step one.
參考資料【 】
13、【判斷題】Strategic human resource planning is the process of developing ways to satisfy an organization’s human resource needs.
A、正確
B、錯誤
參考資料【 】
14、【判斷題】If a business is looking to hire internally, bulletin boards are good spots for posting ads.
A、正確
B、錯誤
參考資料【 】
15、【判斷題】A job specification lists the duties and responsibilities of a position.
A、正確
B、錯誤
參考資料【 】
16、【判斷題】Orientation refers to the means by which employers introduce new employees to their jobs.
A、正確
B、錯誤
參考資料【 】
17、【判斷題】In two factor theory, hygiene factors are those that contribute strongly to job satisfaction.
A、正確
B、錯誤
參考資料【 】
18、【判斷題】Expectancy theory focuses on our perceptions of how fairly we feel we’re being treated relative to others.
A、正確
B、錯誤
參考資料【 】
19、【判斷題】Feedback from all points of view is called 360-degree feedback.
A、正確
B、錯誤
參考資料【 】
20、【判斷題】Incentive programs are designed to reward employees for good performance.
A、正確
B、錯誤
參考資料【 】
21、【判斷題】Before managers can assess performance, they must specify criteria for measuring it.
A、正確
B、錯誤
參考資料【 】
22、【判斷題】Medical insurance is a legally required benefit that companies must offer.
A、正確
B、錯誤
參考資料【 】
23、【判斷題】Because internal hiring signals them that they can move up in a company, it’s a good policy for motivating current employees.
A、正確
B、錯誤
參考資料【 】
24、【判斷題】According to Abraham Maslow, safety needs, which are placed at the very bottom of his hierarchy of needs, are the easiest to satisfy.
A、正確
B、錯誤
參考資料【 】
25、【判斷題】When a company downsizes, it lays off workers because revenues are down.
A、正確
B、錯誤
參考資料【 】

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