產品設計美學案例分析

重點 (Top highlight)

In one of my previous jobs, I had really interesting debates with the CEO regarding whether we should spend more time improving the way our app looks and feels. ‘How could he not care that the design is outdated?! It’s used by millions of people and it could easily be improved!’.

在我以前的工作之一中，我與CEO進行了非常有趣的辯論，涉及我們是否應該花更多的時間來改善應用程序的外觀和感覺。 '他怎么能不在乎設計已經過時？！ 它已被數百萬人使用，并且可以輕松進行改進！

He didn’t budge, he was positive that the company is prioritizing the real things that move the business, focusing mostly on high growth moves.

他沒有讓步，他對公司正在優先考慮推動業務發展的現實事物充滿信心，主要集中在高增長方面。

I was bummed that my design skills didn’t matter much to him. I’m passionate about both UX and visual design and I don’t want to spend my life working for companies who only want to use a small part of my skills.

我為自己的設計技能對他沒有多大幫助而感到難過。 我對用戶體驗和視覺設計都充滿熱情，我不想為那些只希望使用我的一小部分技能的公司工作。

Despite that, I was able to view his points — I couldn’t prove him wrong, the company was growing and while our users complained about many things, none of them said ‘it’s too ugly for me’.

盡管如此，我還是能夠看得出他的觀點-我無法證明他的錯，公司正在成長，而當我們的用戶抱怨很多事情時，他們都沒有說“對我來說太丑了”。

價值>美學 (Value > Aesthetics)

The CEO had some points right. If the product gives enough value, there is no need for beautiful aesthetics. Companies like Amazon or Reddit are perfect examples of that.

首席執行官提出了一些正確的觀點。 如果產品具有足夠的價值，則無需美觀。 像Amazon或Reddit這樣的公司就是最好的例子。

Furthermore, If the product is beautiful but doesn’t give enough value, the product will fail. Nobody would use a product that has the aesthetics of the hottest shots on Dribbble if it’s not very functional or missing some key features.

此外，如果產品漂亮但不能提供足夠的價值，則該產品將失敗。 如果功能不完善或缺少某些關鍵功能，則沒人會使用具有Dribbble上最熱門鏡頭美感的產品。

But he wasn’t entirely right. Beautiful products have value points that are hard to recognize when every micro decision is being A/B tested, but are extremely impactful for the organization.

但是他并不完全正確。 漂亮的產品具有無法在對每個微觀決策進行A / B測試時識別的價值點，但對組織而言卻極具影響力。

美學說你是誰 (Aesthetics say who you are)

Facebook’s recent redesignFacebook最近的重新設計

Aesthetics in product design is similar to the visual appearance in real life. It’s important that we dress nice, take a haircut or wear deodorant for work if we want to impress someone and make them comfortable with us. It doesn’t change the value we can give to other people. It does change how receptive people are when they listen to you, and how they remember you later. It won’t change the things you say, but the way others feel about you before, during, and after you’re saying those things.

產品設計中的美學與現實生活中的視覺外觀相似。 如果我們想給某人留下深刻的印象并使他們對我們感到滿意，重要的是我們要著裝優美，理發或穿著除臭劑。 它不會改變我們可以給他人的價值。 確實會改變人們在聽您時的接受程度，以及他們以后如何記住您。 它不會改變您說的話，但會改變您在說這些話之前，之中和之后他人對您的感覺。

美學幫助您應對競爭 (Aesthetics help you against your competition)

While it’s really hard to create an equal competitor to Amazon, it’s not always the case. Often different companies are competing in the same field, all of them giving pretty much the same value for pretty much the same price.

雖然要與亞馬遜建立平等的競爭者確實很困難，但并非總是如此。 通常，不同的公司都在同一領域競爭，它們都以幾乎相同的價格提供幾乎相同的價值。

Think about companies that are really successful at what they’re doing — Slack, Medium, and Mailchimp. None of them invented a new market. Team chat, blogging, and email marketing software existed long before them. Still, they somehow managed to become the first name people think about when looking for a solution in that market. All of them also created a unique visual language that is full of personality.

考慮一下在自己的工作上真正成功的公司-Slack，Medium和Mailchimp。 他們都沒有發明新的市場。 團隊聊天，博客和電子郵件營銷軟件早就存在。 盡管如此，他們還是設法成為人們在該市場中尋找解決方案時想到的名字。 他們還創造了一種充滿個性的獨特視覺語言。

美學增加數字 (Aesthetics increase numbers)

Even though value and messaging are usually the most crucial elements for a company to grow, having the right visuals at the right time could convince more people to purchase what you offer. A pricing screen, for example, is the place where people decide on purchasing your product or not. A clean design in a pricing screen helps make the messages clear and readable, and it could result in a very significant increase in conversion.

盡管價值和消息傳遞通常是公司成長的最關鍵要素，但在正確的時間擁有正確的視覺效果仍可以說服更多的人購買您所提供的產品。 例如， 定價屏幕是人們決定是否購買您的產品的地方。 定價屏幕中的整潔設計有助于使消息清晰易讀，并且可以大大提高轉化率。

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In the product teams I’ve worked it, the most common thing for people to debate about is the prioritization of development tasks. Many team members (often the ambitious ones) want to promote ideas they think would help the company grow, and it’s not always clear about which path is the right one.

在我工作過的產品團隊中，人們最常爭論的是開發任務的優先級。 許多團隊成員(通常是雄心勃勃的團隊成員)想推廣他們認為可以幫助公司發展的想法，但始終不清楚哪種方法是正確的方法。

Sometimes making things in your product more beautiful is a great idea, but when promoting such an idea, you need to answer ‘Why is it important for us right now?’. Inexperienced designers usually answer something along the lines of ‘because it could look so much better!!’. This would convince nobody but their fellow bad designers.

有時使產品中的物品更漂亮是一個好主意，但是在推廣這樣的主意時，您需要回答“為什么現在對我們很重要？”。 經驗不足的設計師通常會回答一些問題，“因為看起來好多了！”。 這只會說服他們的壞設計師。

Try to be mindful of your company’s goals, and think about how great design could lead your company to greatness, and you will succeed. Aesthetics alone can’t build a product, but building a product with bad aesthetics would often be much harder.

嘗試牢記公司的目標，并思考出色的設計如何使您的公司走向卓越，然后您就會成功。 唯有美學無法制造產品，但是要打造美學不佳的產品通常會困難得多。

Thanks for reading! If you’d like to get more content from me, you can follow me here: Medium, Dribbble, Twitter.

謝謝閱讀！ 如果您想從我這里獲取更多內容，可以在這里關注我： Medium ， Dribbble ， Twitter 。

Bay Area Black Designers: a professional development community for Black people who are digital designers and researchers in the San Francisco Bay Area. Being designers from an underestimated group, BABD members know what it feels like to be “the only one” on their design teams. By joining together in community, members share inspiration, connection, peer mentorship, professional development, resources, feedback, support, and resilience. Silence against systemic racism is not an option. Build the design community you believe in.海灣地區黑人設計師 ：一個專業的黑人開發社區，他們是舊金山灣區的數字設計師和研究人員。 作為來自一個被低估的團隊的設計師，BABD的成員知道成為設計團隊中“唯一的一個”的感覺。 通過在社區中團結起來，成員可以共享靈感，聯系，同伴指導，專業發展，資源，反饋，支持和韌性。 對系統性種族主義保持沉默是不可行的。 建立您相信的設計社區。

翻譯自: https://uxdesign.cc/the-importance-of-aesthetics-in-product-design-a617c23a5092

產品設計美學案例分析

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