戰神4 幕后花絮 概念藝術

Under the Hood gives you an inside look at different parts of Waze — straight from the people working on them every day.

在引擎蓋下，您可以深入了解Waze的不同部分-直接來自每天進行工作的人員。

Traffic is the worst. It makes us feel powerless and out of control. At Waze, we work to change that. We do whatever we can to make people’s time on the road more rewarding. Sometimes that’s adding functional features to the app, like helping you plan a drive or find the cheapest gas around. Sometimes, we just have to bring the fun, like adding a celebrity voice to guide you as you navigate. If we can evoke a smile every now and again, we all win.

交通是最糟糕的。 這使我們感到無能為力，無法控制。 在位智，我們致力于改變這一狀況。 我們將竭盡所能，使人們在旅途上的時間更有意義。 有時，這會在應用程序中添加功能性功能，例如幫助您規劃驅動器或查找最便宜的汽油。 有時，我們只需要帶來樂趣，例如添加名人聲音以在導航時引導您。 如果我們能夠不時地喚起一個微笑，我們都會贏。

We take our cues from our Community—the millions of people who hate traffic, but know they can do something to fix it. When you hit a pothole and report it, that report doesn’t really help you in the moment, but it does help all those people behind you. And when our volunteer Map Editors add toll prices to the map, it’s all for the benefit of people they’ll probably never meet. It’s the most helpful, kindest, positive social network out there.

我們從社區中汲取了線索-數以百萬計的人討厭交通，但知道他們可以采取措施加以解決。 當您遇到麻煩并進行報告時，該報告目前并不能真正為您提供幫助，但可以為您后面的所有人員提供幫助。 當我們的志愿地圖編輯者向地圖添加通行費價格時，這全都是為了他們可能永遠不會見面的人們的利益。 這是最有用，最親切，積極的社交網絡。

So when we decided to refresh our brand, it became more about revealing who we are, not reinventing anything. We want everyone who uses Waze to feel like they’re part of this community, not just a “user.” We wanted to bring the joy we bring to people on the road into the building blocks of the brand.

因此，當我們決定更新我們的品牌時，更多的是揭示我們是誰，而不是重新發明任何東西。 我們希望使用Waze的每個人都覺得自己是這個社區的一部分，而不僅僅是“用戶”。 我們希望將旅途中帶給人們的快樂帶入品牌的基礎。

屬于社區的品牌 (A Brand that Belongs to the Community)

Throughout the refresh process we brought the Community into the conversation, to understand how they feel about the brand, and what more they’d like to see from it. Our conversations took many forms, from regular meetups to a study conducted with 13,000 drivers to asking our rather opinionated Waze-loving friends their opinions.

在整個刷新過程中，我們將社區帶入了對話，以了解他們對品牌的感覺以及他們希望從品牌中看到什么。 我們的對話有多種形式，從定期聚會到對13,000名駕駛員進行的研究，再到向我們固執己見的位智迷的朋友征求意見。

These discussions made two things clear: we needed to build on elements that have always been part of the brand, but bring consistency and simplicity to them, and we needed to give our community more avenues to express themselves through the brand. This started with their experience of the app and our mission to make their time on the road more fun.

這些討論清楚地表明了兩點：我們需要在一直是品牌一部分的元素的基礎上，但要給它們帶來一致性和簡潔性，我們需要給我們的社區更多途徑，以通過品牌表達自己。 這始于他們對應用程序的體驗以及我們的使命，使他們在旅途中的時間變得更加有趣。

大膽設計推動變革 (Driving Change with Bold Designs)

The exciting thing about the refresh is that we are not just choosing one color; we’re choosing colors. We can really showcase our uniqueness and our joy through the color palette, from the Moods and icons in the app to our website and social channels. We weren’t interested in being a clean, minimal, “elevated” tech brand because we’re not just about technology. We have the community with us. We need to reflect that. In that sense, we’re a little bit “un-tech” in our approach. We’re chasing something that’s friendly, organic, and joyful. A lot of brands may be scared of so much color. We’re not.

關于刷新的令人興奮的事情是我們不僅選擇一種顏色，還選擇了一種顏色。 我們正在選擇顏色。 從應用程序中的心情和圖標到我們的網站和社交渠道，我們可以通過調色板真正展示我們的獨特性和喜悅。 我們對成為一個干凈的，最小的，“高架”的技術品牌不感興趣，因為我們不僅僅關注技術。 我們有社區。 我們需要反映這一點。 從這個意義上講，我們的方法有點“技術不足”。 我們追求的是友好，自然和快樂的事物。 許多品牌可能會害怕太多顏色。 不是。

The fundamental idea of Moods has always been the same: to reflect how users feel on the road. We had a lot of fun exploring the range of emotions people feel out there. A dozen drivers could all feel different in the exact same situation, so we set about capturing as many of those feelings as possible. This was critical to us, because the Moods act as a visual reminder of all of us out there, working together.

Moods的基本思想始終是相同的：反映用戶在旅途中的感受。 探索人們在那里的各種情感的過程中，我們獲得了很多樂趣。 在完全相同的情況下，十幾個駕駛員可能都會感覺不同，因此我們著手捕獲盡可能多的這些感覺。 這對我們至關重要，因為心情在視覺上提醒著我們所有人一起工作。

There is such an expansive world there for us to dig into, with so many unique emotions and feelings that we can represent through the Moods (our first set of 30 is just the beginning). We want to represent all different types of people in all different moments on their journey, and make people smile…even when there might not be much to smile about.

我們可以探索如此廣闊的世界，可以通過心情來表達這么多獨特的情感和感覺(我們的第一組30只是開始)。 我們希望在旅途中的所有不同時刻代表所有類型的人們，并使人們微笑……即使可能沒有太多可笑的地方。

All the elements of our refreshed brand are based on a grid system to give us consistency across a range of assets, from product icons to social posts to email templates. This grid comes to life most with our new block-by-block system.

全新品牌的所有元素均基于網格系統，可為我們提供從產品圖標到社交帖子到電子郵件模板等各種資產的一致性。 這種網格最有效地體現在我們新的逐塊系統中。

The system represents the in-between spaces on the map, the places where roads aren’t. It brings a fundamental Waze feature — our Community-built map — into our designs. And what’s great about the in-between spaces is that they come in a wonderfully infinite array of shapes and sizes. At Waze, we walk the line between fun and functional, tech and people. We live happily in this slightly weird world we’ve created.

該系統表示地圖上的中間空間，即沒有道路的地方。 它為設計帶來了基本的位智功能-我們的社區構建地圖。 中間空間的最大優點是它們以形狀和大小組成的奇妙無限陣列排列。 在位智，我們在娛樂與功能，技術與人之間走了一條路。 我們快樂地生活在我們創造的這個有點古怪的世界中。

With this refresh we’re celebrating the Community, helping people understand what Waze is, and making ourselves more recognizable in the world, but it’s just the beginning. I’m excited to see us grow into an even stronger community that inspires new product features, helps even more people avoid those potholes, cars on the shoulder, hazards in the streets, traffic jams, construction sites, and all around, just makes life on the road better for people.

通過這次更新，我們將慶祝社區，幫助人們了解Waze是什么，并使自己在世界上更加知名，但這只是開始。 我很高興看到我們成長為一個更強大的社區，它激發了新產品的功能，幫助更多的人避免了那些坑洼，肩膀上的汽車，街道上的危險，交通擁堵，建筑工地以及周圍的一切，這些生活才剛剛開始更好地為人們服務。

翻譯自: https://medium.com/waze/under-the-hood-behind-the-brand-refresh-95a4c23e42e

戰神4 幕后花絮 概念藝術

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