用戶體驗改善案例

重點 (Top highlight)

I’ve had the opportunity to give several portfolio reviews, and I want to share some common themes I see and how you can improve them to put your best foot forward as you search for that new product design gig.

我有機會發表了一些投資組合評論，并且我想分享一些我所看到的共同主題，以及如何在尋找新產品設計專長時改進它們以使自己的立竿見影。

1.配合業務目標 (1. Tie in the business objective)

Ideas are great, and it is a common practice to state the problem you are trying to solve, but rarely designers indicate how the design or solution is helping business goals.

創意很棒，通常會陳述您要解決的問題，但是很少有設計師指出設計或解決方案如何幫助實現業務目標。

What is the ideal outcome you’re trying to achieve, and how do business goals align with this? Success metrics are key to any organization that you get involved with, and it’s an excellent opportunity to bring in how design plays a role in the business.

您要達到的理想結果是什么？業務目標如何與此相符？ 成功度量標準是您參與其中的任何組織的關鍵，這是了解設計如何在業務中發揮作用的絕佳機會。

Let’s say your case study subject is an e-commerce website. Your goal is to enable people to check out and make purchases with as little friction as possible, but most importantly, this allows the company to drive revenue. Are there areas in the checkout experience you prioritize to support this?

假設您的案例研究主題是一個電子商務網站。 您的目標是使人們能夠盡可能少地結帳并進行購買，但是最重要的是，這可以使公司增加收入。 您優先考慮結帳體驗中的哪些方面？

例 (Example)

I prioritized one-click purchase for an easier checkout experience for our users resulting in a lift for our business.

我優先考慮一鍵式購買，以便為我們的用戶提供更輕松的結帳體驗，從而為我們的業務帶來了增長。

2.優先處理一兩個流。 (2. Prioritize one or two flows.)

A common trend in case studies is the prevalence of showing every single flow in an application. If you try to put a story on top of it, it’s quite hard to track what task a user would be trying to achieve.

案例研究的一個共同趨勢是普遍顯示應用程序中的每個流程。 如果您試圖將一個故事放在最上面，那么很難跟蹤用戶將要完成的任務。

Narrow your scope of work. Maybe you’ll see there are one or two tasks that align closest to that business goal, and you’ll have a more straightforward story to tell.

縮小您的工作范圍。 也許您會發現有一個或兩個任務最接近該業務目標，并且您將擁有一個更直接的故事。

例 (Example)

I had an opportunity to redesign the shopping experience, but for this case study, I’ll be focusing on the search experience since 80% of our traffic reaches this page but doesn’t move on. We saw this as an opportunity for our users to convert and drive revenue for the business.

我有機會重新設計購物體驗，但是對于本案例研究，我將重點關注搜索體驗，因為80％的訪問量都到達了此頁面，但并沒有繼續。 我們認為這是我們的用戶轉換并增加業務收入的機會。

3.三明治技術 (3. The Sandwich Technique)

The Interaction Design Foundation divides the design process into five stages; empathize, define, ideate, prototype, and test. We’ve also seen additional frameworks around the double diamond. My point is that there are clear beginning and endpoints to each step of the design process.

交互設計基金會將設計過程分為五個階段。 移情，定義，構思，原型和測試。 我們還看到了圍繞雙菱形的其他框架。 我的觀點是，設計過程的每個步驟都有明確的起點和終點。

Most case studies go through these stages and have a beginning and an end as it passes through each phase.

大多數案例研究都經歷了這些階段，并且在每個階段都有其開始和結束。

At the beginning of each section, consider describing which methodologies you’ll be approaching the problem space with and why. In the same manner, at the end of each stage, summarize those sections with a synthesis of your learnings. It’s an opportunity to bring in your perspective and expertise.

在每個部分的開頭，請考慮描述您將使用哪種方法論來解決問題空間以及原因。 以相同的方式，在每個階段的末尾，總結總結您的學習內容。 這是一個提供您的觀點和專業知識的機會。

例 (Example)

In the research phase, you may send out a survey because you had a limited amount of time to gather research participants, and this method allowed you to get some signal at scale.

在研究階段，由于收集研究參與者的時間有限，因此您可能會發送調查問卷，并且該方法可以使您獲得一些信號。

There are many different methods of gathering research, but articulating constraints and the best course of action given your circumstances provides the reader with the necessary context of what influenced your decision making.

有許多不同的收集研究方法，但是根據您的具體情況，闡明限制條件和最佳行動方案，可以為讀者提供影響您的決策的必要背景。

4.使用數據可視化傳達關鍵點 (4. Use data visualization to communicate key points)

It’s important to note that not every chart or matrix is going to add value to your case study. Adding pieces of data visualization throughout can break up walls of text and tables for opportunities to highlight or summarize key metrics you’re trying to convey.

重要的是要注意，并不是每個圖表或矩陣都會為您的案例研究增加價值。 在整個過程中添加可視化數據片段可能會破壞文本和表格的墻壁，從而有機會突出顯示或匯總您要傳達的關鍵指標。

例子 (Examples)

• Performance comparison (1) I.e. We reduced the number of steps to complete a purchase compared to the previous design.

  性能比較(1)即與以前的設計相比，我們減少了完成購買的步驟。

• Percentages (2) i.e. 60% of participants surveyed preferred one-click checkout over the current checkout experience

  百分比(2)，即60％的受訪者相對于當前結帳體驗而言更喜歡一鍵式結帳

• An increase in decrease over time (3) i.e. Adoption rates, clicks, revenue, are great places to start.

  隨著時間的推移，減少量的增加(3)，即收養率，點擊率，收入是一個很好的起點。

5.精致閃耀 (5. Refine to shine)

Over time you may have started using a new design tool, or picked up new design tips and tricks. Go back and revise your prototypes to reflect this. The hiring manager and recruiter haven’t been keeping tabs on your older work to tell the difference.

隨著時間的流逝，您可能已經開始使用新的設計工具，或者掌握了新的設計提示和技巧。 返回并修改您的原型以反映這一點。 招聘經理和招聘人員并未密切關注您以前的工作以區別。

The benefits are two-fold; it’ll become more apparent what areas of your design process have improved (growth!), and you’ll have more polish on your work.

好處是雙重的； 您的設計過程中哪些方面得到了改善(增長！)，這將變得更加明顯，并且您的工作將得到更多的完善。

在結束時 (In closing)

Small tweaks can make a big difference. Take another pass at your case study and see if any of these methods can be applied. What are some other tips you have for refining case studies? Leave them in the comments.

細微的調整可以帶來很大的不同。 在您的案例研究中再次通過，看看是否可以應用這些方法中的任何一種。 您還有其他一些提煉案例研究的技巧？ 將它們留在注釋中。

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If you’re interested in more tips around leveling up in your career in UX be sure to subscribe to my podcast Technically Speaking on Spotify.

如果您對在UX中提升職業生涯的更多技巧感興趣，請務必 在Spotify上 訂閱我的播客“ 技術上講” 。

翻譯自: https://blog.prototypr.io/five-ways-to-refine-your-ux-case-study-ebb8d5859e1e

用戶體驗改善案例

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